A/b-testing

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.   Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years   The Role The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence. This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites - currently four, scaling to six -are optimised for performance, conversion, and user experience. Sitting alongside the Head of Marketing, this role provides the analytical and technical backbone of our digital operations. The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery. Website experience is non-negotiable.   Key Responsibilities Website Ownership & Performance * Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio * Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile * Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management * Own design and front-end delivery in collaboration with shared designers and developers SEO Leadership * Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth * Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema * Ensure alignment between technical SEO and the content strategy led by the Head of Marketing * Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly Conversion Rate Optimisation (CRO) * Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation * Work closely with designers, developers, and the data team to build and prioritise a testing roadmap * Drive improvements in on-site conversion metrics and funnel efficiency Data, Analytics & Insight * Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties * Build dashboards and reporting frameworks that give the business a clear view of performance * Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey * Translate complex data into clear commercial insight for senior stakeholders Tech Stack & Tools * Own and evolve the digital tools and technology stack, ensuring it supports business growth * Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance * Maintain governance and documentation of systems, integrations, and data flows Cross-Functional Collaboration * Work with the design and development teams. * Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product * Contribute to ecommerce strategy and growth planning at a senior level   What We Are Looking For * Significant hands-on experience in a digital, ecommerce, or growth-focused environment * Proven website ownership experience -understanding of UX, front-end delivery, and website performance at depth * Strong SEO knowledge- able to lead and challenge both strategic and technical SEO specialists * Experience owning or leading CRO programmes with demonstrable results * Highly data-literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling * Ecommerce background- understands transactional funnels, on-site conversion, and digital acquisition * Experience managing or working alongside designers and front-end developers * Ability to manage multiple websites or digital properties concurrently * Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing * Experience with technical integrations, APIs, or web development fundamentals * Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals   What We Offer * Competitive salary and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning   Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role We're seeking a Senior Frontend Engineer who combines technical excellence with a sharp eye for detail and a passion for delivering beautiful, pixel-perfect user interfaces. In this role, you'll play a critical part in shaping the user experience of our product by transforming high-fidelity designs into seamless, responsive, and accessible web applications using React and Next.js. You'll work closely with our product and design teams to shape the architecture of our frontend systems at the UK's leading company formation agent — 1 million+ companies formed since 2014. Key Responsibilities · Develop, maintain, and optimise high-quality, responsive, and performant web applications using React and Next.js, ensuring a consistent experience across devices and browsers * Collaborate closely with product designers to translate Figma mock-ups into seamless, visually polished interfaces that meet both aesthetic and functional requirements * Write clean, maintainable, and efficient code adhering to modern development standards, accessibility guidelines, and industry best practices * Contribute to frontend architecture — defining scalable patterns, reusable components, and maintainable structures to support long-term product growth * Participate in code reviews and technical discussions, sharing knowledge and upholding code quality and consistency across the engineering team * Continuously improve application performance through profiling, optimisation, and modern tooling and techniques * Stay current with the latest trends and advancements in frontend development, particularly within the React / Next.js ecosystem What we are looking for * 10+ years building modern web applications, with deep production expertise in React and Next.js * Expert-level JavaScript and TypeScript, plus strong HTML and CSS — including responsive layouts, accessibility, and cross-browser compatibility * In-depth experience with Payload CMS * Proven ability to translate Figma designs into pixel-perfect, maintainable frontend code * Experience with analytics, A/B testing, and data-driven methods to understand user behaviour and inform feature development * Solid understanding of frontend performance — able to identify bottlenecks and implement effective solutions * Proactive, self-driven, and highly accountable — you take initiative, follow through, and hold yourself to a high standard * Grit and drive — comfortable diving into complex problems, experimenting, and iterating to find the best solution * Collaborative team player who thrives in a fast-paced, high-growth environment What We Offer * £90- £110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.