Sökresultat för "Display & Programmatic"

AMAZON ADS ACCOUNT MANAGER Location - London Hybrid working pattern WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology. REPORTS TO ACCOUNT DIRECTOR   Purpose of the Role As an Amazon Ads Account Manager, you will manage a portfolio of retail media international clients while delivering high-quality campaign strategy and execution across Amazon Ads. You will act as the main day-to-day contact for selected clients, translating their commercial objectives into effective Sponsored Ads and Amazon DSP strategies. This is a hands-on role combining campaign management, client communication, performance analysis and commercial account development. You will also support the continued growth of our Retail Media business and our strategic partnership with Amazon. Key Responsibilities * Client and Account Management * Act as the main day-to-day contact for selected retail media clients. * Build strong client relationships and develop a clear understanding of their business, e-commerce and commercial objectives. * Lead regular client calls, performance reviews and campaign-planning sessions. * Communicate campaign performance, opportunities, risks and recommendations clearly. * Manage client expectations, timelines and agreed deliverables. * Escalate complex strategic, commercial or delivery matters to the Account Director when required. * Campaign Strategy and Execution * Build and execute Amazon Ads strategies aligned with client business objectives. * Manage campaigns across Sponsored Products, Sponsored Brands and Sponsored Display. * Manage Amazon DSP campaigns or support their delivery while developing expertise. * Develop campaign structures covering targeting, audiences, budgets, bidding and creative requirements. * Ensure campaigns are launched accurately, monitored consistently and delivered on time. * Manage activity across multiple products, categories, marketplaces and campaign objectives. * Coordinate campaign execution with internal specialists and external stakeholders. * Optimisation and Performance * Monitor campaign performance and identify optimisation opportunities proactively. * Optimise budgets, bids, targeting, search terms, audiences and campaign structures. * Analyse retail media and e-commerce metrics, including ROAS, ACOS, TACOS, conversion rate, new-to-brand performance and sales contribution. * Translate performance data into clear insights and actionable recommendations. * Identify performance risks and take corrective action before they affect delivery. * Support testing plans across audiences, formats, creative and bidding strategies. * Commercial Accountability * Support revenue growth across assigned accounts. * Identify upselling and cross-selling opportunities across Amazon Ads, Amazon DSP, analytics and wider media services. * Contribute to client retention and renewal planning. * Support account forecasting and provide visibility of expected media spend and service revenue. * Monitor account scope, delivery requirements and potential margin risks. * Support commercial proposals, scopes of work and renewal conversations. * Ensure campaign budgets and service commitments are managed responsibly. * Reporting and Measurement * Produce and present campaign reports, insights and performance reviews. * Collaborate with Analytics and Media teams to develop audience, attribution and measurement strategies. * Ensure reporting is accurate, relevant and connected to client business outcomes. * Support the development of more advanced measurement approaches using Amazon Marketing Cloud where appropriate. * Maintain clear documentation of campaign decisions, optimisations and client actions. * Operational Excellence * Manage multiple accounts, campaigns and deadlines in parallel. * Maintain accurate campaign trackers, forecasts and account documentation. * Follow internal quality-assurance and campaign-governance processes. * Support invoicing and reconciliation processes where required. * Contribute to the development of scalable Retail Media processes, templates and best practices. * Share platform knowledge and campaign learnings with the wider team. * Team Management and Development * Manage and support junior Retail Media specialists or campaign executives. * Delegate campaign tasks and oversee delivery quality. * Review work, provide feedback and ensure deadlines are met. * Support onboarding, training and development across Amazon Ads capabilities. * Help manage team capacity and flag resourcing needs to the Account Director. * Act as the first escalation point for campaign delivery issues. Required Skills & Experience * At least three years of experience in digital media, e-commerce advertising or retail media. * At least two years of hands-on experience managing Amazon Sponsored Ads campaigns. * Strong working knowledge of Sponsored Products, Sponsored Brands and Sponsored Display. * Experience managing complex campaigns across multiple products, categories or international marketplaces. * Experience managing seven-figure annual media budgets, or portfolios with a comparable level of operational complexity. * Experience managing client relationships and campaign execution simultaneously. * Strong understanding of retail media and e-commerce performance metrics. * Ability to analyse campaign data and translate findings into practical recommendations. * Commercial mindset, with experience identifying account growth or upselling opportunities. * Strong presentation, communication and stakeholder-management skills. * Strong attention to detail and campaign-management discipline. * Ability to manage multiple projects, priorities and deadlines in parallel. * Experience mentoring, supervising or line-managing junior team members. Nice to Have * Hands-on experience with Amazon DSP. * Experience with Amazon Marketing Cloud. * Knowledge of retail measurement, attribution and incrementality. * Experience developing audience and first-party data strategies. * Exposure to other retail media networks. * Experience working with international retail or e-commerce brands. Success in This Role Looks Like * Client Success * Strong client satisfaction and consistently clear communication. * High client retention across assigned accounts. * Clients view you as a reliable and knowledgeable retail media partner. * Performance recommendations are connected to commercial objectives. * Campaign Performance * Campaigns are launched accurately and delivered on time. * Budgets are managed effectively and against agreed targets. * Optimisations are proactive, well documented and based on clear evidence. * Campaign strategies become more sophisticated over time. * Commercial Contribution * Revenue opportunities are identified and communicated consistently. * Account forecasts are accurate and regularly maintained.. * Operational Performance * Accounts and delivery workflows are managed independently. * Campaign and account documentation remains accurate and up to date. * Delivery risks are identified and escalated early. * The role contributes to scalable processes and continued Retail Media growth. WHY JOIN ARTEFACT? At Artefact, you'll work with leading brands alongside experts in Data, AI and Digital Marketing, helping shape the future of Retail Media. As part of our growing team, you'll enjoy: * Hybrid working * 25 days' annual leave, plus bank holidays, increasing with service - up to five days * Birthday day off  * Westfield healthcare * Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme * Interest-free season ticket loan * Learning, career development and international opportunities across 26 global offices * Regular team socials and company events * Plus, the opportunity to work with some of the world's leading brands as part of one of the fastest-growing Retail Media teams in the industry.

ACCOUNT DIRECTOR - PROGRAMMATIC & AD TECH HYBRID WORKING PATTERN London location WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology. Our work includes strategic media consultancy, platform reselling, account audits, campaign activation, client training and the implementation of platforms such as Display & Video 360 and Amazon DSP. REPORTS TO HEAD OF ANALYTICS & RETAIL MEDIA   Purpose of the Role This is a senior, client-facing leadership role combining media-team leadership with strategic and commercial ownership of a portfolio of programmatic and ad-tech reselling clients.  First, you will lead a team delivering media services for international clients. You will provide strategic direction, support the development of the team and help strengthen our full-funnel activations, with a particular focus on Amazon DSP, from CTV and prospecting through to retargeting. Second, you will own a portfolio of ad tech reselling clients, primarily using DV360. You will act as a senior client partner, responsible for strategic consultancy, account growth, renewals, commercial performance and delivery quality. Expert knowledge of DV360 is essential. Previous Amazon DSP experience is desirable but not required, provided you have the ability and motivation to develop expertise in the platform.   Key Responsibilities Media Leadership * Team Leadership * Lead and develop a team with responsibilities across media strategy, activation and client delivery. * Set clear priorities, responsibilities and quality standards across the team. * Support team members with complex strategic, operational and platform-related challenges. * Build scalable processes and ways of working across media accounts. * Take ownership of day-to-day team leadership and provide an effective escalation point for complex client matters.  * Media Strategy * Lead media strategy for international clients. * Provide strategic direction across Amazon DSP and the wider media ecosystem. * Support the development of client roadmaps, testing plans and growth opportunities. * Identify opportunities to connect programmatic, analytics and wider paid media activity. * Help develop the company’s media capabilities, proposition and best practices. * Capability Development * Develop strong working knowledge of Amazon DSP where experience is not already established. * Support team training and platform capability development. Ad Tech Reselling Account Leadership * Client Ownership * Own strategic relationships across a portfolio of DV360 and ad tech reselling clients. * Act as the primary senior contact and trusted advisor for assigned accounts. * Lead client communication, account planning, business reviews and strategic roadmaps. * Manage senior stakeholders across marketing, media, technology and procurement teams. * Take ownership of client satisfaction, account health and escalation management. * Programmatic Consultancy * Provide advanced consultancy across DV360, programmatic display and the wider ad tech ecosystem. * Conduct detailed account audits and identify optimisation opportunities. * Review campaign structure, inventory, audiences, measurement, creative and platform usage. * Translate findings into clear and prioritised recommendations. * Ensure recommendations are connected to client objectives and commercial outcomes. * Run client training sessions and strategic workshops when required. * Commercial Accountability * Own renewals and support commercial negotiations across assigned accounts. * Develop account growth plans and identify upselling and cross-selling opportunities. * Contribute to revenue growth and gross-margin targets. * Maintain accurate account forecasts and identify commercial risks. * Support the development and scalability of the ad tech reselling business. * Collaborate with Media and Analytics teams to identify integrated opportunities. * Account Governance * Maintain strong account governance, including documentation, meeting structures and action tracking. * Ensure consistently high standards of delivery and operational excellence. * Support invoicing and commercial administration where required. * Identify delivery risks and coordinate appropriate actions. Required Skills and Experience * At least five years of experience in programmatic and display media. * Expert knowledge of Display & Video 360. * Strong understanding of programmatic buying and the wider ad tech ecosystem. * Experience managing enterprise-level or international client relationships. * Experience leading or developing media professionals. * Proven ability to conduct account audits and develop strategic media recommendations. * Strong commercial mindset, with experience supporting account growth, renewals or commercial negotiations. * Strong presentation, communication and stakeholder management skills. * Ability to lead cross-functional conversations internally and externally. * Comfortable operating in a fast-paced and scaling organisation. Desirable Skills and Experience * Experience using Amazon DSP. * Knowledge of retail media networks and retail media strategy. * Exposure to analytics-led media planning and first-party data strategies. * Familiarity with Campaign Manager 360, Google Analytics or related marketing technology platforms. Success in This Role Looks Like * Media Activation * A confident and accountable media team. * Clearer team ownership and reduced dependency on senior leadership. * Improved quality and consistency of media strategy. * Ad Tech Reselling * Strong client retention and renewal rates. * Sustainable revenue and gross-margin growth. * Accurate account forecasting and effective commercial planning. * Increased adoption of consultancy and additional services. * Higher strategic maturity across DV360 client accounts. * Consistently high levels of client satisfaction and delivery quality. Why join Artefact? At Artefact, you will work with leading international brands alongside specialists in Data, AI, Analytics and Digital Marketing. You will have the opportunity to shape our programmatic, retail media and ad-tech offering while developing a high-performing team and trusted client relationships.  As part of our growing team, you'll enjoy: * Hybrid working * 25 days' annual leave, plus bank holidays, increasing with up to five additional days based on length of service. * Birthday day off  * Westfield healthcare * Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme * Interest-free season ticket loan * Learning, career development and international opportunities across 26 global offices * Regular team socials and company events

Senior SEM-specialist – som funderar på om den här annonsen har låg CTR Du såg rubriken. Du funderade på klickfrekvensen. Du undrade om vi verkligen A/B-testat den. Du tänkte att du som senior SEM-specialist inte hade kunnat låta bli att förbättra den. Perfekt. Det är precis dig vi letar efter. Vem är du? Förutom att du är driven, nyfiken och prestigelös så har du minst 3 års erfarenhet av Google Ads (gärna från byrå). Du är trygg i ditt hantverk, gillar att ta ansvar och vill jobba nära både kund, team och affär. Du har varit med ett tag och vet att rätt strategi i kombination med löpande optimering är skillnaden som gör skillnaden. Och eftersom du gillar struktur, kommer här en tydlig lista på lite fler saker som vi tror oss veta att du har med dig: Mycket goda kunskaper i Google Ads och dess ekosystem Erfarenhet av att arbeta strategiskt, inte bara operativt Stark analytisk förmåga och vana att arbeta datadrivet God förståelse för hur SEM och SEO samspelar i den organiska och betalda sökresan Erfarenhet av SEO och programmatic Aktiva Google Ads-certifieringar Så här kan ditt nya jobb se ut: Hos oss får du en central roll i flera kunduppdrag. Du ansvarar för hela SEM-arbetet – från analys och strategi till genomförande, uppföljning och rekommendationer. Du jobbar både självständigt och tillsammans med andra specialister. I de flesta projekt har du stöd av projektledare, så att du kan fokusera på kvalitet, resultat och utveckling. Det här kommer du att göra: Ta fram SEM-strategier och planer för genomförande Arbeta hands on i Google Ads, bland annat med sökannonser, shopping ads, YouTube ads, display och remarketing Optimera konton löpande med tydligt affärsfokus Ansvara för rapportering, analys och rekommendationer till kund Vara en trygg rådgivare i dialoger och uppföljningar Arbeta nära SEO-specialister – och själv bidra operativt inom SEO när det är relevant Bidra till att utveckla vår SEM-tjänst och våra arbetssätt Dela med dig av din kunskap och stötta kollegor i teamet Varför Mild? Vi erbjuder förstås konkurrenskraftig lön, flexibla arbetstider, hybridarbete, tjänstepension och friskvårdsbidrag (5000kr/år). Du får också schemalagd tid för självstudier och kompetensutveckling, frihet att forma din roll utifrån dina styrkor och ambitioner samt kunder som vill framåt och uppskattar proaktiv rådgivning. Men allt det där är ju självklarheter i vår mening. Vi vill snarare slå ett slag för att du kommer få jobba i ett riktigt härligt team med spets inom SEO, SEM, SoMe, CRO, content och strategi. Så, är du sugen på en arbetsplats där man jobbar tillsammans, har högt i tak, känner stort förtroende för varandra och delar ett tydligt affärsfokus? Där man tror på transparens, kunskapsdelning och långsiktiga relationer? Då är Mild lika rätt för dig som du är för Mild. Låter det intressant? Kul! Skicka in din ansökan så tar vi det därifrån. Vi intervjuar löpande.

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year. We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team. Are you ready to take full ownership of performance marketing in a global e-commerce business with strong growth ambitions? We are looking for a Digital Marketing Manager to lead our paid media strategy and drive scalable, profitable growth both in Europe and North America. As Digital Marketing Manager, you will be responsible for planning, executing, and optimizing data-driven marketing to maximize traffic, conversion, and profitable growth. Paid search and paid social are business-critical channels for our e-commerce success, driving a significant share of both traffic and revenue. In this role, you will ensure both short-term performance and long-term growth across markets. You will both define strategy and be actively involved in execution and optimization across key channels. At Peak Performance, you will take on a key role in a company where e-commerce is central to our business. You will play an important role in shaping how we scale digital growth globally, working with a strong brand and ambitious growth agenda. You will be part of the E-commerce team at our HQ in Stockholm and report to the Head of Ecommerce. Key Responsibilities: * Own and drive the global performance marketing strategy and annual media planning * Develop full-funnel strategies balancing direct response performance with brand awareness and consideration * Lead the execution and optimization of campaigns across SEM, Paid Social, Display, Programmatic, and Affiliate channels * Manage and optimize budgets and bidding strategies to maximize ROAS while meeting growth targets * Drive structured testing and experimentation (A/B testing, incrementality, MMM) * Analyze, track, and report performance across key KPIs such as ROAS, CAC, net sales, and contribution margin * Collaborate closely with Ecommerce, Marketing, and Merchandising teams, as well as external partners * Optimize and scale performance marketing across key regions, including both EMEA and North America What you will own: * Global full-funnel digital marketing with full accountability for customer acquisition, paid media budget, and ROI across paid channels * Scalable growth initiatives that balance volume and profitability across markets We believe you bring: * 5+ years of experience in performance marketing or paid media * Strong experience from e-commerce or a consumer-facing brand * Proven track record of scaling paid acquisition in a fast-growing or international e-commerce environment, with clear impact on growth and profitability * Hands-on experience across core channels such as SEM, Paid Social, Display, and Affiliate * Experience optimizing full funnel digital marketing across both EMEA and North America markets * Strong analytical skills with the ability to turn data into actionable insights * Experience working cross-functionally and managing agencies or external partners Who you are: * Data-driven and commercially minded * Both strategic and hands-on * Structured in your approach to testing, learning, and optimization * A strong collaborator who can align multiple stakeholders What we offer: We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds. To live our brand, we also offer: * Workout classes and yoga classes in our Training Box at HQ * Sports Hour – 1 hour training on Fridays (activity of your own choice) * Mountain house & Apartment in Åre. Available for rent and team activities. * Health care allowance – 3000 SEK per year * Pension advisory via Linder & Partners * Skandia Health Insurance If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now and unlock your freeride spirit!

Senior SEM-specialist – som funderar på om den här annonsen har låg CTR Du såg rubriken. Du funderade på klickfrekvensen. Du undrade om vi verkligen A/B-testat den. Du tänkte att du som senior SEM-specialist inte hade kunnat låta bli att förbättra den. Perfekt. Det är precis dig vi letar efter. Vem är du? Förutom att du är driven, nyfiken och prestigelös så har du minst 3 års erfarenhet av Google Ads (gärna från byrå). Du är trygg i ditt hantverk, gillar att ta ansvar och vill jobba nära både kund, team och affär. Du har varit med ett tag och vet att rätt strategi i kombination med löpande optimering är skillnaden som gör skillnaden. Och eftersom du gillar struktur, kommer här en tydlig lista på lite fler saker som vi tror oss veta att du har med dig: Mycket goda kunskaper i Google Ads och dess ekosystem Erfarenhet av att arbeta strategiskt, inte bara operativt Stark analytisk förmåga och vana att arbeta datadrivet God förståelse för hur SEM och SEO samspelar i den organiska och betalda sökresan Erfarenhet av SEO och programmatic Aktiva Google Ads-certifieringar Så här kan ditt nya jobb se ut: Hos oss får du en central roll i flera kunduppdrag. Du ansvarar för hela SEM-arbetet – från analys och strategi till genomförande, uppföljning och rekommendationer. Du jobbar både självständigt och tillsammans med andra specialister. I de flesta projekt har du stöd av projektledare, så att du kan fokusera på kvalitet, resultat och utveckling. Det här kommer du att göra: Ta fram SEM-strategier och planer för genomförande Arbeta hands on i Google Ads, bland annat med sökannonser, shopping ads, YouTube ads, display och remarketing Optimera konton löpande med tydligt affärsfokus Ansvara för rapportering, analys och rekommendationer till kund Vara en trygg rådgivare i dialoger och uppföljningar Arbeta nära SEO-specialister – och själv bidra operativt inom SEO när det är relevant Bidra till att utveckla vår SEM-tjänst och våra arbetssätt Dela med dig av din kunskap och stötta kollegor i teamet Varför Mild? Vi erbjuder förstås konkurrenskraftig lön, flexibla arbetstider, hybridarbete, tjänstepension och friskvårdsbidrag. Du får också schemalagd tid för självstudier och kompetensutveckling, frihet att forma din roll utifrån dina styrkor och ambitioner samt kunder som vill framåt och uppskattar proaktiv rådgivning. Men allt det där är ju självklarheter i vår mening. Vi vill snarare slå ett slag för att du kommer få jobba i ett riktigt härligt team med spets inom SEO, SEM, SoMe, CRO, content och strategi. Så, är du sugen på en arbetsplats där man jobbar tillsammans, har högt i tak, känner stort förtroende för varandra och delar ett tydligt affärsfokus? Där man tror på transparens, kunskapsdelning och långsiktiga relationer? Då är Mild lika rätt för dig som du är för Mild. Låter det intressant? Kul! Skicka in din ansökan så tar vi det därifrån. Vi intervjuar löpande.