Wellhub · US
Lifecycle Campaign Specialist
Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connec...
Your wellbeing, our mission. Join a company shaping a healthier world.
GET TO KNOW US
At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness,
mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North
America and South America, we’re on a mission to make every company a wellness company.
We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and
different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a
healthier, more balanced world for you and millions of people globally.
Join us in redefining the future of wellbeing!
THE OPPORTUNITY
We are hiring a Life Cycle Campaign Specialist on our Marketing team in New York City.
This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market. Developing content
to help guide the user through their customer journey, add their family members and identify top users to launch our first
ambassador programs. The specialist will work with cross functional teams to develop, test and scale lifecycle strategies across
email, in-app, push and SMS.
YOUR IMPACT
- Drive Retention & Upsell Strategies: You will develop and execute targeted marketing initiatives to increase subscriber
retention and drive family member conversions. By identifying and testing strategies to maximize subscriber lifetime value,
you’ll ensure users remain engaged and continue to see value in their membership. Leveraging data-driven insights, you’ll
analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.
- Community & Engagement Growth: You will lead the Ambassador Program, activating subscribers as advocates through referrals,
testimonials, and engagement campaigns. At the same time, you’ll drive go-to-market strategies for new partner launches,
ensuring subscribers stay informed and engaged with what's available to them at Wellhub.
- Data-Driven Decision-Making: Your role will involve using analytics to measure the impact of engagement initiatives and
continuously optimize lifecycle marketing efforts. Through A/B testing, campaign iteration, and data-driven decision-making,
you will refine messaging, campaign structures, and engagement tactics to improve performance.
- Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders (Client Success,
Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional
initiatives, get input from local teams, and give visibility of your work. Build trust and foster a collaborative and
fast-paced environment.
- Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking competitors and
marketing initiatives from other companies. Prioritize and align implementation internally and externally with the Global
structure and local leadership teams.
- Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution from planning
to CRM campaign execution in an agile manner. Highly effective at following campaign build best practices within Braze (set up,
QA, review) to proactively avoid errors. Comfortable escalating concerns + asking questions to ensure campaigns are set up
correctly. Document learnings following Global guidelines.
- Creative Asset Development: Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across
channels and following marketing (and Gympass) best practices. Be hands-on using existing templates to develop marketing
creatives with drag-and-drop tools like Canva, Figma, and Structured Web.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to
the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking
time off, and finding work-life wellness.
WHO YOU ARE
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 3+ years experience in B2C marketing, CRM, or customer lifecycle management
- Proven track record in multi-channel CRM execution (email, SMS, In-app, + push)
- Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Tableau,
looker experience is a plus.
- Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data
analysis techniques.
- Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana.
- Demonstrated success in managing and executing marketing campaigns and initiatives
- Experience launching an ambassador or community program, preferred
- Proven track record in project management, strategic planning, and cross-functional collaboration.
- Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.
We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it,
even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a
great fit for our team. For this specific role, please note that 3+ years experience in B2C marketing, CRM, or customer lifecycle
management is required.
WHAT WE OFFER YOU
With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your
wellbeing, we create an environment where you can thrive in all dimensions of your life.
In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $80,000 - $100,000
. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant
experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role is eligible to
participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.
Our benefits include:
WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness
resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring
access to wellness for those who matter most to you.
HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits
you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time
reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois,
Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas,
Utah, Virginia, Washington, and Wisconsin.
FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things
done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal
routines.
PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per
year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your
birthday!)
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy
your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to
18 weeks paid leave and a ramp-back period to return part-time while you get settled.
CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap,
and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and
professional success.
CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a
meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every
perspective matters. Learn more about our shared culture and values here. [https://wellhub.com/en-us/careers/our-values/]
And to get a glimpse of life at Wellhub… Follow us on Instagram [https://www.instagram.com/lifeatwellhub/] @lifeatwellhub and
LinkedIn [https://www.linkedin.com/company/wellhub/]!
Wellhub was named a Top Sales Team of 2025!
This is a recognition of the collaboration and impact we create together every day. Ready to be part of a team that’s making a
real difference? Read more about the award here. [https://www.instagram.com/p/DLpuPnVAUXk/?img_index=1]
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. At Wellhub, we welcome and
celebrate your authentic self.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression,
sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis
covered by appropriate law.
Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified,
reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.
#LI-HYBRID
See below for the annual base salary range for this role, which applies to New York, California, Colorado, Massachusetts and
Washington. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location,
relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be
eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.
Annual Base Salary Range
$80,000—$100,000 USD
Roll
Lifecycle Campaign Specialist
Kategori
Other
Plats
Publicerad
22 juli
Sista ansökningsdag
22 augusti
Källa