Paid Digital Marketing Manager

HELP FIX CUSTOMER-CENTRICITY AT SCALE Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. HEAD OF MARKETING OPERATIONS We're looking for someone to join our Marketing team as Head of Marketing Operations, working closely with and reporting to our VP of Marketing as a trusted right hand on the systems and data side of the business. This is a senior individual-contributor role: you'll own the function and its outcomes directly, not manage a team. As a seasoned marketing operations person, you already understand customer journeys and how to align goals, technology, and outcomes. We're seeking someone excited to build on and grow TheyDo's enterprise marketing go-to-market motion. In this role, you'll continue to push forward TheyDo's automation, alignment, and efficiency, and you'll bring previous experience building the systems, routing, and tooling that enterprise demand gen teams run on, not running demand gen itself. We are a remote-first company with marketing team members across North America, UK, and Europe. This role is based in Europe, and we're seeking candidates located in the UK or continental Europe for effective collaboration with the team. WHAT YOU'LL DO This is a role built around owning systems and outcomes, not executing a task list. Systems you'll build. You'll own the technical infrastructure our marketing motion runs on, from lead prioritization through to attribution. * Partner with PMM and senior marketing managers to build and maintain nurture programs * Partner with marketing managers to build, train and optimize programs that support our events, webinars, demand generation and marketing activities * Build the AI infrastructure that replaces lead scoring: fuse intent, firmographic, and behavioral signals into a self-improving prioritization engine that learns from every nurture and pipeline outcome * Work with marketing managers on account-based marketing logic for our named enterprise accounts, aligning on targeting and signals * Maintain marketing attribution as a living system, not a one-off exercise, so pipeline influence and sourced revenue are trustworthy without manual rebuilding for every event or campaign * Build automation to enable the marketing team's efficiency, including evaluating and piloting AI agents for workflow execution (lead enrichment, data hygiene, reporting) rather than only rules-based automation * Build and maintain production automation pipelines (n8n or equivalent), covering enrichment, AI-assisted qualification, and RAG/semantic search tooling, that run unattended rather than as proof-of-concept demos * Ship lightweight internal tools and dashboards that give the team self-serve visibility instead of one-off reports Data & governance. You'll be the person who ensures our data can be trusted and our automation is accountable. * Work with the analytics teams to align goals and ensure accurate forecasting and reporting * Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems, including consent and privacy compliance (GDPR and equivalent) * Set governance around AI-assisted decisioning: monitor where automation might be producing bad outputs and build in the right checks before results reach Sales or leadership Cross-functional alignment. You'll be the connective tissue between marketing and the rest of the revenue org. * Partner with RevOps and Sales to align on goals, metrics, and results * Partner with RevOps and Finance to help build out the marketing revenue and pipeline model, including budget structure, conversion benchmarks, and expansion/NRR maths * Manage the relationship with our external development contractor for custom website builds, briefing the work and reviewing output Strategic partnership. You'll be a trusted right hand to the VP of Marketing and a credible voice with leadership and founders. * Translate strategy and OKRs into the systems and processes that make them achievable, and surface what the data is really telling us * Bring well-reasoned, data-backed recommendations to leadership and founders, not just reporting on what happened but making the case for what we should do next * Bring an unbiased perspective on marketing team activities. Your recommendations should be grounded in what the data actually shows, not in defending any one team's work * Be a significant presence in the global marketing team, testing ideas and enabling the team to be successful WHAT WE'RE NOT LOOKING FOR We have high expectations for this role, but it's worth pointing out what we are not looking for. This role is strategic on the systems, data, and process side, but it's not creative campaign management, content strategy, or hands-on web development. * Campaign ideas and content creation are not part of this role; we have content creators and editors * Paid digital marketing is not part of this role; we use agencies for this * Hands-on coding, front-end development, or animation work are not part of this role; we use a contractor for custom builds, and you'll manage that relationship rather than doing the work yourself WHAT WE'RE LOOKING FOR We have a great team of FTEs and contractors. We're looking for someone to take ownership of the processes, data, and tech stack behind them. * Experience in hyper-growth SaaS B2B enterprise marketing operations (€10-€100m ARR) * You're a builder rather than an organizer. You have the skills to build systems and processes yourself rather than outsourcing them, though we'll bring in contractors for specialized project work like custom web builds * Ability to debug and document your findings, even when new to systems and ambiguity * 5+ years of working with Marketo and also alternative automation systems * Admin-level proficiency in Salesforce * Working knowledge of data warehouses and how to integrate them into marketing systems and decisions * Familiarity with ABM orchestration tools and how they plug into an enterprise motion * Comfortable evaluating and piloting AI agents and automation tools within a martech stack; you don't need to be a developer, but you should be curious about where AI can remove manual work and clear-eyed about where it needs guardrails * Working familiarity with our CMS (Storyblok) sufficient to brief and review contractor work, and enough curiosity to help upskill the wider team on basic content publishing * Extensive knowledge of Gong and Google Analytics * An empathetic, motivated, and proactive team player eager to fully own the job * Ability to prioritize, multitask, and perform effectively in a dynamic, fast-growing environment * Confidence, motivation to grow, fearlessness to fail, and a relentless drive to enhance processes WHAT WE OFFER OUR PERMANENT EMPLOYEES: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We're looking for a Performance Marketing Manager to own and scale digital campaigns that drive pipeline and revenue across targeted accounts. This is a hands-on, execution-focused role where you'll plan and launch campaigns across a wide range of paid and digital channels — from LinkedIn, Meta, Google to podcast sponsorships, newsletters, and niche media — with a strong focus on Account-Based Marketing (ABM). You'll be part of our Growth Marketing team, reporting to the Senior Director, Growth Marketing, and will collaborate closely with the marketing and growth team, including product marketing, content, and design, to create highly tailored, multi-touch campaigns that reach our ICP. WHAT YOU’LL DO * Build and manage targeted digital campaigns to land new prospects to learn and try Legora products * Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually * Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms * Develop ABM strategies that align with sales priorities, targeting key account lists and segments * Create tailored messaging and assets in collaboration with content and design * Run A/B tests on creative, messaging, and channel mix to continuously improve performance * Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution * Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes * Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration * Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior WHAT YOU BRING * 5+ years of digital performance marketing experience, with a strong track record in B2B and ABM * Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media * Hands-on ownership of paid campaign management and performance tracking tools * Experience collaborating with sales and BDR teams to align marketing with ABM programs * Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager * Analytical, curious, and eager to experiment with messaging and targeting strategies * Strong communicator with a bias for execution and a proactive, problem-solving mindset * AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually WHAT’S IN IT FOR YOU * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.