Senior Strategist (Strategic, Creative), UK Based

OVERVIEW If you’re obsessed with great creative, fluent in ad strategy, and ready to lead - this is your role. Dentology is one of the UK’s fastest-growing patient acquisition agencies, working exclusively with high-end cosmetic dental practices. We’re a 25+ person team spanning performance creative, paid ads, and lead conversion - and we’re one of the only dental marketing agencies with strategy, production, and post-production all under one roof. We create performance-driven creative that’s part of a full patient acquisition system - not a standalone asset. From high-production content shoots to paid campaigns and in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry. Now we’re hiring a Creative Strategist to lead the direction of our video content. This is a high-impact, cross-functional role where you’ll own content strategy across our Meta ad campaigns, script conversion-focused short-form videos, and coordinate with editors and media buyers to bring creative to life. You won’t be ticking boxes or filling in templates. You’ll be scripting, pitching, iterating, and optimising performance creative that drives real business outcomes - and doing it with world-class assets and a fast-growing team behind you. WHAT YOU’LL BE DOING * Own the creative vision for client campaigns - from first hook to final CTA. * Write conversion-focused briefs for high-production client content shoots and Dentology brand content. * Script short-form videos for Meta ads, building on proven hook frameworks and experimenting with new angles. * Analyse performance data to identify creative patterns, form hypotheses, and iterate winners. * Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients. * Collaborate closely with editors and media buyers to ensure high-quality, on-time creative delivery. * Support Dentology’s own content strategy and help shape the agency’s brand storytelling. WHAT WE’RE LOOKING FOR * Proven experience in creative strategy - writing hooks, scripts, and briefs for performance content (Meta ads, video ads, landing pages, etc.) * Background in a fast-paced agency environment, ideally within DTC or e-commerce brands. * Deep understanding of Meta ad formats and what drives content performance. * Ability to interpret campaign data and translate insights into actionable creative direction. * Experience leading creative testing and iteration to identify and scale winning concepts. * Highly organised and proactive - able to manage multiple creative pipelines and timelines simultaneously. * Confident collaborating cross-functionally with editors, media buyers, and account managers to bring ideas to life. SUCCESS IN THIS ROLE 6 MONTHS * You’re leading the development of briefs across client content shoots. * You’ve developed a strong understanding of what creative formats perform best and why. * Editors and media buyers are fully aligned with your brief structure and delivery cadence. * You’re proactively testing new formats and beginning to build a repeatable creative engine. 12 MONTHS * You’re driving creative strategy across our largest high-spend, fast-moving accounts. * Your scripts are consistently producing top-performing content across the agency. * You’ve built scalable systems for briefing, coordination, and creative analysis. * You’re a core contributor to Dentology’s own brand content and creative direction. 18 MONTHS * You’re mentoring junior creatives and helping shape the evolution of our in-house creative systems. * You’re a key driver of client results through strategic testing and content direction. * You’re helping Dentology scale creative output without compromising quality or performance. * You’re playing a pivotal role in defining what high-impact creative looks like in this category. WHY JOIN DENTOLOGY? * Incredible client base – You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK. * Real ownership – You’ll lead strategy, pitch new formats, and take full ownership of your creative lane. * High-quality assets – You’ll have access to best-in-class creative assets produced by our in-house content team. * Clear progression path – We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution. * Remote-first - Work from anywhere while staying tightly connected to a high-performance, fast-moving team.

What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The Role: We are looking for an ambitious Senior Product Manager to join a team leading the development of our Seller Dashboard within our Experience group, a key part of delivering our solutions to SaaS businesses. You will be key to driving business growth through understanding, nurturing, and innovating within our dashboard. You will be in charge of delivering an ambitious roadmap for your team and working continuously with internal and external stakeholders to ensure we’re building the right thing. Selling online as a software business is a complex process and many components need to work seamlessly to capture revenue and deliver this to sellers. Paddle manages subscription billing and payments so that we can take this burden from our customers. We handle millions of payments globally and provide functionality to manage subscription billing, while also reducing churn and optimising acquisition. We do all this while ensuring we’re applying and remitting taxes accurately in all jurisdictions. This all needs to be backed up with accurate and easily accessible data and insights, so that our customers can operate and grow their businesses with Paddle. We are looking for an ambitious and autonomous Senior Product Manager with deep knowledge or experience with SaaS Dashboards, Onboarding journeys and AI experiences to: * Help us with our strategic vision of becoming the growth platform for SaaS businesses. * Work as part of a cross-functional team (with engineers and a product designer) to deliver on this vision. We’re aiming to nurture a world-class product team that can help us build an industry-leading organisation. This is an opportunity for someone who wants to be part of something challenging and transformative, someone who will play a critical role in driving our success. What you'll do: Product Roadmap & Strategy: * Build a vision of Paddle’s Seller Dashboard building on market trends & technology innovations to ensure we’re delivering market leading experiences. * Define and prioritise product features and requirements based on customer needs, market trends, and business goals. * Identify opportunities by working closely with Sales, Solutions and Customer Success to gain a deep understanding of customer & user needs. Identify optimisation opportunities, then prioritise and design features to solve these. * Use internal and external analysis to feed into the strategic direction of the product roadmap, always ensuring Product & Engineering is making the right impact. * Help guide effective discovery of new initiatives, run agile workshops and facilitate prioritisation conversations. Product Development and Management: * Work in a trio with Design and Engineering leaders to manage the end-to-end product development process, from ideation to launch. * Work with engineering and design; and develop appropriate planning, prioritisation, and delivery processes to enable the launch of new features and products that deliver fast value to our software sellers. * Manage the product life cycle, including updates and enhancements, ensuring products remain competitive and meet customer needs. * Make use of usability and beta testing to ensure our product offers the best user experience and meets customer needs. Market Analysis and Research: * Conduct market research and competitive analysis to identify opportunities and threats. * Gather and analyse customer feedback to inform product decisions and improvements. * Monitor industry trends and emerging technologies to stay ahead of the competition. Stakeholder Collaboration: * Communicate product strategy and progress to stakeholders, including team members, and customers. * Build strong relationships with internal and external stakeholders to ensure alignment and support for product initiatives. * Present product updates and performance metrics to stakeholders regularly. Performance Monitoring and Optimization: * Define and track key performance indicators (KPIs) to measure product success. * Analyse the performance of our product using data, and use those insights to drive continuous improvement and determine the product roadmap. Based on product performance, determine when actions are needed to upgrade, improve, revise or reposition products. * Implement A/B testing and other optimization techniques to enhance product features and ensure our product offers the best user experience and meets customer needs. Go-to-Market Execution: * Develop and execute go-to-market plans for product launches and updates. * Collaborate with marketing, sales, and customer support teams to ensure successful product launches and adoption. * Create marketing collateral, sales training materials, and other support documentation. * Train sales and support teams on product features and benefits. We'd love to hear from you if: * You're excited by, and have specific experience in, building product experiences within fintech or SaaS - whether that's guiding users through onboarding, creating coherent experiences across a suite of related tools, or making complex tooling feel simple to use. * You've worked as a Product Manager and enjoy cross-functional teams, working alongside engineers, product designers, and other functions to deliver value to users through frequent product launches. * You've shipped AI-powered features into a live product and have a clear point of view on where AI genuinely improves the user experience (and where it gets in the way). * You understand that measuring success through metrics is an important part of Product and you have experience working with analytics platforms to draw insights from data and use them in product development. * You have worked in a startup, scale up, or fintech environment and have created engaging and thoughtful customer experiences. * You’re comfortable getting into the details of technical concepts and can work closely with engineers to find the best solution to a problem. * You enjoy spending time speaking to your customers and finding various ways to gather customer insights to build a world-class product. * You’re not afraid to jump into and manage tough tradeoffs with varied stakeholders and customer requests. * You love solving problems in innovative and creative ways, you think deeply about UX in your day-to-day life, and have broad personal experience with SaaS/Fintech products. Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. Our Values * Paddle Together - “None of us, is as smart as all of us” * Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple” * Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs” Why you’ll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.