
Farfetch · UK London
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and ...
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
We are looking for a Performance Marketing Executive with a proven track record indigital marketing, growing our Affiliates and Influencers activities. You will work closelywith the Lead of Affiliates & Influencers, peers and the wider marketing team. You will manage recruitment and the activation of new, on-brand affiliate/influencer partners,across a variety of different categories, including shopping aggregators, voucher codes, cashback partners, and more. You will report directly to the Affiliates Lead andsupport business and channel goals, representing our global brand and values.
WHO WE ARE: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: * As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance Responsibilities: * Full ownership and execution of performance marketing via paid social & paid media native platforms * Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads * Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable * Lead execution of optimizations with regards to performance improvements relative to goals * Manage all client budgets and/or advise on budget changes based on your expertise * Effectively own strategic communication internally for client teams * Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable * Weekly client progress recaps, outlining performance insights and future recommendations * Excellent marketing and business strategy acumen * Complete understanding of the marketing funnel and how to execute via paid social and paid media * Full understanding of the eCommerce model and lead gen strategies * Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results * Ownership of performance reporting and strategy communication * Execute performance reporting A-Z with excellent presentation creation capabilities * Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps * Employ AI technologies to enhance and optimize business processes * Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: * 2-3 years of digital marketing experience. 1-2 years in agency setting * Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B * Minimum 2 years of experience with Meta Ads for direct response campaigns * Minimum 2 years of hands-on experience with Search Engine Marketing * Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development * Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads * Proficiency in Google/Microsoft Office Suite(s) * Proficiency in Google Analytics * Strong understanding of full-funnel marketing and paid media’s place in the funnel Other skills required: * Strong written and verbal communication skills * Strong organizational and project management skills * Self-motivated individual with a strong desire to succeed * Excellent interpersonal skills * Strong work ethic and ability to learn quickly and independently * Interested in a long-lasting relationship with a growing company Key Performance Indicators (KPIs): * $9.5k team-member EBITDA * Maintain below 10% Client Churn Rate * 5-7 Accounts Most Important Things (MITs): * Excellence in channel production and account performance * Cross-channel collaboration * Internal communication Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ [https://powerdigitalmarketing.com/company/careers/]. [https://powerdigitalmarketing.com/company/careers/] If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com [recruiting@powerdigital.com] before taking any further action in relation to the correspondence.
About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI. Key Responsibilities Performance & Acquisition • Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution • Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager • Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition • Drive continuous improvement in channel-level ROI and report results to senior leadership Content & SEO • Lead and develop two Senior Content Managers and oversee all freelance content production • Set editorial strategy aligned to search intent, SEO priorities, and conversion goals • Ensure content output — written, video, and social — serves acquisition objectives across all six websites • Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation Paid Media & Affiliate • Own paid media strategy and budget across search, display, and social channels • Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking Social Media & Video • Provide strategic direction for social media and video content, keeping output commercially relevant • Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition Cross-Functional Collaboration • Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time • Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance • Contribute to website strategy What We Are Looking For • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business • Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion • Fluency in paid media channels (PPC, paid social) with budget management experience • Experience with affiliate marketing programme management • Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this • Data-literate: comfortable interpreting analytics and making decisions based on performance data • Experience working across multiple websites or digital properties • Familiarity with company formation, legal services, or fintech verticals • Experience working alongside digital/technical teams on CRO and UX-driven projects • Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director What We Offer * £90-110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Cortica is looking for a Director of Digital Marketing & Web to join our growing team! The Director of Digital Marketing & Web is responsible for developing and executing Cortica's end-to-end digital marketing strategy to drive awareness, patient acquisition, and business growth. This role owns the organization's organic and paid digital channels, including SEO, AI search optimization (AEO/GEO), paid media, website strategy, marketing technology, analytics, and conversion optimization, ensuring a seamless digital experience that connects families with care while meeting performance and compliance objectives. As the leader of Cortica's digital ecosystem, this position oversees corticacare.com and related digital properties, manages the marketing technology stack and digital analytics, and ensures compliance with HIPAA, privacy regulations, and healthcare advertising standards. The Director partners closely with cross-functional teams to support growth initiatives, leads agency and vendor relationships, develops and coaches digital marketing talent, and continuously evolves the organization's digital strategy to keep pace with emerging search technologies and AI-driven discovery. Cortica is a rapidly growing healthcare company pioneering the most effective treatment methods for children with neurodevelopmental differences. Our mission is to design and deliver life-changing care – one child, one family, one community at a time. Ultimately, we envision a world that cultivates the full potential of every child. At Cortica, every team member is instrumental in helping us achieve our mission! Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual’s qualifications and ability to successfully perform the job responsibilities. What will you do? * Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team. * Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews). * Manage structured data, site architecture, Core Web Vitals, and indexation health. * Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners. * Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets. * Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking). * Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing. * Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS. * Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization). * Manage web development agency/contractor relationships for larger projects. * Own the martech stack: analytics (GA4), tag management (GTM), CRM/marketing automation in Salesforce, call tracking, review/listings management, and attribution. * Build dashboards and reporting that tie digital spend and activity to inquiries, scheduled evaluations, and enrolled families. * Ensure data flows cleanly between web, CRM, and downstream systems, with privacy and HIPAA considerations built in. * Ensure strict compliance of all digital marketing activities with national and state security and privacy regulations, including HIPAA, CCPA/CPRA, and other applicable state privacy laws. * Administer privacy controls across our digital properties using OneTrust: cookie consent management, consent banners, data subject request workflows, and vendor/tag governance. * Partner with Legal, Compliance, and IT Security on privacy reviews of new tools, pixels, and campaigns; maintain HIPAA-aware tracking and measurement practices. * Manage and develop the Social Media & Brand Specialist responsible for social media content, brand stewardship, and branding collateral, with junior-level execution skills on Meta and Google Ads. * Set goals, coach skill development (especially paid media maturity), and create clear accountability structures. * Responsible to hire, promote, coach, develop, performance manage, and terminate teammates under its purview. * Set the digital marketing roadmap and budget; report performance to marketing and executive leadership. * Partner with content, brand, clinical operations, and growth teams to support new center launches and service lines. * Stay ahead of the rapidly shifting search/AI landscape and adapt strategy accordingly. * Travel to local Cortica centers may be required from time to time. We’d love to hear from you if: * You bring 8+ years of progressive digital marketing experience, including ownership of SEO and paid media programs with meaningful budgets. * You have demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery. * You have hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS; able to implement tracking, schema, and page changes without waiting on developers. * You have demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations. * You have demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows. * You possess a working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics. * You have expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console; experience with CRM/marketing automation platforms. * You have strong CRO instincts and experience running structured testing programs. * You bring 3+ years of experience managing agencies and vendors to clear performance standards. Your Compensation & Benefits Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we’ll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is $149,0391-$194,208. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. EOE. This posting is not meant to be an exhaustive list of the role and its duties. Please review the job description in the following link: Job Description [https://ccanta.sharepoint.com/sites/JobDescriptions/Shared%20Documents/Job%20Descriptions/Marketing/Director%20of%20Digital%20Marketing%20and%20Web.pdf]