Search Experience and Technical SEO Manager (Contract)

Senior Content Manager (Web & Acquisition) London, hybrid 3 month FTC WHO ARE WE? DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. In their next phase of growth th focus is scaling the current account proposition from hundreds of thousands of customers to millions. Organic acquisition will play a critical role in that, and our website is set to become a key growth driver, supporting both traditional search and emerging AI-driven discovery. This is a growth role at the intersection of content, performance, and the future of search. You’ll help shape how a modern fintech gets discovered and chosen, and make sure that when customers find us, the experience helps them make smarter financial decisions. We already have a clear strategy for how we show up across search and large language models, and this role will play an important part in delivering it. We’re looking for a Senior Content Manager who’s as comfortable in GA4 and tools like Hotjar as they are in a copy doc, and at home pulling insights from BI dashboards (we use Tableau) – someone who can spot data-driven opportunities and pull the right levers to act on them, whether that’s writing content themselves, briefing partners, or running tests with product and engineering. You’ll sit within our content team alongside other content managers, social and SEO, all reporting into the Head of Content & Social. It’s a hands-on individual contributor role focused on helping drive measurable web growth, with scope to grow over time as our team evolves into a more strategic, performance-driven content function. We are open to either a 3 month fixed-term contract, or freelance. WHAT YOU’LL DO Create and improve high-performing web content * Write and optimise website content that drives acquisition, conversion and stronger customer outcomes * Create new pages and improve existing ones across the Zopa website – from the homepage to key landing pages, help and support and beyond – partnering with product on transactional journeys where content support is needed * Apply strong editorial judgement to improve clarity, structure and effectiveness on every page you touch Work closely with SEO and performance partners * Partner with our SEO and GEO consultant to deliver against a defined roadmap * Liaise with our performance agency to create PPC landing pages optimised to convert paid traffic * Translate search and PPC insights into clear, effective content * Partner with product to ensure we have an effective and optimised web to app conversion experience Improve how our website works * Audit and improve existing content, identifying what to fix, remove or consolidate * Help bring more structure and consistency to how content is managed across the site * Identify growth opportunities, propose content-led tests, and partner with product and engineering to get them shipped * Help pull our brand promise through every product surface so the customer experience feels joined up Teams you’ll work with * Product marketing, product, design and engineering – to shape and ship better web experiences * Brand and creative – to keep tone, visual identity and experience consistent across the site * SEO/GEO consultants and our performance agency – to translate insights into action Across these partnerships, we’d expect you to push back constructively on briefs and propose better ways to solve problems through content. You’ll also manage freelance support where needed, including briefing, editing and QA. What success looks like * Clear, high-quality web content that performs against acquisition and conversion goals * Measurable improvements in engagement and conversion on the pages they own, with a clear contribution to organic visibility (including LLMs) and traffic at the site level * A more structured, scalable website experience that supports growth across products * Our Better Banking All Round promise pulled through clearly on every key page * Strong collaboration across product marketing, product, design, engineering and brand WHAT YOU’LL BRING  A GROWTH MINDSET * Energised by content that drives measurable outcomes, not just content that ships * Sees content as one of several levers – happy to write, but equally happy to brief, partner or test their way to a better result * Takes ownership of the outcomes their work drives (engagement and conversion on the pages they own), not just outputs APPRECIATION AND UNDERSTANDING OF WEB PERFORMANCE * Strong working knowledge of how web pages drive acquisition and conversion * Hands-on experience with GA4 and tools like Hotjar, and comfortable pulling insights from BI dashboards (we use Tableau) – used to spot opportunities, brief them in, and measure impact after they ship * Able to use data to inform decisions and improve content performance A STRONG WRITER AND EDITOR * Excellent writing skills with a sharp eye for clarity and structure * Able to simplify complex ideas and create engaging, effective content * High attention to detail * A degree in English, Journalism or a related field is a plus Experience working on web content * Experience creating or managing website content for acquisition or conversion * Ideally from an e-commerce, marketplace or app-led business * Familiar with SEO principles, without needing deep technical expertise Strong collaborator * Comfortable working with product marketing, product, engineering, design and brand teams * Confident shaping and challenging briefs * Able to operate in a fast-moving environment WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHO ARE WE?  We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.  Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description We are looking for a UK-based Senior SEO Content Manager to lead content-led SEO strategy and delivery for major UK and international clients. The role combines strategic client leadership with hands-on content SEO expertise: shaping the roadmap, setting priorities, translating strategy into clear briefs, coordinating delivery and assuring the quality of the work that reaches the client.   You will be comfortable operating across complex accounts with multiple stakeholders and workstreams. You will bring structure to competing priorities, challenge briefs or requests where needed, and help content, SEO, creative, technical and client teams deliver joined-up work. You will also be able to step into audits, research, optimisation, briefing, editing and copywriting when the work requires it.   Your primary responsibilities will include: * Lead content-led SEO strategies and roadmaps aligned with client objectives, audience needs and commercial priorities. * Act as a trusted senior contact for clients, turning complex search and content insight into clear recommendations, decisions and next steps. * Set priorities across multiple content workstreams, providing constructive challenge and pushback when requests, timings or scope create delivery risk. * Translate strategy into practical delivery plans, briefs and workflows, coordinating internal specialists, client teams, writers, freelancers and external partners. * Lead content audits, keyword and topic research, competitor analysis, content-gap analysis and on-page optimisation. * Shape editorial and e-commerce content programmes, including category and product landing pages, evergreen content, campaign content and localisation. * Review and quality-assure briefs, copy and recommendations so outputs are accurate, useful, on-brand and optimised for search. * Define content measurement frameworks and use performance data to improve priorities, recommendations and future activity. * Work closely with technical SEO, digital PR, data, creative, media and client teams to make content SEO part of an integrated marketing approach. * Apply AI-enabled workflows responsibly to research, briefing, optimisation and quality assurance, while maintaining strong editorial judgement. * Stay current on UK search behaviour, Google developments, AI-led discovery and generative search, translating change into practical client action. * Mentor managers and junior team members, raise delivery standards and contribute to the development of Jellyfish content SEO products and ways of working. Skills & Competencies * Content SEO expertise: A strong record of building and delivering content strategies that improve organic performance. * Client leadership: Confidence leading senior conversations, presenting recommendations and managing complex stakeholder expectations. * Editorial judgement: Excellent writing, editing and briefing skills, with a clear understanding of brand voice, audience value and search intent. * On-page SEO: Deep knowledge of keyword targeting, metadata, headings, internal linking, information architecture and content quality. * Strategic thinking: The ability to connect SEO activity to wider marketing and business goals rather than treating content as a standalone output. * Delivery leadership: Strong prioritisation, planning and coordination skills across concurrent accounts and workstreams. * Data-led decision-making: The ability to interpret performance data, identify the real issue and recommend a proportionate response. * Collaboration: A practical, low-ego approach to working across disciplines, markets and levels of seniority.   Qualifications * Significant experience in SEO content strategy and delivery, ideally in an agency or similarly fast-moving, multi-client environment. * Experience working with large UK brands and complex websites; e-commerce experience is strongly preferred. * Evidence of owning client-facing content programmes from strategic recommendation through to implementation and measurement. * Strong working knowledge of GA4, Google Search Console and enterprise SEO or keyword research platforms. * Advanced ability with Excel or Google Sheets, and confidence using AI tools to analyse information and improve content workflows. * Excellent presentation and storytelling skills, including the ability to create clear, persuasive slides for senior audiences. * Excellent written and spoken English, with a detailed understanding of UK language, culture and search behaviour. * A sound understanding of technical SEO fundamentals and how content SEO connects with digital PR, UX, conversion, creative and wider media activity. Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.   💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours. 👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards ourses for returning primary caregivers to support your transition back into work.   Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.