VML & Ogilvy | Integration Lead (Open X), Japan

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   WPP CONTENT STUDIO ROLE: SOCIAL CONTENT PLANNER LOCATION: TOKYO, JAPAN ROLE You are the heartbeat of the WPP Content Studio’s daily operation - the vital link between the high-level vision of our Strategists and the visual magic of our Content Creators. While the Strategist defines where we need to play and why, and the Content Creator builds what people see, you determine how we show up in the feed every single day. You take top-line social strategy and translate it into a tangible, exciting go-to-market plan. You are a culture hunter and a social native who understands that a strategy is only as good as its execution. You live in the comments section, you know what’s trending on TikTok before it hits Instagram, and you understand exactly what Japanese audiences are watching, sharing, and saving right now. Your job is to fuel the creative team. You don’t just hand them a deadline; you hand them the spark - the best references, the perfect audio trending sound, the creator inspiration, and the cultural context that allows them to visualize and execute breakthrough ideas. You don’t just plan social content. You design how social connects to the broader consumer journey. You understand that audiences don’t live on one platform. They move between Instagram, TikTok, LINE, YouTube, events, and retail, and your role is to ensure our content works across this ecosystem. You are a social native with an omni-channel mindset. You think in feeds, but also beyond them.   KEY RESPONSIBILITIES STRATEGIC PLANNING & EDITORIAL MANAGEMENT * Translate Strategy to Action: Take the master strategy and social playbooks from the Social Strategist and convert them into actionable, monthly, and weekly editorial calendars. * Go-to-Market Planning: Develop concrete content plans that blend brand storytelling with ‘right now’ cultural relevance. * Platform Specificity: Tailor content plans for specific behaviors across Meta (IG/FB), YouTube (Shorts & Long-form), TikTok, X, and LINE. You know that a video on TikTok requires a different hook than one on Reels. OMNI-CHANNEL & ECOSYSTEM THINKING * Ecosystem Mapping: Understand how audiences move across touchpoints : social, CRM, events, retail, and digital platforms. * Connection Planning: Identify how social content connects to other channels (e.g., LINE, website, influencer, offline experiences). * Journey Thinking: Ensure content drives movement, not just engagement. * Proactive Recommendations: Initiate discussions with teams and clients on how campaigns should extend beyond social. CULTURE, TRENDS & INSIGHTS * Trend Spotting: Monitor Japanese culture, trends, and platform behaviors in real time. * Audience Understanding: Know what your audience consumes, follows, and engages with daily. * Creator Integration: Identify and recommend creators and influencers that fit the content narrative. CREATIVE ENABLEMENT (THE BRIDGE) * Inspire Creators: Provide strong references, trends, audio, and cultural context to fuel execution. * Format Optimization: Guide teams on what format works best and why. COLLABORATION & PROACTIVENESS * Independent Thinking: Don’t wait for direction. Bring ideas, improvements, and opportunities. * Internal Collaboration: Work closely with Strategy, Creative, Production, and Accounts. * Client Engagement: Be confident contributing to discussions with clients on content direction and planning. * Challenge Thinking: Question plans when needed to improve output quality and effectiveness. AI & WORKFLOW * AI-Powered Planning: Use AI tools (including WPP Open) to analyze trends, generate rapid content angles, summarize audience sentiments, and streamline the calendaring process. * Performance Feedback: Work with the Data/Strategy team to review content performance and immediately apply those learnings to next week’s content plan. SKILLS AND EXPERIENCE REQUIRED * 4+ years in social content planning or editorial roles * Strong understanding of Japanese social ecosystem (Instagram, TikTok, X, YouTube, LINE, etc.) * Ability to translate strategy into executable content systems * Understanding of omni-channel marketing and how platforms connect * Strong cultural awareness and trend sensitivity * Ability to manage structured plans while adapting quickly * Comfortable using AI tools for planning and research PERSONAL ATTRIBUTES * Pop-Culture Junkie: You are relentlessly curious about people, technology, and what makes the internet laugh, cry, or click. * System Thinker: You can connect across platforms and touchpoints, with core strength on Social * Collaborative Connector: You thrive sitting between teams. You speak Strategy and you speak Creative, and you know how to make them understand each other. * Proactive Self-Starter: You don’t wait for a trend to be assigned to you; you find it and pitch it. * Open-Minded & Transparent: A team player who shares knowledge, shares credit, and is always willing to learn.   LANGUAGE SKILLS * Japanese: Native or Fluent (Essential for understanding local cultural nuance and trends). * English: Conversational (Required for internal/client collaboration).   # LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   THE ROLE You are the heartbeat of WPP Content Studio. A digital-first, social-native creator who thrives at the intersection of culture, content, and technology. You don’t just make content—you shape conversations. You can think strategically, ideate fearlessly, and execute flawlessly across digital platforms, owned channels, and paid media. You know how to connect creativity with performance, and you’re not afraid to experiment, adapt, and push boundaries. You have a start-up mindset—curious, proactive, and hungry to learn. You’re fluent in the language of pop culture, native to social media, and just as comfortable in a brainstorm as you are presenting ideas to clients. And you’re excited about the future: you embrace AI as a tool to work faster, smarter, and bolder.   KEY RESPONSIBILITIES * Partner with Strategy, Creative, and Business teams to crack briefs with insight-driven, platform-smart ideas. * Conceive, create, and deploy organic and paid content/ad across digital touchpoints: social platforms (Instagram, TikTok, YouTube, X, Line, Amazon, Pinterest, Websites, etc). * Translate brand goals into culturally relevant content that sparks conversations and drives results. * Confidently present concepts and creative work to internal teams and clients. * Collaborate with producers, designers, editors, and animators to bring ideas to life in motion, static, or interactive formats. * Use AI tools (provided by the studio) to accelerate ideation, content creation, data insights, and optimization—bringing human creativity + machine intelligence together. * Leverage performance data to optimize creative output, pivot strategies, and continually raise the bar. * Prep and run simple shoots, liaising with directors/photographers and managing execution end-to-end when needed. * Build compelling decks (Keynote/PowerPoint) that sell ideas as well as the work itself.   SKILLS & EXPERIENCE * 3+ years of experience in digital content creation, social media, or digital design roles. * Proven ability to design and deliver content across own organic, paid media. * Deep knowledge of social platforms, content trends, and digital best practices. * Strong storytelling skills—across design, copy, motion graphics, and video editing. * Experience in using AI for creative workflows (image, video, text, audio, insights). * Big-picture thinker with meticulous attention to detail. * Excellent presentation and communication skills, with the ability to pitch and persuade. * Fully conversant with Adobe Creative Suite, Figma, and social-native tools.   PERSONAL ATTRIBUTES * Entrepreneurial, start-up mindset: proactive, self-driven, and adaptive. * Collaborative team player—open-minded, transparent, and ego-free. * Relentlessly curious about people, culture, brands, and technology. * Thrives in fast-paced environments, with strong time management skills. * Passionate about delivering creative work that is both innovative and effective. * Energized by doing the right thing for our clients—solution and results focused.   LANGUAGE SKILLS * English: Conversational level * Japanese: Business level   #LI-DNI #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.