Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time

interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those

passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious

and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1

billion people listen, learn and work better together.

SUMMER HIRING NOTICE: DUE TO SUMMER VACATIONS, WE WILL BEGIN THE REVIEWING AND INTERVIEWING PROCESS FOR THIS ROLE FROM AUGUST.

HOWEVER, WE ENCOURAGE YOU TO SUBMIT YOUR APPLICATION AS SOON AS POSSIBLE.

THE ROLE

Mentimeter is a profitable, product-led growth (PLG) business. Millions of people use Menti to make meetings, lectures, and

presentations interactive. The next chapter takes us from a single-tool product to a multi-product engagement suite, with

self-service driving the majority of growth.

As VP Growth, you own the PLG motion end to end — designing the growth model, building the systems behind it, and proving its ROI

across acquisition, activation, retention, monetisation, and expansion.

This is a Product Department Leadership (PDL) role reporting to the CPO. You'll co-own product strategy with the CTO, CDO, and

Product Directors — shaping not just how we grow, but what we build. Sales runs the parallel sales-assisted motion; you'll design

the PQA handover that makes both stronger.

You'll lead a multidisciplinary Growth organisation — Growth Product, Experimentation, Lifecycle, Product Marketing, and

Acquisition — a newly consolidated area under Product. Build a function, not inherit one.

YOUR MISSION

Define and scale Mentimeter's PLG engine

Own the PLG strategy across acquisition, activation, retention, monetisation, and expansion
Design the growth model that takes us through our next stage of scale — and prove its ROI through compounding experiments, not

one-off wins

Set the North Star and supporting metrics, and build the data and experimentation infrastructure that growth depends on

Own acquisition and self-service revenue

Drive Registrations against budget and year-over-year, with improving unit economics (CAC, payback, LTV:CAC)
Own acquisition across organic, paid, product-led, and AI-driven discovery surfaces — SEO, GEO/LLM visibility
Hold P&L accountability for growth investment

Orchestrate go-to-market and the PLG-to-Sales handover

Own GTM planning so Acquisition, Lifecycle, Growth Product, and Product Marketing act on a shared plan — not in silos
Engineer the PQA handover — the data foundations and triggers that surface high-intent accounts to Sales as a system, not a

handoff meeting

Lead positioning, messaging, and launch execution for major releases

Build the function and shape company strategy

Build, coach, and develop senior leaders across the Growth area
Define what AI-native growth looks like at Mentimeter — across experimentation, content, lifecycle, personalization, and

analytics

Influence product roadmap, pricing, and multi-year strategy through growth signal as a PDL member

WHAT WE'RE LOOKING FOR

Experienced PLG growth executive

10+ years in Growth, Product Marketing, or related, with significant PLG SaaS leadership experience
Track record of scaling PLG businesses through revenue inflection points
Experience balancing PLG with sales-assisted motions so both reinforce each other

Commercially minded and outcome driven

Proven owner of acquisition and self-service revenue outcomes: Registrations, CAC, LTV, payback, ARR
Designs growth strategies with demonstrable ROI on investment
Translates growth signal into decisions we can act on

A builder with a founder mindset

Decides with incomplete information; moves first, refines second
Owns outcomes, not activities and energy for ambiguity and change
Builds systems and functions from imperfect starting points

Data-driven and AI-native

Deep experience with experimentation methodology (A/B testing, holdouts, incrementality) and unit economics
Passionate about using AI to multiply growth velocity — across experimentation, content, lifecycle, and analysis
Curious about emerging acquisition surfaces (GEO/LLM) and how AI is reshaping growth

Why Mentimeter, Why Now

Profitable PLG at scale, with the runway and ambition for the next chapter
Build the motion that takes us from single-tool to engagement suite
Define AI-native growth, don't catch up to it
PDL seat: co-own product strategy, not adjacent to it
A Growth area to build, not inherit
Stockholm-based, globally ambitious, sustainably paced

Compensation:

At Mentimeter, we believe in fair and transparent compensation that grows with you. The salary range for this role is SEK

103,000–SEK 119,000 per month. It’s intentionally broad to reflect the different stages of growth within the role: from early

development to deep expertise and meaningful impact.

Where an individual is placed within the range depends on factors such as relevant experience, demonstrated skills, and alignment

with the role’s requirements. We’re committed to supporting your growth. You’ll have ongoing development conversations with your

manager, and your salary will evolve as you build skills and contribute to our mission.

In addition to your monthly salary, we offer a comprehensive benefits package—learn more about it here:

https://www.mentimeter.com/benefits/stockholm.

What Mentimeter can offer

At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in

continuous professional development for all of our colleagues and therefore offer access to a leadership program (including

external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and

building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used

by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about

our benefits by visiting our Benefits & Perks page

AI and Hiring at Mentimeter

At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal

connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives,

support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people.

AI does not screen or decide on candidates.
There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a

person.

Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their

thinking.

AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building

a people-first culture, where technology helps us listen, learn, and grow together.

Culture at Mentimeter

At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our

platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a

place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities,

and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to

be as diverse as our users.

Learn more about our culture by visiting our Culture page.

Review our Privacy Policy for more information.

Roll

VP Growth

Kategori

Data/IT

Plats

Stockholm

Publicerad

1 juli

Sista ansökningsdag

16 augusti

Källa

Arbetsgivarens hemsida

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