
H & M Hennes & Mauritz GBC AB · Stockholm
Job Description Ready to shape the future of search and make fashion discoverable for millions of customers worldwide? Join our award-winning SEO Operations te...
Job Description
Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?
Join our award-winning SEO Operations team as a Technical SEO Specialist, where you’ll play a key role in strengthening the technical foundations that help H&M perform in organic search across global markets. You’ll work on one of the most ambitious SEO programmes in the industry, ensuring our sites are crawlable, indexable, fast, and built for scalable search growth. You won’t just make technical SEO recommendations – you’ll be able to get them built.
In this role, you’ll turn business priorities into impactful technical SEO and GEO initiatives that improve our site performance and visibility across all of our global e-commerce markets. You’ll identify and drive technical improvements, working hands-on with areas such as crawling, indexing, rendering, site architecture, internal linking, Core Web Vitals and structured data for both Google and wider search engines, including emerging AI search platforms like ChatGPT. Collaborating closely with Product managers, developers, and other cross-functional teams, you’ll help ensure that product and platform changes are aligned with SEO best practice and create clear business value. You’ll also contribute to technical SEO tests, pilots, and scalable innovation initiatives that help us stay ahead in a rapidly evolving search landscape. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with technical problem-solving and a strong business value mindset.
This is a purely technical role, and will not involve content optimization or link building activities. However, you will support those teams with technical implementation of wider SEO business requirements.
Drive optimisation across all areas related to technical SEO.
Identify and prioritize technical SEO improvements by running technical audits across our ecommerce sites and translate findings into actionable recommendations and clear implementation plans for development.
Drive page performance improvement initiatives and support technical efforts that improve crawlability, indexation, site health, and user experience.
Support redirect strategies, migrations, and other critical technical changes to help protect and strengthen organic performance during implementation.
Lead or contribute to technical SEO tests, pilots, and scalable improvement initiatives across global markets.
Work closely with Product managers, developers, and cross-functional agile teams to ensure product development supports SEO best practices and creates business value. Advise product and development teams on SEO best practices, and share knowledge through training or stakeholder enablement where needed.
As part of the SEO Operations team, you will work closely with the SEO Manager, SEO Strategist and fellow SEO Specialists to deliver results.
Highly analytical, methodical and organized, with strong attention to detail.
Experienced in turning technical complexity into clear, actionable insights for different stakeholder groups.
Curious and proactive, with a strong interest in continuous improvement and developing smarter ways of working, and a passion for solving technical challenges.
Comfortable navigating both strategic discussions and hands-on technical analysis in a fast-paced environment.
A strong communicator and collaborator who builds trust and works effectively across technical and non-technical teams.
Comfortable taking initiative, owning complex workstreams, and driving progress in a global organization.
Passionate about technical SEO and emerging web technologies, with a keen interest in keeping H&M up to date with the latest industry developments.
5+ years in a dedicated SEO role, with strong hands-on experience in technical SEO, ideally within a large-scale international ecommerce environment.
Deep understanding of how search engines and LLMs crawl, render, index, and rank content, and how technical site changes can be used to create strategic business value and increase site visibility in search and AI search platforms.
Experience conducting technical SEO audits and working with recommendations related to XML Sitemaps, robots.txt, canonical tags, redirects, migrations, internal linking, hreflang, JavaScript SEO, and structured data.
Solid understanding of web development fundamentals, including HTML, CSS, JavaScript, content management systems, and how frontend or platform decisions impact SEO performance.
Hands-on experience with Google Search Console, GA4, site analytics, and technical SEO tools such as Screaming Frog, Lumar, Semrush, Ahrefs, and other similar tools.
experience with managing Akamai redirect policies
Experience working closely with developers or product teams, and confidence writing clear technical requirements, tickets, or recommendations.
Experience in creating data-backed business cases to secure technical SEO implementation, and in follow-up analysis to measure impact.
Strong understanding of website performance, page speed, and Core Web Vitals, and how these impact both SEO and customer experience.
Excellent communication skills verbally, in writing, and in presentations.
Fluent in English, both spoken and written.
Experience working with Jira or similar task management platforms.
Experience with SQL, Python, log file analysis, SEO A/B testing, automation (including agents) would be a plus.
Experience working with Adobe Experience Manager (AEM), enterprise CMS platforms, or complex frontend frameworks would be a plus.
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
You know that bit where every company says they’re “changing the world”? Yeah, it can feel a little forced. But we like to think our story actually has some realness to it. Our story begins with Shadi Bitar and Ninos Malki, who came to Sweden from Syria as kids and discovered that books could be a bridge – helping them learn the language, understand the culture, and explore new worlds. A thought emerged, what if everyone could have that? And just like that, Nextory was born – your all-access pass to read, listen, and discover new perspectives without limits. And now, we’re searching for an Engineering Manager who’s ready to lead the way. Turning ideas into experiences that inspire people to start their reading journey with us. Let us tell you about the role 📚 As an Engineering Manager at Nextory, you’ll lead our Join Team – the talented group shaping the web experience at the very beginning of the customer journey with us. You’ll play a key role in inspiring potential readers to take their first step into the world of Nextory, combining technical leadership with people development to create seamless, engaging and high-performing digital experiences. Your work will include: Managing and empowering a team of five engineers to grow, collaborate, and deliver impact. Ensuring technical excellence and delivery quality in close collaboration with product and design. Driving transparency, collaboration, and innovation across teams. The main character we’re looking for 👀 You have a solid background as a software engineer and several years of experience leading developers in a fast-moving digital environment. You take pride in building teams that consistently deliver results, and have fun doing it. We believe you thrive on creating an environment where people grow, perform at their best and turn great ideas into measurable results. We believe you: Bring experience from full-stack environments, with a true passion for frontend development. Feel confident working with JavaScript and TypeScript with a Java backend. Understand how to build high-performing web applications, CI/CD pipelines and smart SEO practices Have a track record of improving customer onboarding journeys and turning insights into great user experiences. The Nextory way of working 🏠 At Nextory, we believe a strong and inclusive culture is key to our success – and that culture flourishes when we meet and collaborate in person as much as possible. That’s why we spend the majority of the working time at our beautiful office! We are based in Stockholm, Sweden, with offices in Paris and Bangalore. Our hybrid work policy includes four days in the office and Wednesdays as a work-from-home day. Your next story starts here We look forward to your application 💫. Applications are reviewed continuously and if you have any questions about the role, please contact erika.thorslund@nextory.com Please note that we do not offer relocation and that a six-month probationary period applies.
You know that bit where every company says they’re “changing the world”? Yeah, it can feel a little forced. But we like to think our story actually has some realness to it. Our story begins with Shadi Bitar and Ninos Malki, who came to Sweden from Syria as kids and discovered that books could be a bridge – helping them learn the language, understand the culture, and explore new worlds. A thought emerged, what if everyone could have that? And just like that, Nextory was born – your all-access pass to read, listen, and discover new perspectives without limits. And now, we’re searching for an Engineering Manager who’s ready to lead the way. Turning ideas into experiences that inspire people to start their reading journey with us. Let us tell you about the role 📚 As an Engineering Manager at Nextory, you’ll lead our Join Team – the talented group shaping the web experience at the very beginning of the customer journey with us. You’ll play a key role in inspiring potential readers to take their first step into the world of Nextory, combining technical leadership with people development to create seamless, engaging and high-performing digital experiences. Your work will include: * Managing and empowering a team of six engineers to grow, collaborate, and deliver impact. * Ensuring technical excellence and delivery quality in close collaboration with product and design. * Driving transparency, collaboration, and innovation across teams. The main character we’re looking for 👀 You have a solid background as a software engineer and several years of experience leading developers in a fast-moving digital environment. You take pride in building teams that consistently deliver results, and have fun doing it. We believe you thrive on creating an environment where people grow, perform at their best and turn great ideas into measurable results. We believe you: * Bring experience from full-stack environments, with a true passion for frontend development. * Feel confident working with JavaScript and TypeScript with a Java backend. * Understand how to build high-performing web applications, CI/CD pipelines and smart SEO practices * Have a track record of improving customer onboarding journeys and turning insights into great user experiences. The Nextory way of working 🏠 At Nextory, we believe a strong and inclusive culture is key to our success – and that culture flourishes when we meet and collaborate in person as much as possible. That’s why we spend the majority of the working time at our beautiful office! We are based in Stockholm, Sweden, with offices in Paris and Bangalore. Our hybrid work policy includes four days in the office and Wednesdays as a work-from-home day. Your next story starts here We look forward to your application 💫. Applications are reviewed continuously, but please note that due to summer vacations, our response times may be a little longer than usual. If you have any questions about the role, please contact erika.thorslund@nextory.com. Please note that we do not offer relocation and that a six-month probationary period applies.
nShift is the leading global provider of cloud delivery management solutions (SaaS), we enable the frictionless shipment and return of almost one billion shipments across 190 countries each year. We are headquartered in London and Oslo and have over 500 employees across offices in Sweden, Finland, Norway, Denmark, the United Kingdom, Poland, the Netherlands, Belgium, and Romania. Our software is used by many of the world leading e-commerce, retail, manufacturing, and 3PL shippers due to us having over 1000 carriers integrated into our platform, nearly 3 times more than our competitors! If you buy goods online, there is a strong chance that nShift has powered that delivery, so come and join us as we shape the future of shipping, one frictionless journey at a time. About the role We’re looking for a skilled and solution-driven Java Developer to join our Returns team. You’ll help build and evolve the heart of our post-purchase tools – allowing e-commerce websites to offer a smooth returns mechanism and help us ensure it runs reliably at scale. This is a hands-on role where you’ll be involved in everything from design and development to testing, deployment, and monitoring. About you You’re a team player who thrives in collaborative environments but also enjoy working independently when needed. With a structured and solution-oriented mindset, you like solving complex challenges and producing clean, high-quality code. Communication, curiosity, and a positive attitude are key strengths you bring to your work. Responsibilities · Design, develop, test, and release backend features for Returns in line with team and company guidelines. · Build and maintain integrations with e-commerce platforms (e.g. Shopify, Magento, Centra) — including webhooks, authentication, and data imports. · Contribute to architecture and platform decisions (security frameworks, GDPR, architecture, monitoring, CI/CD tools). · Write clean, testable, and reusable code that is scalable and cost-efficient. · Work with modern practices such as code reviews, automated testing, and continuous integration/delivery. · Be an active member of an autonomous team, helping shape both the product and how we work. · Stay up to date with new technologies and proactively suggest improvements for performance and scalability. Required professional experience We are looking for both junior and senior backend engineers with experience in most of the following technologies: · Java · Spring Boot and the Spring ecosystem (Spring Data JPA / Hibernate) · PostgreSQL, including schema migration tooling (Liquibase or Flyway) · AWS (S3, SES, and related services) · CI/CD knowledge such as Jenkins, Bitbucket Pipelines, Docker, etc. · Monitoring tools such as ELK stack or equivalent · Testing: unit testing (JUnit, Mockito), integration testing against mocked external services (WireMock, REST Assured), and performance testing (e.g. JMeter) Nice to have: · Designing and versioning public REST APIs (OpenAPI / Swagger) · Redis and caching strategies · E-commerce or post-purchase domain experience For senior candidates, we additionally value experience working in a large, long-lived codebase — carving out and building modern services alongside a monolith, and driving modernization without disrupting a system that merchants rely on every day. What we’re looking for in you · Strong problem-solving skills with the ability to deliver clean and scalable code. · Service-minded with a positive, proactive attitude. · Comfortable working independently as well as in a collaborative agile team. · Fluent in written and spoken English. Why join us? At nShift, you’ll work on a platform used globally to handle millions of deliveries, solving complex technical challenges with real-world impact. We value knowledge sharing, autonomy, and continuous learning, offering plenty of opportunities to grow your skills while contributing to meaningful projects.