Product Marketing Manager GTM specialist

About Us Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. Joining Legora means three things. We lean in: ownership over titles, outcomes over intentions. We fight for excellence: high standards, direct, ego-free feedback. We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. About the Role The way legal work gets done is changing, and Engagement is at the center of that transformation. We're looking for an experienced, strategic Senior Engagement Team Lead to build and lead a team within our growing Engagement org that helps the world's top law firms and corporations fundamentally change the way they work with Legora. This is a role for someone who has led change inside large, complex organizations and built the teams that deliver it, and knows that real transformation is designed and managed. You will own the adoption and long-term success of an Enterprise vertical — leading a team of Engagement Associates, Managers, and Senior Managers who build the relationships and define the outcomes, while you step in on the highest-stakes accounts as the senior strategic advisor who ensures Legora becomes an embedded part of how legal teams operate. At the heart of the role is building the frameworks and standards your team uses to design each client's adoption playbook and deliver multi-year change-management programs that transform how they work. Across the portfolios on your team you'll set the bar for how a tailored roadmap is built, how initiatives are sequenced from initial rollout through firm-wide scaled adoption, how measurable outcomes and ROI are defined, and how the program evolves as new AI capabilities and use cases emerge. You will be critical as we continue to build a best-in-class adoption program at Legora, scaling the team and the standards that help clients realize measurable ROI, expand successful use cases and transform the way their teams work. What You’ll Do You'll lead a team that owns the post-sale customer experience, across onboarding, adoption and long-term value realization across an Enterprise vertical — firm or corporate. Specifically, you will: Set the standard for how your team designs each client's adoption playbook: the tailored change-management approach, stakeholder map and target outcomes for how that firm adopts Legora and transforms the way they work. Build the operating rhythms — portfolio reviews, health inspection, coaching cadences — that keep the team executing against those playbooks, sequencing initiatives from initial rollout to firm-wide scaled adoption and adapting as clients' needs and Legora's capabilities evolve. Coach the team to act as strategic advisors who deeply understand client goals and legal workflows, stepping in on the highest-stakes accounts yourself to engage executive sponsors, surface high-impact opportunities, and guide clients toward maximum value from Legora. Set the standard for how the team drives sustained value through a structured operating cadence: success plans, enablement, stakeholder check-ins, training and value reviews — turning what works across portfolios into repeatable, scalable motions. Orchestrate engagement from cross-functional teams across your vertical to accelerate client success (GTM, Product, Legal Engineering, Engineering, Marketing, Support), maintaining end-to-end context across your portfolios. Partner with GTM on key commercial moments across the vertical to ensure seamless handoffs, continuity, and a great customer experience, and to identify and realize expansion opportunities — coaching the team to lead these conversations and stepping in on the most complex renewals and expansions. Translate segment-level feedback into action by collaborating closely with Product, Engineering, and Marketing to inform roadmap, positioning, and enablement. What You Bring You care deeply about customer outcomes and you know that transformation has to be designed and led — and that scaling it takes a high-performing team. You're proactive, strategic and comfortable steering demanding, senior stakeholders through significant change. You take pride in being the reason customers — and the teams behind them — adopt, grow and succeed. We're looking for: A consulting or transformation background, with a demonstrated track record of designing and delivering change-management programs inside large, complex organizations — and leading the teams that deliver them. Experience building the standards and operating rhythms that scale tailored, client-level transformation roadmaps and adoption plans across a team and steering them to measurable outcomes. 8+ years in management consulting, customer success, account management, or a related field, with 3+ years managing client-facing teams — including other managers — ideally with exposure to high-growth B2B SaaS or Legal Tech. A track record of driving adoption, retention, and satisfaction across a portfolio of enterprise clients and senior stakeholders — and of developing the people who deliver those outcomes. Experience working with legal, compliance, or other regulated and complex industries or the ability to learn a complex domain exceptionally fast. Strong operational discipline; you build inspection frameworks and run tight rhythms that keep multi-workstream initiatives moving across a team and your clients confident. Excellent communication skills and executive presence — written, verbal, and interpersonal. You can lead boardroom conversations with legal leaders, coach your team through them, and roll up your sleeves with hands-on teams. High EQ: you know when to listen, when to advise, when to coach and when to act — and when to step in versus let your team lead. A love of fast-paced, early-stage environments where you build the playbook and the team, not just build for yourself. Deep data fluency; you read portfolio metrics and account health with rigor and use them to drive decisions across the team.

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology. Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments. We are now looking for a hands-on and community-driven Senior Product Marketing Manager to be responsible for rallying and activating the full Tobii Gaming ecosystem, including game studios, peripheral manufacturers, platform partners, and creators, to deliver impactful launches and sustained growth. The Opportunity As Senior Product Marketing Manager, you will play a key role in shaping the future of Tobii Gaming by leading go-to-market strategy and execution for our next-generation products. Working at the intersection of product, marketing and partnerships, you will bring together game studios, hardware partners, creators and platform partners to deliver impactful launches and drive sustained growth. By building strong partnerships and aligning teams around a common vision, you will help turn innovative products into successful market experiences. Your mission * Lead the go-to-market strategy and execution for future Tobii Gaming products, ensuring successful launches and sustained market impact * Build, activate and grow Tobii Gaming’s partner ecosystem across game studios, hardware manufacturers, platform partners, publishers and creators * Plan and execute industry events, partner activations, and co-marketing initiatives that drive awareness, community engagement, and business growth. * Develop and execute partner-driven marketing campaigns that drive awareness, engagement and commercial growth * Collaborate closely with product, sales, our marketing agency, ecommerce and the Community & Content Lead to align positioning, messaging and launch activities * Identify new partnership opportunities and turn them into impactful collaborations that strengthen Tobii Gaming’s presence in the gaming ecosystem * Use market insights, partner feedback and performance data to continuously improve go-to-market execution and business results We hope you have * Experience leading product marketing, go-to-market initiatives or partner marketing within gaming, technology or a related industry * Proven ability to drive complex launches and marketing initiatives involving multiple stakeholders and partners * Experience building and managing strategic partnerships that create value for both customers and the business * Strong commercial and strategic thinking, combined with a hands-on approach to execution * Ability to translate product capabilities into compelling positioning, messaging and customer value * Strong communication and collaboration skills, with native-level English * Experience launching hardware products, working with creators, or familiarity with simulation gaming communities is a strong plus, but not required Who are you? We believe you are a proactive and relationship-driven marketer who enjoys turning ideas into action. You combine strategic thinking with hands-on execution and thrive when collaborating across teams, partners and communities. You are commercially minded, curious and passionate about gaming. Most importantly, you enjoy building partnerships, bringing people together and creating impactful launches that drive real results. The recruitment process Applications are reviewed on an ongoing basis. Please submit your application as soon as possible. We look forward to hearing from you!