After Sales Executive

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success. You will be joining a team that acts as A true enabler of sales and an accelerator of adoption. The voice of the customer, masterminding compelling messaging rooted in pain point resolution. A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams. A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market. This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice. What You’ll Work On As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include: Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team. Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio. Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness. Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses. Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success. Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows. Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization. What We're Looking For 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams. Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage. A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach. Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment. Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences. A natural collaborator who thrives in cross-functional team settings and can build strong relationships. You are well-organized, detail-oriented, and excellent at prioritizing tasks. You are a dedicated team player who values open, continuous feedback on performance. You are someone who expects to be challenged and is always looking for ways to work smarter. Practical Details Start Date: After summer Work Extent: Full-time Location: Stockholm We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team. Background Check and Reference Verification Successful employment is contingent upon ABAX receiving satisfactory references. As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure. Please be aware that a background check may be conducted simultaneously with the reference check. Equal Opportunities At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace. About ABAX ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less. With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence. We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Summer hiring notice: Due to summer vacations, we will begin the reviewing and interviewing process for this role from August. However, we encourage you to submit your application as soon as possible. THE ROLE: At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences. We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most. This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences. IN THIS ROLE YOU WILL: * Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations. * Improve discoverability through structured data and modern search practices, including AEO/SGE readiness. * Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends. * Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals. * Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported). * Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy. * Lead localization efforts so translated content meets search standards and delivers real, unique value in each market. * Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets. * Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic. * Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior. YOU’LL COLLABORATE CLOSELY WITH: * Website Growth Manager (priorities, goals, tracking, roadmap input) * Website Optimization / CRO (experiments on indexable pages, scaling winners) * Brand & PMM (themes, messaging, quality, and consistency) * Web PM & Developers (new templates/components, platform improvements) * Sales Enablement (enterprise personas/use cases and content needs) * Analytics (tracking validation, attribution, page-level reporting) WHAT WE’RE LOOKING FOR: You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform. * Strong experience in SEO and content growth, typically at least 8+ years. * Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals. * Proven track record growing organic traffic and converting that traffic into registrations and revenue. * Comfortable owning an SEO/content roadmap and delivering strategy + execution. * Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment). * Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics. * Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings. * Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences. Who are you: * The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions. * AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale. * The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast. * Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution. REQUIRED TECHNICAL SKILL SET: * SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools. * Data & analytics: GA4, GSC, SQL, and Google Tag Manager. * CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other. * Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization. NOT REQUIRED: * Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities) WHAT GOOD LOOKS LIKE (AFTER YOU’VE SETTLED IN) * High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time. * A reduction in content-to-live cycles through automation and modular CMS design. * Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant. * Localized pages rank well and convert in key markets. * CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR) * Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting. * An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences. ---------------------------------------------------------------------------------------------------------------------------------- 📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is 3 days a week at the office. Please note that we do not offer relocation sponsorship for the position. 💡Our recruitment process: 1. Screening interview 2. Hiring Manager Interview 3. Business Case + Competence Interview on-site 4. Culture interview (incl. conducting a personality & logical ability tets) 5. References & Offer Not sure you tick every box? Apply anyway—great matches often come in surprising shapes. At Mentimeter where we currently boast over 50+ different nationalities, you'll be part of a culture that values creativity, innovation, and inclusivity. We believe in supporting our team members' growth and offering them the platform to excel. If you're eager to contribute to our mission and make a significant impact, we'd love to hear from you.   What Mentimeter can offer At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance. All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page AI and Hiring at Mentimeter At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. * AI does not screen or decide on candidates. *  There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person. * Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together. Culture at Mentimeter At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users. Learn more about our culture by visiting our Culture page. Review our Privacy Policy for more information.