
Pigment · San Francisco or New York
Join Pigment: The AI Platform Redefining Business Planning Pigment is the AI-powered business planning and performance management platform built for agility a...
Join Pigment: The AI Platform Redefining Business Planning
Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.
Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
With a team of 600+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.
Role Overview
We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution.
We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story.
We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. We’re looking for a data-driven, full-funnel marketing leader responsible for building and scaling Pigment’s growth engine across both product-led and enterprise motions. This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue. You’ll lead a team across growth, digital performance marketing, GEO/ SEO, website optimization, and email/lifecycle. Your mandate: build the next generation of our demand engine, a predictable, scalable growth engine that unites storytelling, targeting, and data rigor — turning world-class brand momentum into measurable business outcomes. Specifically, this role will focus on creating the strategy, operating model, and scalable programs that move us toward a signal-based demand engine—one that uses intent, business triggers, account intelligence, and engagement data to drive more precise targeting, better timing, and stronger pipeline outcomes. This role sits within Marketing and works cross‑functionally with GTM, RevOps, and CS globally. The ideal candidate brings a strong mix of strategic thinking, operational discipline, and demand generation expertise, with a proven ability to turn insight into repeatable pipeline impact. This role requires someone who is equally comfortable shaping strategy at the highest level and rolling up their sleeves to execute in a fast-moving, AI first environment.
Join Pigment: The AI Platform Redefining Business Planning Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time. Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario. With a team of 600+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software. At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you. Role Overview We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution. We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story.
STELLENBESCHREIBUNG WIR BAUEN KEINE INHALTE. WIR BAUEN EINE MARKE, DIE MENSCHEN NICHT MEHR VERGESSEN. Pammys ist in nur vier Jahren auf über 1 Million Kundinnen und Kunden gewachsen und wurde von der Financial Times als eine der am schnellsten wachsenden E-Commerce-Brands Europas ausgezeichnet. Jetzt beginnt die nächste Phase. Wir entwickeln uns von einer erfolgreichen D2C-Brand zu einer internationalen Love Brand. Dafür suchen wir einen Head of Brand Content (m/w/d), der unsere Markenkommunikation auf das nächste Level hebt und mit außergewöhnlichem Storytelling dafür sorgt, dass Pammys auf allen Kanälen erlebbar wird. Wichtig: Wir sind eine Office-first Company. Du arbeitest täglich in unserem Office in Hamburg und arbeitest eng mit Creative, Social Media, Performance Marketing, UGC und der Geschäftsführung zusammen. DEINE AUFGABEN * Verantwortung für die gesamte Brand-Content-Strategie von Pammys * Entwicklung kanalübergreifender Storytelling- und Content-Konzepte für Social Media, Kampagnen und Brand Marketing * Führung und Weiterentwicklung des Content-Teams sowie externer Partner * Sicherstellung eines konsistenten Markenauftritts über alle Touchpoints hinweg * Entwicklung kreativer Kampagnen gemeinsam mit Creative, Social Media, UGC und Performance Marketing * Verantwortung für unsere Brand Voice, Tonalität und visuelle Markenkommunikation * Analyse der Content-Performance sowie kontinuierliche Optimierung anhand relevanter KPIs * Identifikation neuer Trends, Formate und kreativer Ansätze zur Weiterentwicklung unserer Marke DEIN PROFIL * Mehrjährige Erfahrung im Bereich Brand Content, Content Marketing oder Creative Strategy * Nachweisbare Erfolge beim Aufbau starker Marken und erfolgreicher Kampagnen * Ausgeprägtes Gespür für Storytelling, Markenkommunikation und Content * Erfahrung in der Führung kreativer Teams * Sicheres Verständnis für Social Media, Creator Economy und aktuelle Content-Trends * Strategisches Denken kombiniert mit einer hohen Umsetzungsstärke * Sehr gute Deutsch- und Englischkenntnisse DEINE VORTEILE BEI PAMMYS * Verantwortung für den Aufbau einer internationalen Consumer Brand * Direkter Einfluss auf Markenstrategie und Unternehmenswachstum * Kurze Entscheidungswege und viel Eigenverantwortung * Moderne Offices im Herzen Hamburgs * Attraktive Vergütung inklusive Benefits * Deutschlandticket-Zuschuss und Corporate Benefits * Individuelle Weiterbildungs- und Entwicklungsmöglichkeiten