Senior Account Director, Media

Madano’s award-winning digital team works with clients across science, technology and engineering, helping them shape the future through effective digital storytelling.     As one of the fastest-growing communications consultancies in the UK, we are looking for an experienced and commercially minded Senior Account Director to help grow Madano’s digital offer. This is a senior role for someone who can provide trusted client counsel, shape digital strategies and plans, oversee high-quality service and delivery, and identify opportunities to expand our work across existing clients and new prospects.    The successful candidate will bring strong knowledge of digital marketing disciplines, curiosity about emerging trends and technologies, and the ability to translate insight into clear, effective recommendations for clients and teams.  The role  Madano’s digital team collaborates with clients, media partners and internal teams across Insights, Creative, Healthcare, and Net Zero Transition to develop paid, earned, shared and owned media strategies and campaigns. As Senior Account Director, Digital, you will play a key role in setting strategic direction, overseeing delivery and ensuring our digital work is of the highest quality, creatively effective and tangibly measurable. You will be responsible for leading client relationships, provide senior counsel, shape briefs, develop scopes of work, oversee project teams and ensure high-quality delivery across multiple accounts. You will be expected to bring both strategic and practical digital expertise across areas such as paid media, SEO/GEO, website and content strategy, analytics, customer experience, digital design, social media, media buying and integrated campaign planning. You will not need to be a specialist in every discipline, but you should be confident enough to ask the right questions, guide teams and partners, and advise clients on the best digital approach.  You will also contribute to the continued growth of Madano’s digital offer, helping to develop new products, improve ways of working, mentor junior team members and identify opportunities for innovation across AI, search, analytics, digital storytelling and performance communications.  What we expect  Leadership and client counsel  * Acts as a trusted adviser to senior clients and contacts, providing clear, evidence-led counsel and constructive challenge.  * Leads complex digital workstreams across multiple accounts, ensuring work is delivered on time, on budget and to a high standard.  * Builds strong relationships with clients, colleagues, media partners and suppliers.  * Brings together the right internal and external specialists across Insights, Creative, Healthcare, Net Zero Transition and digital delivery.  * Coaches and supports junior and mid-level team members, contributing to a positive, collaborative and entrepreneurial team culture.   * Shows curiosity about emerging trends, channels, audience behaviours and digital innovation, including AI, search and changing media consumption habits.  * Able to come into the office three times per week to collaborate with colleagues and clients.  Digital strategy and delivery  * Leads the development of digital strategies, channel plans and campaign recommendations across paid, earned, owned and shared media.  * Has strong knowledge across digital disciplines including paid media, SEO/GEO, website strategy, analytics, social media, content strategy, customer experience and digital design.  * Confidently scopes, plans and oversees digital projects, including timelines, budgets, resourcing, deliverables and review processes.  * Interprets data from platforms such as Google Analytics, LinkedIn Ads Campaign Manager, Google Ads, Meta and Semrush, translating findings into clear recommendations.  * Oversees reporting and measurement frameworks, ensuring clients understand performance, learnings and optimisation opportunities.  * Writes and reviews strategic documents, proposals, digital audits, campaign plans, scopes of work, client reports and recommendations.  * Maintains high standards of quality control across digital outputs, including copy, creative, targeting, reporting and technical delivery.  * Understands compliance, governance and approval processes, particularly in regulated sectors such as healthcare (essential) and energy.  * To note, roughly 65% of your time will be dedicated to client delivery.   Commercial growth and visibility  * Understands client objectives, sector context, audience needs and commercial priorities.  * Identifies opportunities to improve existing work and expand Madano’s digital remit.  * Meets individual and team new business targets for the year.  * Manages project teams effectively, ensuring roles, responsibilities and deadlines are clear.  * Understands strong financial management, including scopes of work, budgets, profitability, forecasting, timesheets and supplier costs.  * Supports new business activity, including proposal development, pitch thinking, audits, research and digital recommendations.  * Represents Madano’s digital expertise in client meetings, new business opportunities, industry events and internal forums.  * Contributes to Madano’s own marketing, thought leadership, credentials, case studies and service development.  What you’ll get out of the role  * A senior role in a growing digital team within one of the UK’s fastest-growing communications consultancies.  * The opportunity to shape digital strategy and campaign delivery for clients working across science, technology, healthcare, energy and engineering.  * Exposure to a wide range of digital projects, including website development, paid media, SEO/GEO, product and service launches, media buying, customer experience and integrated communications campaigns.  * Working with global clients across Healthcare and Net-Zero Energy Transition clients.  * A leadership role in developing Madano’s digital offer, including new approaches in AI, search, digital analytics, audience strategy and performance communications.  * The opportunity to mentor junior colleagues and help build the next generation of digital talent at Madano. * Access to a global network of agencies under the AVENIR GLOBAL parent company, with opportunities to support international clients and cross-market collaboration.  About Madano  Help us shape the future.  Madano is committed to building a better world through intelligent and creative communications. We work with clients who are solving major challenges of our time through science and technology - helping them tell their story, make the right connections, change attitudes and influence behaviours.   Our people are highly motivated and engaged, always encouraged to make their voices heard and given the opportunity to progress. And while we deal with serious issues, we make sure we don’t take ourselves too seriously along the way. Questioning accepted wisdom, always looking for alternative solutions, ours is a purpose-driven culture where everyone pulls together to make a lasting difference.   We have resolved to work only with organisations whose values align with our own. And we employ people who demonstrate a genuine commitment to delivering positive change.   Important Information Our recruitment process can consist of virtual interviews, in person interviews, and written tasks, please let us know if you have any accessibility requirements so that we can accommodate your needs during this process. We embrace the use of AI across our business and see it as a valuable tool in our work. However, as part of our recruitment process, we ask candidates not to use AI to generate application content or complete written tasks. Submissions may be reviewed using AI detection tools to ensure we can fairly assess each candidate’s own skills and experience. AI use is encouraged once in role. OUR BENEFITS AS WELL AS THE BASIC SALARY, GREAT SOCIAL EVENTS AND A CULTURE OF CONTINUAL LEARNING, OUR COMPETITIVE BENEFITS PACKAGE INCLUDES: * 25 days’ holiday plus Bank Holidays (rising to a maximum of 30 days alongside length of service) * Enhanced employer pension contribution * Private Medical insurance (for you and your family) * Income Protection insurance * Life Assurance at 4x your salary * Financial support and advice * Travel insurance (for you and your family) * An annual wellness benefit of £150 * Four-week sabbatical after every 5 years’ service. Madano offers a range of first rate, dedicated training that enables employees to take control of their careers to become experts in their field and trusted advisors to clients. *Some benefits are contingent on successful completion of probation period. EQUAL OPPORTUNITIES Madano is committed to a policy of equal opportunities and non-discrimination. At all times we aim to recruit, develop and promote the very best people, basing judgement solely on suitability for the job. We particularly encourage applications from those who are significantly underrepresented in our sector, such as disabled people, ethnic minorities and neurodiverse people. Privacy Policy We are committed to transparency about how we collect and use your data, including ensuring we comply with legal obligations relating to data protection. You can view our data privacy policy here and Recruitment Privacy Policy.

About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.   Ogilvy Health is one of the largest global networks in healthcare communications, providing strategic, integrated solutions for many of the biggest names in the pharmaceutical, healthcare, and medical device industries. In the UK, we are a powerhouse of over 170 healthcare communication specialists spanning medical education, advertising, digital, public relations, and market access. In our Medical Education division, our approach is founded on expertise that combines biomedical science, learning theory, and behaviour change to create truly impactful medical and professional education. We pride ourselves on being ‘Scientifically Grounded, Creatively Driven.’ What we can offer you: * An Inspiring Culture: An exciting, supportive, and highly creative working environment with committed colleagues, where new thinking is openly encouraged at all levels. * Multidisciplinary Exposure: The unique opportunity to work across multiple disciplines beyond medical education, including promotional, digital, and market access. * Unrivalled Growth: Exceptional training and personal/professional development opportunities, powered by the immense depth of expertise within Ogilvy Health and the wider global WPP network. ABOUT THE ROLE   Senior Account Director - 12 month FTC  As a Senior Account Director, your primary focus will be leading client relationships, directing strategic programming, managing and mentoring your team, and driving account profitability and organic growth. Your key responsibilities will span several core areas: STRATEGIC ACCOUNT DIRECTION & FINANCIAL HEALTH * Shape the long-term strategic direction of your accounts, ensuring activities and budgets align with future opportunities. * Maintain a high-level strategic overview of accounts, proactively advising clients on external market changes and leading strategic planning meetings. * Oversee account profitability, negotiate financial arrangements with clients, and maintain a constant grasp of the financial status of your accounts. * Champion quality control, ensuring all team output meets Ogilvy’s exceptionally high standards. CLIENT & PROFESSIONAL RELATIONS * Establish yourself as a trusted senior consultant and strategic adviser to clients (often partnering at Marketing Director level). * Actively participate in the development of the client’s marketing strategy and maintain strong, positive client relationships. * Build and maintain key relationships with clinical, industry, and NHS opinion leaders to identify new opportunities and monitor market intelligence. BUSINESS DEVELOPMENT * Identify, develop, and execute opportunities to organically grow business within your existing client pool. * Take an active, responsible role in developing and presenting new business pitches. PEOPLE & TEAM LEADERSHIP * Lead, motivate, and inspire your team to reach their full potential and take ownership of their projects. * Manage resourcing across your accounts, ensuring staffing levels are appropriate and sustainable. * Conduct appraisals, set clear development objectives, and identify training opportunities to support your team’s ongoing career progression. * Participate in recruiting, interviewing, and welcoming new talent to the agency.   WHAT YOU’LL NEED   To be successful in this role, you will be a seasoned Medical Education / Medical Comms agency professional who thrives on combining scientific strategy with creative execution. You should bring: * Proven Agency Experience: Significant experience directing accounts within a Medical Education or Medical Communications agency environment. * Strategic & Financial Acumen: A strong track record of managing account profitability, budgeting, and driving organic growth, as well as contributing to new business pitches. * Client Relationship Skills: Experience acting as a senior-level adviser to healthcare and pharmaceutical clients, with the ability to navigate complex environments and guide marketing strategy. * People Leadership: Proven ability to lead, mentor, and resource a team, with a genuine passion for developing junior talent and managing staff welfare. * Industry & Scientific Curiosity: A solid understanding of the healthcare landscape, pharmaceutical guidelines, and opinion leader networks, with a passion for delivering "Scientifically Grounded, Creatively Driven" work. BENEFITS & CULTURE  At Ogilvy Health, you'll be part of a non-hierarchical, eclectic team united by a shared commitment to doing the best work of our lives (its one of our values!). Beyond client work, you'll have opportunities to engage with our vibrant culture and social teams, and contribute to our fantastic DEI initiatives, championing diversity across our agency and industry. We offer a comprehensive and competitive benefits package, including: * 25 days annual leave, with the option to purchase up to an extra 5 days per year, plus your birthday off and a paid volunteering day * Generous enhanced parental leave policies * A robust pension scheme (up to 17.5% total contributions after probation) * Choice of Private Medical Cover (Bupa from day one), Dental cover, or a monthly £45 leisure allowance for your health & wellbeing * A fantastic Employee Assistance Programme (Telus) offering support, advice, and specialist counselling * Help at Hand: quick, free access to a remote GP, mental health support, physio, or a medical second opinion * Free 1-2-1 Coaching through Thrive Partners for professional or personal growth * A comprehensive Learning & Development programme to support your career trajectory   At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.