Senior Manager, Business Development

YOUR MISSION Over the years, partnerships have been one of the most powerful and capital-efficient channels for our business. From a historical base of 192 interested leads generated through partner introductions and referrals — resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our Remote.com partnership — we know this motion works. As Partnerships Manager, You will own and scale this engine. This is a builder role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines — Commercial and Marketing — that together drive revenue, brand visibility, and long-term strategic positioning. Business Context & Partnership Model Our partnerships have historically operated across two value streams: Commercial Partnerships — Revenue & Lead Generation The commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co-selling arrangements. Partners act as a trusted channel into qualified networks — shortening our sales cycle and increasing close rates because leads arrive with built-in credibility. The Remote.com partnership is a strong proof point: it brought us a publicly traded company as a customer. The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable. Target commercial partner categories include: * Business accelerators and startup programmes * Accounting and financial advisory firms that can refer their clients to us * Networks similar to YPO, StartX, YC * Venture capital and investor networks * Capital providers and debt financing firms * Due diligence and compliance consultancies * Companies specialising in remote talent and distributed workforce solutions * Providers of complementary services (HR tech, legal, payroll, etc.) Secondary Priority: Marketing Partnerships — Brand Credibility & Presence Marketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach. These are not primarily revenue drivers in the short term — they are credibility and distribution plays that compound over time. Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles. Target outcomes from marketing partnerships include: * Guest appearances on podcasts, panels, and webinars * Guest posts and bylines in industry publications * Interviews and editorial features * Backlinks from credible, high-authority websites * Being featured in industry events and conference programmes * Providing expert quotes to journalists and content creators * Securing referrals and testimonials from partners and clients * Indexing as a recognised brand across directories, lists, and ecosystem maps * Showcasing our activities, talent, and client outcomes in partner content Your Responsibilities Pipeline Development & Partner Management * Design and build two structured partnership pipelines: Commercial and Marketing, each with defined target profiles, outreach processes, and success metrics * Identify, research, and evaluate potential partners that align with our strategic vision and customer profile * Own the full partner lifecycle: from first contact and qualification through to activation, launch, and ongoing relationship management * Serve as the primary point of contact for all partners, representing our brand with consistency and credibility * Maintain a live pipeline view with clear stages, statuses, and expected outcomes Commercial Partnership Execution * Develop commercial partnership structures including referral agreements, co-selling arrangements, and revenue-sharing models (both paid and non-paid) * Build relationships with accelerators, VCs, accounting firms, capital providers, due diligence consultancies, and complementary service providers * Drive lead flow from partners: introductions, warm referrals, and joint outreach * Track partner-sourced revenue and contribution to overall pipeline with clear attribution Marketing Partnership Execution * Secure guest appearance slots on relevant podcasts, webinars, panels, and events * Place guest posts, bylines, and editorial features in key publications and media outlets * Build backlink and co-marketing relationships with high-authority websites in our space * Generate testimonials, referrals, and case study opportunities from client and partner networks * Ensure the company, our people, and our clients are represented and indexed across relevant ecosystem directories and featured lists Product Innovation & Market Intelligence * Stay informed about market trends, emerging technologies, and shifts in our competitive landscape to identify new partnership opportunities * Work closely with Product Management to surface partner needs, prioritise capabilities that increase partner and customer value, and help partners build deeper solutions on top of our platform * Act as a feedback loop between the market and internal teams — surfacing what partners are hearing from their clients and what opportunities we are not yet capturing YOUR PROFILE * Proven ability to build relationships and manage external stakeholders with professionalism and long-term thinking * Experience in partnerships, business development, or a client-facing growth role * Commercial mindset: comfortable discussing revenue, deal structures, and partner economics * Strong written and verbal communication skills — able to represent the company credibly to senior counterparts * Self-directed and organised: capable of managing multiple conversations and workstreams without close oversight * Familiarity with SaaS, HR tech, remote work, or B2B services is a strong plus * Existing network in relevant spaces (accelerators, VC, accounting, media) is a meaningful

WHO WE ARE: Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably. Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth. ABOUT THE ROLE: We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance. This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously. RESPONSIBILITIES * Campaign Architecture & Execution * Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition * Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments * Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format * Own campaign performance end-to-end: from brief to launch to optimisation to reporting * Tracking, Attribution & Technical Infrastructure * Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines * Lead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximise signal quality sent back to Google * Define the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoning * Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive asset * Build audit protocols for tracking coverage and attribution consistency; surface gaps before they distort decisions * LTV/CAC Economics * Own the economic model for Google acquisition: define CAC targets by product, segment, and channel variant; set the inputs, assumptions, and review cadence * Understand the LTV/CAC relationship at a structural level — not just as a ratio to optimise, but as a function of product retention, monetisation curves, and cohort behaviour * Build and iterate on payback period models that account for Moniepoint's emerging market context: irregular income patterns, higher churn risk, and longer monetisation timelines * Design bidding and budget logic that reflects true LTV signals rather than proxy metrics, working closely with data science to enrich Google's Smart Bidding with offline conversion data * Proactively identify when CAC is drifting against LTV thresholds and lead the diagnosis — channel mix, audience quality, creative fatigue, product-market fit — before it becomes a financial problem * Governance & Reporting * Build a channel reporting system that surfaces reality clearly — not dashboards that flatter performance, but views that drive better decisions * Establish review cadences with clear owners, metrics, and follow-through mechanisms * Translate channel performance into business language for senior stakeholders: what is the cost of growth, is it sustainable, and what would change the trajectory * Emerging Market & Fintech Context * Adapt Google acquisition strategy for the realities of emerging market users: variable device penetration, low-bandwidth environments, trust barriers to financial services, and diverse * language/literacy contexts * Navigate platform constraints specific to fintech advertising on Google: financial services policies, verification requirements, and creative compliance * Bring genuine insight into what acquisition patterns distinguish sustainable fintech growth from subsidised growth in markets like Nigeria TO SUCCEED IN THIS ROLE, YOU SHOULD HAVE: * 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale * Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding * Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters * Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions * Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products * Strongly Preferred * Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage * Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments * Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems * Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic WHAT SUCCESS LOOKS LIKE In the first 90 days * Full audit of existing Google campaign structure, tracking integrity, and attribution model completed — with a written assessment and prioritised improvement plan * Measurement stack gaps identified and remediation underway with engineering * LTV/CAC baseline model built with documented assumptions, reviewed with Growth and Finance * First governance cadence established — weekly performance review with clear owner, metrics, and follow-through log In the first year * Google channel operating as a reliable, scalable growth engine with predictable CAC across both personal and business banking segments * Signal quality measurably improved — higher match rates, cleaner conversion data, reduced reliance on last-click proxies * Attribution model validated against actual cohort data and actively used in budget allocation decisions * Playbook documented: campaign architecture, bidding logic, audience strategy, and economic model all institutionalised — not living in one person's head * A team (or foundations for one) built with clear ownership, development paths, and no single point of failure What to expect in the hiring process * A preliminary phone call with the recruiter  * A technical interview with the hiring manager * A Case Study * A behavioural and technical interview with a member of the Executive team * All interview stages are virtual