Senior User Acquisition Manager

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. What We're Looking For We're looking for a highly analytical and experimentation-driven User Acquisition Manager to join our team and help identify the next scalable acquisition opportunities beyond our core channels. This role will focus on discovering, testing, and validating new user acquisition channels, with a particular emphasis on TikTok, Pinterest, X, Snap, and emerging platforms. Unlike traditional UA roles focused primarily on scaling established channels, this position is centered around experimentation, learning, and unlocking new growth opportunities through structured testing. ✨ Key Responsibilities: * Own the testing and validation of new user acquisition opportunities across channels such as TikTok, Pinterest, X, Snap, Meta, and other emerging advertising platforms. * Design and execute structured experimentation roadmaps to evaluate new channels, audiences, bidding strategies, campaign structures, creative concepts, funnels, and acquisition approaches. * Apply deep Meta Ads expertise and best practices to inform testing strategies across both established and emerging channels, while also running experiments on Meta when relevant. * Build clear testing frameworks and hypotheses, ensuring experiments are statistically sound and generate actionable business insights. * Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to identify performance drivers and assess the scalability of new acquisition opportunities. * Lead creative experimentation in partnership with designers and content creators, driving continuous learning through structured A/B testing. * Leverage Tableau and other BI tools to build reporting, uncover insights, and support strategic decision-making. * Partner closely with Data, Product, Creative, and Marketing teams to ensure accurate measurement, attribution, and experiment design. * Apply strong attribution and incrementality knowledge when evaluating channel performance and making investment decisions. * Leverage AI tools to accelerate creative ideation, performance analysis, reporting automation, and workflow efficiency. * Stay ahead of industry trends, emerging platforms, and new advertising opportunities that could become future growth drivers for the business. The ideal profile: * 3+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing for B2C companies. * Strong hands-on experience managing and optimizing campaigns on Meta Ads, with a deep understanding of platform best practices, campaign structures, audience strategies, bidding approaches, measurement, and scaling methodologies. * Experience managing campaigns across additional channels such as TikTok, Pinterest, X, Snap, or other emerging acquisition platforms. * Proven experience designing and executing A/B tests and experimentation frameworks, with the ability to derive actionable insights from results. * Strong analytical mindset with advanced experience using Tableau (required) and other BI tools such as Looker. * Experience with AppsFlyer, Adjust, or similar mobile attribution platforms. * Strong understanding of mobile app marketing, Web2App funnels, attribution, and performance measurement. * Advanced Excel / Google Sheets skills * English proficiency (C1 or higher) Hiring Journey: ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro

YOUR EXPEDITION: GROWTH & MARKETING AT POLARSTEPS Over the past 10 years, Polarsteps has grown massively through word-of-mouth, thanks to our product and tech department building a top-quality user experience for all our travelers. The Growth & Marketing department is a growing team, but already doing big things. You'll take full ownership of our user acquisition strategies, spanning paid flywheels including Meta, TikTok, Google, and Apple Search Ads, to our content flywheels including LLM optimizations, video search, ASO and Reddit engagement to maximize acceleration within our key markets (FR, DE, UK, US, NL). Besides that, you will work closely with our product managers to optimize the user flow for paid users to improve activation rates. With ratings of 4.8 and 4.7 on the app stores and features in multiple Google and Apple showcases, we've got an impressive past. But we're even more excited for the future, and the impact you can make from day one is huge, directly influencing how we can accelerate user acquisition in all our key markets. YOUR ITINERARY What your journey at Polarsteps will look like day-to-day. You will: * Execute, monitor, and optimize performance marketing campaigns, conducting tests, analyzing data, and identifying trends with a focus on lowering CPAs and acquiring high quality users. * Collaborate with agencies, UGC creators, Polarsteps Explorers and Travel Creators to develop compelling on-brand creatives that resonate with target audiences. * Improve our App Store Rankings for Google Play & iOS Store (ASO) to enhance organic install growth. (We currently work closely with an App Store Optimization (ASO) expert but would like you to start taking it over) * Improve our Organic Search strategy on TikTok, YouTube and LLMs to capture users the moment they are planning their next trip. * Track, report, and deeply analyze campaign performance, understanding the core problems and drivers of change. THE EQUIPMENT IN YOUR BACKPACK What we're hoping you'll bring with you. ✅ 6+ years of experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Meta and TikTok) at mobile app companies. ✅ A solid understanding of the mobile tracking and measurement ecosystem (e.g. SKAD, AEM, ATT, etc.). ✅ Hands-on experience with product analytics and reporting tools (e.g., Mixpanel, Amplitude, Appsflyer, Adjust, Looker, Metabase etc.). ✅ A data-driven mindset with the ability to turn complex information into clear, actionable insights. ✅ Excellent communication skills, both written and verbal, with the ability to present analyses and findings in clear, impactful formats. 1ST CLASS POLARSTEPS EXTRAS Some cool things to make the journey extra sweet. * A yearly free flight or train ride to a random location! Give our Teleporter a spin here. * A shiny MacBook to work your magic on. * Hybrid working, our way. Work from home and the office, we ask everyone to be in the office 2 days a week. It's how we stay flexible, focused, and meaningfully connected in person. * An extensive home office set-up, everything from noise-canceling headphones to a standing desk. * 30 days of vacation (for adventures or sitting on the couch, it's up to you). * Two paid Culture Days for days that are important to you but not recognized by the official Dutch calendar. * The option to switch up your zoom background by working from another country for up to 8 weeks a year. * A personal development budget for that curious mind of yours! * A pension plan to help you save for those around-the-world retirement trips. * Delicious daily team lunches. * Awesome monthly parties, as well as team trips away. * A lively office in downtown Amsterdam, with travel costs reimbursed. * Free Polarsteps Travel Books to contain all your far-flung adventures. At Polarsteps, we believe the best products are built by people as diverse as the travelers using our apps! That's why we specifically encourage people underrepresented in the tech industry to apply for a role with us. Because we believe that diversity, be it age, race, sexual orientation, physical ability, ethnicity, or gender identity, makes both the world and the workplace better. Think this is the path for you? Find out more about how we hire.