
Doctrine · Paris
Our Mission ⚖️ At Doctrine, we're building Europe's leading legal AI platform. Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmen...
Our Mission ⚖️
At Doctrine, we're building Europe's leading legal AI platform.
Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard.
Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform.
Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that.
Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities.
Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting.
And we're just getting started.
The context
Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI-powered legal research in France. We then expanded into Italy (2024), Germany (2025), and in 2026 we acquired Maïté, the Spanish legal AI champion.
This trajectory means our Sales, Marketing & Ops teams are operating at full speed, across multiple markets, with increasingly ambitious launches.
Why this role exists
Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market.
That's what this role is about. We're looking for someone to own the Italian market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates.
The Italian PMM is a builder role. The foundations are there; the local layer is yours to create.
What you'll own
Reporting to our Marketing Manager and working closely with our Italian sales team, the Italian Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Italy.
Our Mission ⚖️ At Doctrine, we're building Europe's leading legal AI platform. Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard. Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform. Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that. Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities. Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting. And we're just getting started. The context Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI-powered legal platform in France. We then expanded into Italy (2024), Germany (2025), and in 2026 we acquired Maïté, the Spanish legal AI champion. This trajectory means our Sales, Marketing & Ops teams are operating at full speed, across multiple markets, with increasingly ambitious launches. Why this role exists Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market. That's what this role is about. We're looking for someone to own the German market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates. The German PMM is a builder role. The foundations are there; the local layer is yours to create. What you'll own Reporting to our Marketing Manager and working closely with our German sales team, the German Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Germany. Your core scope covers: Go-to-Market: You'll build and execute all GTM collateral for German product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads. Positioning & Messaging: You'll be the person who best understands perceived value from German clients' perspective. You'll translate that into the German website, customer testimonials, landing pages, and brochures. Product Enablement: Working hand-in-hand with our global sales enablement manager, you'll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). You'll co-run product training sessions for the German sales team and close the feedback loop on the commercial playbook. Market Intelligence: You'll be the go-to expert on the German legal market: competitors, personas, buying dynamics. You'll own the creation and maintenance of German battlecards and personas, and you'll synthesize market signals into actionable insight for both the product and sales teams. User Education: Working with Product and Growth, you'll make sure German users adopt and activate the full range of Doctrine's features through targeted campaigns and in-app actions. Performance: You'll define what a successful German launch looks like - that framework doesn't fully exist yet and building it is part of the job. Then you'll track, iterate, and maximize the impact of everything you ship. What we're looking for Native or bilingual German: not a nice-to-have, structurally essential to everything in this role. A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS. Comfort working in English and German across multiple teams and stakeholders; you enjoy coordinating complex, multi-stakeholder projects. AI is part of your toolkit, not a bonus skill. You're comfortable using AI tools as a natural extension of your workflow. At Doctrine, we build AI products for legal professionals; the expectation is that our own team leads by example. You need to understand the big picture before you can do good work, and you can translate that big picture into sharp, actionable copy. You're a natural storyteller: you can make complex concepts accessible, you write with conviction, and you're not afraid to take the mic in front of 100 people. You thrive in ambiguous, fast-changing international environments. You're willing to roll up your sleeves: this role ships things, it doesn't just strategize. You bring creative, unconventional ideas to the table.
Our Mission ⚖️ At Doctrine, we're building Europe's leading legal AI platform. Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard. Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform. Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that. Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities. Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting. And we're just getting started. Doctrine employs over 230 people and has been growing steadily and profitably for several years. In 2025, we are entering a new phase, becoming multi-country and multi-product. After launching in our first international market, Italy, Doctrine is continuing its global expansion with Germany. We are therefore looking for several Account Executive to scale our commercial impact in the German market. A word about the Germany Team ✨ When you join, you’ll be onboarded and supported by your manager, Pascale (Head of New Business), who will help you ramp up and succeed in your role. You’ll work closely with our first Account Executive on the German market, Danu, collaborating on opportunities and helping drive our growth in Germany. You’ll also be supported by our broader German go-to-market team 🇩🇪, enabling you to move forward confidently in your conversations with prospects: Audrey (Product Manager), Maïte (Legal Counsel), and Laura (Field Marketing Manager).
At Asana, our sales team is on a mission to build long-term, profitable customer relationships by helping teams do their best work. We do this through a land-and-expand, bottom-up enterprise model—starting with small, successful teams and partnering with them as they grow into larger, strategic customers. As a Sales Manager for Southern Europe you’ll lead a high-impact team at a critical moment in the customer journey. This is a hands-on leadership role for someone who loves building teams, coaching talent, and scaling smart, repeatable sales motions in a fast-moving environment. This role is based in our Paris office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Drive Strategic Revenue Growth in Southern Europe: Take full ownership of the Southern Europe revenue trajectory, leading, coaching, and expanding a high-performing team of Account Executives to secure net-new logo acquisition and deep strategic expansion across Enterprise Accounts. * Architect and Execute GTM Strategy: Define and execute the Southern Europe Go-To-Market (GTM) strategy, specifically focusing on upmarket penetration in France and scaling high-velocity partner enablement across Spain and Italy. * Cross-Functional Orchestration: Direct and accelerate execution by orchestrating alignment across critical cross-functional stakeholders, including Marketing, Sales Development, Solution Consulting, and Post-Sales teams. * Lead AI Market Adoption: Spearhead the market adoption and GTM playbook for Agentic AI, leveraging collaboration with Sales Enablement and Executive Revenue Leadership. * Enterprise Deal Navigation: Coach and assist in closing complex, multi-threaded Enterprise deals, mastering high-level navigation of procurement vehicles, contracting frameworks, and compliance negotiations. * Influence Product Roadmap: Directly influence Product & Strategy by synthesizing structured, actionable field intelligence to shape the future of the Asana AI roadmap. * Cultivate World-Class Sales Talent: Instill elite standards of performance and ownership, coaching sellers on advanced enterprise qualification methodologies (e.g., MEDDPICC) and rigorous account planning. ABOUT YOU * Minimum 3-4+ years of proven leadership excellence managing Account Executives in a high-growth, quota-carrying environment within SaaS or cloud platforms. * Documented track record of architecting and scaling Go-To-Market strategies, transforming early traction into predictable, repeatable, and explosive revenue growth. * Deep expertise in sophisticated Enterprise procurement, including Prime/Sub contracting models, complex vehicle negotiation, and strategic SI (System Integrator) partnership leverage. * An unwavering commitment to developing elite sales professionals and cultivating a culture defined by mission alignment, high performance, and accountability. * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * Proficient in French and English; proficiency in Italian or Spanish is a strong asset for the Southern Europe region. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is €207,000 - €263,000. The total OTE includes a base salary range of €113,850 - €144,650 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified. In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.