Product Marketing Lead (B2B)

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (London, Berlin, Sofia, Amsterdam, Barcelona) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

About Mirakl:   Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.   For more information, visit www.mirakl.com.   Mirakl in Numbers: * 🗓️ Founded in 2012 | Member of French Tech Next40 * 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo   Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.   Our 5 values guide how we collaborate: * 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success * 🏆 Get Things Done:  We prioritize action and efficiency for impactful results * 🚀 Go Above & Beyond:  We tackle challenges proactively and always aim for excellence * 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture * 🤝 Satisfy & Empower Clients: We're committed to our clients' success   1. THE TEAM YOU'LL JOIN You'll be part of our Global Sales Enablement team led by Niamh, VP Global Sales Enablement. The team consists of 4 Sales Enablement Managers covering global markets. Together, you'll be driving sales effectiveness across Mirakl's global GTM organization by designing and deploying world-class enablement programs, embedding AI at the core of how our sales teams learn, sell, and grow. In this role, your primary focus will be the EMEA region. 2. YOUR IMPACT * Lead AI-Powered Enablement at Scale: Own the strategy, design, and operationalization of AI agents and tools across the global GTM organization; drive adoption, embed best practices, and continuously raise the bar for coaching and sales effectiveness * Architect AI Agents & Automated Workflows: Design, build, and deploy AI agents and enablement workflows that reduce manual effort, accelerate rep onboarding, and improve knowledge access across all sales roles and business lines * Drive Data-Led Enablement: Build a data-driven enablement culture; use Gong analytics, performance dashboards, and program metrics to identify capability gaps, optimize programs in real time, and demonstrate clear ROI to Sales Leadership * Own Onboarding & Continuous Learning Programs: Design and deliver scalable, repeatable onboarding and upskilling programs globally, covering core sales methodology (MEDDPICC & Challenger), product knowledge, and AI tool fluency; ensure coverage across all products * Ensure Business Continuity on Strategic AI Initiatives: Maintain momentum and accountability on critical in-flight AI projects, proactively identifying risks and keeping key stakeholders aligned * Influence Senior Stakeholders: Partner closely with Sales Leadership, AI leadership, and Management Team members to align enablement priorities with business goals; communicate program impact with confidence and clarity at all levels * Expand Enablement for New Business Lines: Build and iterate enablement programs for maturing lines such as Mirakl Ads and Connect, ensuring sales teams are equipped to compete and close 3. WHAT YOU'LL BRING TO THE ROLE Experience: * 5+ years in Sales Enablement, Learning & Development, or GTM Operations, in a fast-scaling B2B SaaS environment * Demonstrated experience designing, deploying, and iterating on AI agents or automated workflows for a sales or enablement context (e.g., using platforms such as Dust, or equivalent AI tooling) * Proven track record delivering enablement programs that produce measurable behavior change and revenue impact * Experience working with and deriving insights from tools such as Gong & Dust * Strong command of sales methodologies (MEDDPICC or Challenger) and the ability to translate methodology into practical, scalable coaching programs Skills: * AI-fluent: Comfortable architecting, building, and iterating on AI agents and enablement workflows; able to evaluate tools critically and translate capabilities into GTM use cases * Executive presence & influencing skills: Able to operate confidently at all levels of the organization; skilled at building consensus, navigating ambiguity, and driving cross-functional alignment * Instructional design: Skilled at creating engaging, scalable content for adult learners across regions, roles, and formats (live, async, digital) * Data-driven: Brings a metrics mindset to every program; knows how to measure what matters, spot patterns in Gong or LMS data, and turn insights into action * Cross-functional collaborator: Energized by working across Sales, Product Marketing, RevOps, AI, and People teams to deliver cohesive enablement experiences 4. TOOLS USED * Dust (AI platform & agent design) * Gong (conversation intelligence & analytics) 5. LANGUAGES * English – Bilingual / Native 6. OUR HIRING PROCESS We warmly encourage you to apply to any of our roles, even if you think you're not an exact match. Please click the "Apply" button to submit your application, this helps us make the best possible assessment and get back to you as quickly as possible. 1. Introductory call with Elsa, Recruiter 2. Interview with the Hiring Manager 3. Peer interviews 4. Case study We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations. As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French.  We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.