Head of Marketing & Lead Generation

🧡 ABOUT ALMA At Alma, we believe sustainable commerce depends on fair, well‑balanced trade. Because finance plays a pivotal role in business, our mission is to put it back in its rightful place - serving merchants and consumers. Our installment and deferred payment solutions help merchants boost sales by 20% or more, increase customer loyalty, and deliver a seamless shopping experience - without encouraging bad debt. As the buy now pay later leader in France and active in 10 European countries, we've empowered over +25,000 merchants and 10 million consumers. With 380+ Almakers and €100M+ ARR, Alma is scaling rapidly across Europe as a member of the Next40, and we're just getting started! 👐 ABOUT THE TEAM Alma is scaling fast across Europe. 380+ Almakers, €100M+ ARR, 25,000+ merchants, 10 European markets. One Revenue org, several very different markets, buyers, competitors, and macro dynamics to master. To keep winning as we scale, we need to sharpen every conversation — in every country, at every stage of the funnel. You'll join the Revenue Enablement team, sitting inside the Revenue org and reporting directly to the Revenue Enablement Lead, one hop away from the CRO. The team is small (2 today, 3 with you) but its scope covers everything that makes the field better: onboarding, playbooks, coaching, tooling, training, activation. If it helps 100+ Revenue team members win, retain and expand across 8+ markets, it's ours. This specific role is the missing piece. You will capture the signals shaping tomorrow's market — macro shifts, buyer behavior, technology moves, regulatory changes, competitive dynamics — and translate them into winning arguments Alma reps use in today's deals. Not a content creator. Not a pure strategist. A translator between where the world is going and what happens in the next call, the next deal, the next quarter. You spot where the market is going. You make the field win today. This position is a CDI based in Paris. 💼 ABOUT THE JOB Read the market and turn it into winning arguments (30%) * Capture the signals that will shape tomorrow's deals: macro shifts (consumer behavior, credit cycles, regulation), buyer priorities per market and persona, technology moves, and competitive dynamics. * Translate them into concrete arguments reps can use in the next call: talk tracks, ROI angles, objection responses, discovery hooks, positioning frameworks. If it doesn't reach the field in usable form, it doesn't count. Create Revenue content that wins deals (30%) * Build personalized case study narratives — not templates, but stories that make merchants want to buy. Define the arc, the voice-over, the pitch coaching that goes with it. * Co-produce revenue decks, pitch frameworks, ROI presentations and leave-behinds — each one crafted to persuade, not just inform. * Partner with PMM on competitive intelligence and turn their strategic output into field-ready weapons: battle cards, head-to-head comparisons, quick-response sheets. Train teams to actually use it (25%) * Ship every asset with an activation plan: when to use it, with whom, how to deliver it, what to avoid. * Run pitch clinics, storytelling workshops and role plays — make reps practice, not just read. Track adoption and fix what isn't used. Build AI agents to scale (15%) * Design and deploy AI agents (Dust, LLMs) for market monitoring, content freshness auditing, first-draft generation and contextual content surfacing for reps. * Push the boundary of what can be automated vs. what requires human judgment. 🧰 YOU WILL WORK WITH Gong • Salesforce • Looker • Notion • Dust (Alma's internal AI platform) • LLMs (Claude, GPT) 🧩 ABOUT YOU To succeed in this job * You are deeply, restlessly curious. Not necessarily passionate about payments — almost nobody is at first, and that's fine. But passionate about understanding. Whatever the topic hits your desk, you dig until you get it. You form your own convictions and you come to the table with an opinion. Ready to defend it with data. Equally ready to change your mind when someone shows you something better. You listen more than you speak, and when you speak, it matters. * You are commit. When you own something, you own it end to end. No half-baked work. No blaming the brief. You care about the craft and you sweat the details — because that's what makes a pitch land or fall flat. * You have 3-5 years of experience close to live deals — ex-PMM with heavy field exposure, ex-AE/AM, or ex-consultant with GTM experience. You understand what happens between a discovery call and a signed contract. * You are a storyteller, written and verbal. You can make a payment case study feel compelling to a CFO in Munich and a Head of E-commerce in Milan — differently. * You are AI-native. You don't just "use ChatGPT." You build agents, design automated workflows, and think in systems. AI is your superpower to scale, not your replacement. And it will be nice if you also * Have worked across multiple European markets (selling in Germany is not selling in Spain — you get it). * Have formal coaching or training experience. * Speak an additional European language (Italian, Spanish, German). * Have experience in Fintech or Payment industry. Don't meet every single requirement? At Alma, we believe great hires come from diverse paths. If this role excites you, we encourage you to apply. We value potential, curiosity and the ability to grow as much as experience. 🧘 WHAT’S IN IT FOR YOU If you join, you will be able to grow and impact on: * Ownership from day one. No pre-existing playbook to follow. You define the frameworks, the quality standards, the measurement model — all yours to build. * Direct impact on 100+ Revenue team members across 8+ European markets. Your content shapes how Alma shows up in every merchant conversation — every day. * AI as a real superpower, not a buzzword. You'll build agents on Dust (our internal AI platform), automate the mundane, and spend your time on the work only a human can do: craft, judgment, storytelling. * Direct access to the CRO and Revenue leadership. Short feedback loops, real decision power, room to grow the scope over time toward broader Revenue Marketing. 🤑 COMPENSATION & BENEFITS * Competitive salary based on 12 months * Profit-sharing and employee savings plan * Health insurance: 100% covered by Alma including family package * Disability insurance: 100% covered by Alma * Sport: partnerships with Gymlib and Classpass, or €30/month reimbursement for your sports activities * Maternity/paternity leave: salary maintained at 100% during leave with no seniority requirement. Return to work at 4/5 schedule paid at 100% for 8 weeks. * Sustainable Mobility Package (FMD): €544.80/year (excluding full-remote contracts) * Meal vouchers: €10/day, 50% covered by Alma * Mental health: free access to MindDay platform * Paid time off: 25 days/year ****(+ additional paid leave granted for employees on executive contracts) * Access to our Learning & Development Platform * 2 weeks of full remote possible per year in summer 🎯 INTERVIEW PROCESS * Video call with a Talent Acquisition team member to understand your path, motivation & present you the role. * Video call with your future manager to deep dive the role, the team, your profile and answer all your questions. * Case study presentation with 2 - 3 team members (ideally in house) to assess your practical knowledge**.** * 1 or 2 additional interviews customized to the role's level to further assess your skills and team fit. 🌍 DIVERSITY & INCLUSION At Alma, we believe that diversity fuels innovation and makes our community stronger. We are committed to building a workplace where every person feels seen, respected, and empowered to do their best work whatever their gender, background, ethnicity, age, sexual orientation, religion, disability or lived experience. As an equal opportunity employer, we welcome applicants from all walks of life, and all employment decisions are made based on qualifications, merit, and business needs.

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here! Purpose of the role We are looking for a product marketing leader to drive forward Proton’s product marketing across its consumer business units, from positioning and campaigns to product launches and audience insights. You will head up the product marketing function with a wider than traditional scope, and act as an integrative function across the spectrum of the marketing team, working in partnership with digital, social, content and other teams. What you will do ● Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs. ● Shape the value proposition across our products with a deep understanding of a user’s jobs to be done, always aspiring to redefine the category with what we put out there. ● Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions. ● Responsible for developing the marketing strategy and plan for all of Proton’s products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development. ● Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing. ● Be a prominent leader within the marketing team, driving forward Proton’s values within the team. Educate and evangelize marketing initiatives across the Proton organisation. ● Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem. Job requirements We are looking for an unconventional product marketing leader who marries a sharp, practical understanding of the end user, with a ● 12-15 years of experience in a product marketing role in B2C tech companies preferably in online privacy, cybersecurity, productivity and other SaaS contexts. ● Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity. ● Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic. ● Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization. ● Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards. ● Proven track-record in marketing successful product launches in fast-paced environments. ● An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns. We are looking for someone who can build propositions and messages that resonate in the context of community, advocacy, social and content - rather than just build conventional advertising messages. ● Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy. ● A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills. ● Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation. ● Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing Why should you join Proton? * Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here) * Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH. * Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more. * Technology: you'll get the right hardware and the right software you need to do your best work. * Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one. * Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day * Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building * Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch. * Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you. * Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #LI-ONSITE