Vizzia · Paris
Head of Marketing (B2B/B2G)
🎯 MISSION You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and our leads into cus...
🎯 MISSION
You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and
our leads into customers.
You drive three disciplines - Product Marketing, Performance Marketing (Acquisition), and Brand & Communication - and you are
accountable for aligning them around a single objective: accelerating revenue.
In one sentence: you build the marketing machine that helps Vizzia meet its market, drive faster product adoption, close faster,
and scale faster - and you make sure every marketing initiative translates into measurable impact on pipeline and revenue.
WHAT YOU ACTUALLY DO
You establish Safety. Vizzia has proven product-market fit on Waste with 250+ local authorities. You build the narrative, the
positioning, and the assets that make Vizzia a credible player in public safety - while accelerating Waste conversion in parallel.
You arm Sales. You don't deliver marketing content - you give them a competitive edge in the room. Pitch decks, battlecards, case
studies, objection handlers: every asset is built to close, not to fill a shared drive.
You build inbound. Today, 99% of acquisition relies on outbound. You construct the inbound layer and professionalise the full
acquisition engine to generate a predictable, scalable lead flow.
You mature the brand. The brand exists - but it needs to reach a new level of credibility to support Vizzia's commercial
ambitions, particularly as we expand internationally.
You manage. You hire, coach, and set the team's rhythm. You structure a team of ~10 people across three disciplines and ensure the
right balance between lead autonomy and business priorities.
WHAT WE'RE LOOKING FOR
- 6 to 8+ years of experience in B2B marketing, with meaningful exposure to at least two of the three disciplines: product
marketing, performance/demand gen, brand/communication.
- Proven track record managing a team (4+ people) in a structuring environment - you've built or professionalised a marketing
function, not just operated within an existing one.
A bias for business impact: you don't measure success by campaigns launched, but by their effect on pipeline and revenue.
- Experience working closely with Sales teams - you understand what they need, you speak their language, you know what actually
helps in a meeting and what ends up in a drawer.
Fluent French, C1 English minimum.
Bonus points that make a difference: B2G or long multi-stakeholder cycles; SaaS/tech B2B with a hardware or regulatory component;
early-stage startup or scale-up (Series A–B); GTM experience on new markets; appetite for automation and modern outbound
workflows.
WHAT DESCRIBES YOU
You believe marketing only exists if it generates revenue. Vanity metrics leave you cold.
You balance analytical rigour with creative instinct - you measure everything, but you're also willing to make bets.
You'd rather ship an imperfect asset tested in a meeting on Monday than a perfect one delivered in three months.
You're comfortable challenging Sales on how they sell - and accepting when the field proves you wrong.
You hire and develop people who are better than you at their speciality, and you create the conditions for them to perform.
TEAM & REPORTING
Reports to the CMO. Direct team of ~5+ people at 12-month horizon, structured across three disciplines - Product Marketing,
Performance Marketing (Acquisition), Brand & Communication. Direct interactions with the VP Sales, Product Managers, Head of New
Markets, and BDR Manager. A high cross-functional impact role with direct visibility into the company's growth decisions.
WHY THIS ROLE IS RARE
This is not a "Head of Growth" role in disguise. It's a Head of Marketing role in the fullest sense of the term — where the
challenge isn't just filling the top of the funnel, but making sure every marketing euro accelerates conversion and adoption
across the entire chain. You don't launch campaigns: you build the system that makes Vizzia sell faster, adopt faster, and scale
faster. This role gives you the responsibility to turn a nascent marketing function into a lasting competitive advantage — with
direct, measurable impact on revenue.
If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou
don't check every box.
Roll
Head of Marketing (B2B/B2G)
Plats
Publicerad
3 juli
Sista ansökningsdag
16 augusti
Källa