AT A GLANCE
Welcome to On! As one of the world’s fastest-growing premium
sportswear brands, On is making waves globally and
redefining sportswear through pioneering technology, bold
innovation, and a commitment to sustainability. Having
already inspired millions of runners worldwide, we are now
seeking a Brand Comms Specialist to own our narrative across
the South subregion.
Reporting to the Sub-Regional Brand Comms Lead, this role
brings On to life within youth sneaker culture across our
key cities. The Senior Specialist builds authentic
relationships with creators, communities, partners, and
store teams — activating with credibility and driving our
ambition to be the most aspirational sportswear brand in
youth culture. Operating across channels and head-to-toe
product, the role delivers culturally resonant local
execution and elevates On’s presence across our most
influential cities.
YOUR TEAM
We are On’s South Europe Marketing Team, united by a clear
mission: to amplify On’s brand, ignite brand love and build
deep, lasting connections with our fans and communities in
South Europe (France, Italy, Spain). In this role, you sit
at the intersection of two dynamic forces: the Brand Comms
South Team, a forward-thinking group that shapes the
overarching brand narrative and creative frameworks across
the sub-region and the Brand Activation South Team, your
peers supporting our wholesale partners and delivering B2B
activation.
Together, we operate as a high-trust, collaborative network.
We champion inclusivity and creativity, united by a shared
belief that movement has the power to inspire people to
dream big and go further. You aren't just joining a
department; you are joining a community dedicated to making
On the most culturally resonant brand in the South Europe
market.
YOUR MISSION
* Build authentic relationships with creators, communities,
partners, and store teams to grow On’s relevance within
youth sneaker culture.
* Translate the sneaker brand strategy into high-impact
local activation — bringing stories to life with cultural
nuance and credibility across key cities.
* Strengthen our on-the-ground network by connecting with
emerging voices, neighbourhood crews, and cultural
movements that shape influence.
* Show up in the right places, with the right people, in
ways that feel natural to both the community and the
brand.
* Partner with Strategic Partner Marketing and key
wholesale accounts to convert brand heat into franchise
demand and in-store relevance.
* Activate global and regional campaigns locally through
head-to-toe storytelling, content, seeding, events, and
community moments.
* Make frontline retail teams in key wholesale partners
true ambassadors for the brand through education,
immersion, and consistent touchpoints.
* Collaborate with Brand Management, Comms, Brand Studio,
Brand Experience, Product, Sales, and Ecom to ensure
cultural and sneaker insights shape future plans.
* Track cultural signals, local youth trends, and community
dynamics — bringing sharp insight to inform the sneaker
brand direction.
* Drive measurable impact through increased cultural
relevance, stronger community connection, and elevated
franchise visibility.
YOUR PROFILE
* Typically, we look for 4–6 years of experience in Brand
Communications, Brand Marketing, Partnerships, or a
related role, with experience in the sneaker, fashion, or
lifestyle industry.
* You have a genuine understanding of sneaker culture and
the communities, talent, and partners shaping it, with a
strong network across sports, sneaker, and movement
communities.
* You're excited to build something new—proactively
identifying opportunities, shaping workstreams, and
helping define how On wins in the sneaker space across
the South region.
* You combine strategic thinking with a hands-on,
solution-oriented mindset, delivering integrated
marketing initiatives across product storytelling,
talent, partnerships, seeding, and community activations.
* You have experience working with retail or wholesale
partners and understand how brand marketing drives impact
with key accounts.
* You thrive in fast-paced, evolving environments, taking
ownership, working autonomously, and bringing structure
to ambiguity.
* You communicate confidently, build trusted relationships,
and collaborate effectively across teams, partners, and
communities.
* You are fluent in French (C1+) and proficient in English.
As English is our shared professional language.
* You're based within proximity to Paris and are excited to
travel regularly across key South markets, including
Marseille, Milan, and Zurich.
* You embody On's entrepreneurial mindset, are a true team
player, and live our five Spirits (explore our careers
page to learn more).
Sista ansökan: 16 aug.Publicerad: 17 juli
