Head of B2B Marketing

🎯 MISSION You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and our leads into customers. You drive three disciplines - Product Marketing, Performance Marketing (Acquisition), and Brand & Communication - and you are accountable for aligning them around a single objective: accelerating revenue. In one sentence: you build the marketing machine that helps Vizzia meet its market, drive faster product adoption, close faster, and scale faster - and you make sure every marketing initiative translates into measurable impact on pipeline and revenue. WHAT YOU ACTUALLY DO You establish Safety. Vizzia has proven product-market fit on Waste with 250+ local authorities. You build the narrative, the positioning, and the assets that make Vizzia a credible player in public safety - while accelerating Waste conversion in parallel. You arm Sales. You don't deliver marketing content - you give them a competitive edge in the room. Pitch decks, battlecards, case studies, objection handlers: every asset is built to close, not to fill a shared drive. You build inbound. Today, 99% of acquisition relies on outbound. You construct the inbound layer and professionalise the full acquisition engine to generate a predictable, scalable lead flow. You mature the brand. The brand exists - but it needs to reach a new level of credibility to support Vizzia's commercial ambitions, particularly as we expand internationally. You manage. You hire, coach, and set the team's rhythm. You structure a team of ~10 people across three disciplines and ensure the right balance between lead autonomy and business priorities. WHAT WE'RE LOOKING FOR * 6 to 8+ years of experience in B2B marketing, with meaningful exposure to at least two of the three disciplines: product marketing, performance/demand gen, brand/communication. * Proven track record managing a team (4+ people) in a structuring environment - you've built or professionalised a marketing function, not just operated within an existing one. * A bias for business impact: you don't measure success by campaigns launched, but by their effect on pipeline and revenue. * Experience working closely with Sales teams - you understand what they need, you speak their language, you know what actually helps in a meeting and what ends up in a drawer. * Fluent French, C1 English minimum. Bonus points that make a difference: B2G or long multi-stakeholder cycles; SaaS/tech B2B with a hardware or regulatory component; early-stage startup or scale-up (Series A–B); GTM experience on new markets; appetite for automation and modern outbound workflows. WHAT DESCRIBES YOU * You believe marketing only exists if it generates revenue. Vanity metrics leave you cold. * You balance analytical rigour with creative instinct - you measure everything, but you're also willing to make bets. * You'd rather ship an imperfect asset tested in a meeting on Monday than a perfect one delivered in three months. * You're comfortable challenging Sales on how they sell - and accepting when the field proves you wrong. * You hire and develop people who are better than you at their speciality, and you create the conditions for them to perform. TEAM & REPORTING Reports to the CMO. Direct team of ~5+ people at 12-month horizon, structured across three disciplines - Product Marketing, Performance Marketing (Acquisition), Brand & Communication. Direct interactions with the VP Sales, Product Managers, Head of New Markets, and BDR Manager. A high cross-functional impact role with direct visibility into the company's growth decisions. WHY THIS ROLE IS RARE This is not a "Head of Growth" role in disguise. It's a Head of Marketing role in the fullest sense of the term — where the challenge isn't just filling the top of the funnel, but making sure every marketing euro accelerates conversion and adoption across the entire chain. You don't launch campaigns: you build the system that makes Vizzia sell faster, adopt faster, and scale faster. This role gives you the responsibility to turn a nascent marketing function into a lasting competitive advantage — with direct, measurable impact on revenue. If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou don't check every box.

Who are we? moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations. We guide employees through individual and group therapy or coaching sessions. Alongside we help HR teams to take care of their employees’ mental health on a daily basis. Where we are currently: Since our creation in December 2019, more than 400 companies (L'Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined moka.care, and we now have over 300,000 employees covered in France but also throughout the world! We have raised 17,5 million euros and are 70 to help companies improve their mental well-being. What we believe in? Excellence in care is our obsession. Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live: Team Play, Optimism, Ownership & Agility. Why do we need you? Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams. Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance. You will lead a multidisciplinary team of 8 people organized across three main areas: Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead Lead Generation, Content & Sales Enablement BDR Team, led by a BDR Team Lead You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes. This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments. What will you do? Lead a high-performing marketing organization Provide clear direction, prioritization and performance management across the team Coach and develop managers and senior contributors Stay closely involved in execution, funnel performance and operational priorities Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams Lead Moka.Care’s growth and pipeline generation Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing Scale a predictable and efficient pipeline generation engine aligned with revenue objectives Improve acquisition efficiency, funnel conversion and channel performance Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance Drive commercial positioning & go-to-market effectiveness Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution Guide segmentation, market expansion and strategic growth initiatives Ensure strong alignment between positioning, messaging and commercial strategy Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives Act as a strategic thinking partner to our Brand & Product Marketing Lead to Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.) Support brand awareness initiatives with creative campaign ideas and strong narratives Protect consistency across brand, content and communication initiatives You’re the ideal person if You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas) You have a strong track record in demand generation, pipeline creation and revenue-focused marketing You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation You are highly data-driven and comfortable working closely with funnel performance and GTM metrics You combine strategic thinking with a strong operational mindset You also have a strong brand sensibility and understand the importance of positioning and messaging You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams You are fluent in both French and English