
Crossmedia · New York
WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and...
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of
TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned
full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to
grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or
budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by
ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions
to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’
professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our
people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our
client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend
Family Entertainment, Edible Arrangements and more.
We’re hiring a cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner leans into the strategic
media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and
campaign performance.
A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral
and written], they are comfortable in a fast-paced industry and handling multiple projects.
(Please note this role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work
and the flexibility to work from home)
Reliable, ethical & operates in the best interest of Crossmedia & clients
incorporated into strategic recommendation
strategic presentation.
rigorously
flighting strategy, etc.
Focuses on a quality product, adhering to Crossmedia’s high standards
segments.
Personal efforts generate satisfaction – clients, team, company
Salary range $63k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.
This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the
flexibility to work from home.
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the
diversity and physical, emotional, and professional well-being of our people, including:
membership or professional development)
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into
agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our
executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented
groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and
support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that
does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual
orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local
law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or
to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job
description in no way states or implies that these are the only duties to which will be required in this position. Employees will
be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with
laws in the US and UK ).
Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with
disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)
The physical demands described here are representative of those that must be met by an employee to successfully perform the
time.
printer.
these situations.
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like
to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).
WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are hiring a Director to join our Planning and Business Leadership team in a full time temporary role through September (benefits eligible). As a champion of media planning and strategy, the Director, Media, is responsible for delivering a level of innovation and excellence in work. This requires an in-depth understanding of communications and media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis. You have 6+ years of experience in an integrated cross-channel media planning role. You are passionate about consumer behavior, digital media, technology, and data. You have strong POVs, engaging in industry and agency thought leadership. ' This role is hybrid, and requires working onsite at our New York office, with flexibility to work from home * You can toggle between the strategic and executional sides, because knowing the technical allows you to craft a stronger strategy. * You are comfortable explaining media theories and technology to clients, partners, and internal teams. You take away the smoke and mirrors and are a teacher and mentor to your team. * You enjoy building relationships with clients, as well as new business prospects and partner agencies. * You have an entrepreneurial streak and are excited about building the agency with new tools, ideas, and opportunities. * You are looking for a place to learn, push and build something special, and want to do it in a collaborative environment. You should be comfortable in a casual environment where the structure is loose, and the only limitations are your own. REQUIREMENTS * 6 + years of experience in media planning. * Vertical experience in financial, banking, wealth management or related is highly desirable. * Providing strategic leadership based on an in-depth knowledge of each clients’ business * Advance media product delivered to clients, fueled by a holistic understanding of advertising and media. * Liaison between partner agencies, media partners, in-house client strategy/creative team * A thorough understanding of the media landscape and how it’s evolving * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations * Strong listening skills: believes good thinking can come from anyone and any place. * Participation in new business * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100k - $145. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant. Ideal is a NY based candidate. This role is benefits eligible. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role). * Open/Flexible PTO with US & UK specific policies * Sponsored healthcare options and agency-wide physical & mental health support * 401k with company match (USA), and generous Pension (UK) * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 2979 - Account Planner, Comms Planning - UK Role Summary and Impact EssenceMediacom: EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. This is a fantastic opportunity to join the team as an Account Planner. This is an extremely autonomous role giving you the chance to enhance your expertise as a media planner, working across a range of award-winning brands. You'll have the chance to input heavily into the strategic planning and delivery of multiple multichannel campaigns and will be given a range of planning responsibilities that will help you grow into an excellent, well-rounded planner. Aside from this, you'll be part of an extremely strong team who always strive to deliver best-in-class planning work, pushing industry boundaries whilst maximising returns for our clients’ businesses so this is an excellent team to learn and develop in if you are looking to take the next step in your career. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: * Be Extraordinary by Leading Collectively to Inspire transformational Creativity. * Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. * Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. * Excellent attention to detail * Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements * Interest in developing media strategy skills as well as experience implementational media delivery * Problem solving skills and a desire to find a “better way” * Excellent written and verbal communication skills * The ability to multi-task, prioritise and manage expectations * Honesty and integrity * Calm under pressure and able to juggle multiple projects * You will be enthusiastic, helpful and collaborative, and be seeking an environment where you can learn, develop, and actively contribute to the evolution of a key agency account * Ideally you would have been working for at least two years a similar role at another agency Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy [https://www.wppmedia.com/pages/privacy-policy]) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Brief Description As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts). Description Mindshare I Senior Digital Media Planner Digital Tokyo, Japan Description Position at Mindshare As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts). Reporting of the role This role reports to the Media Planning Directo . 3 best things about the job: * Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on). * Young and Dynamic Team– as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual. * Support– Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams – Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics). Measures of Success In three months– you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs. In six months– you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform. In twelve months - you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution. Responsibilities of the role: * Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients) * Manage and engage with client counterparts and internal account teams for key account assignments * Negotiate with media publishers * Identify and propose innovative digital media solutions to clients * Do campaign implementation (collaboration with ad operations team), optimization and reporting * Participate in new business pitches, etc. * Provide assistance to Media Planning Director for business development of key agency accounts Qualifications: * Experience in a digital media function * Experience in advertising, public relations/communications, marketing or any similar field * Strong English verbal and written communication skills as advantage * MS Office Skills (Excel and PowerPoint) * Strong analytical and numerical skills * Client servicing skills * Has a good grasp of the Japanese digital media landscape; capable of using media tools * Strong project management skills – ability to manage multiple projects and accounts * Can work with minimal supervision * Energetic team player, and ability to work under pressure * Experience in performance and programmatic media planning would be an advantage * Fluency in Japanese as a priority and English as strong advantage About Mindshare We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year. Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare. About Japan Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be. WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.