Marketing Development Representative

The Position: Reporting to the Director of Marketing, The Business Development Representative (SMB) is responsible for generating qualified sales opportunities for F12's Small and Medium Business market segment. Working closely with Marketing and Sales, this role focuses on engaging prospective customers, nurturing targeted accounts, qualifying inbound and outbound leads, and booking meetings for Business Innovation Managers (BIMs).  This is a highly metrics-driven inside sales position focused on creating Sales Qualified Leads (SQLs), generating appointments, and building meaningful relationships with prospective customers. Success in this role comes from consistency, curiosity, strong communication skills, and a disciplined approach to prospecting and lead qualification. The ideal candidate is energized by connecting with business leaders, uncovering business challenges, and creating opportunities that help organizations improve productivity, security, and operational performance through technology.    Responsibilities:    Lead Generation & Prospecting  * Generate qualified opportunities through outbound prospecting activities including phone, email, social media, and marketing-driven campaigns.  * Nurture and build relationships with target accounts identified through F12 marketing initiatives.  * Conduct outreach to prospective customers to identify business needs, challenges, and potential opportunities.  * Qualify inbound and outbound leads against established criteria and sales processes.  * Research organizations, industries, and stakeholders to personalize outreach and improve engagement effectiveness.  * Serve as a first point of contact for prospective clients engaging with F12 through phone, web, email, and marketing channels.    Sales Development  * Schedule and coordinate meetings, discovery calls, demonstrations, and presentations for Business Innovation Managers.  * Build and maintain a pipeline of qualified opportunities aligned with sales targets and growth objectives.  * Effectively communicate F12's value proposition and business outcomes without advancing into solution design or proposal development.  * Develop trusted relationships with prospective customers and key decision-makers within SMB organizations.  * Consistently meet or exceed activity, appointment-setting, and SQL generation objectives.    Marketing Collaboration  * Partner closely with Marketing to execute lead generation campaigns and account-based marketing initiatives.  * Provide feedback on campaign effectiveness, market trends, and prospect engagement.  * Support event follow-up activities and marketing-generated lead nurture programs.    CRM & Pipeline Management  * Maintain complete and accurate records of prospect interactions and activities within CRM systems.  * Ensure timely documentation of lead status, engagement history, and opportunity progression.  * Track personal performance metrics and contribute to sales development reporting.    Market Awareness  * Stay informed on industry trends, emerging technologies, market conditions, and competitive offerings.  * Continuously develop knowledge of F12 services, cybersecurity solutions, cloud offerings, and managed IT services.  * Identify new opportunities and market insights that contribute to business growth.    What This Role Is Not  This role is intentionally focused on business development and opportunity creation.  * No quote generation.  * No order processing.  * No technical solution design.  * No customer issue resolution.  * No travel requirements.  * No face-to-face sales expectations.  This allows you to focus on what you do best: building relationships, generating opportunities, and creating conversations between prospective customers and F12's sales team.    Requirements:    * Previous experience as a Business Development Representative, Sales Development Representative, Inside Sales Representative, or similar role.   * Technology, managed services, SaaS, cybersecurity, telecommunications, or related B2B sales experience is considered an asset.   * Strong verbal and written communication skills.   * Exceptional interpersonal and relationship-building abilities.   * Comfortable conducting a high volume of phone-based prospecting activities.   * Experience using CRM and sales engagement platforms such as HubSpot, Salesforce, Salesloft, Outreach, or similar tools.   * Understanding of account-based marketing principles and lead nurturing strategies.   * Experience using LinkedIn and other professional networking platforms for prospect engagement.   * Strong organizational and time management capabilities.   * Ability to prioritize effectively in a fast-paced environment.   * Self-starter with strong personal accountability and a results-oriented mindset.   * Interest in business technology and helping organizations solve operational challenges through IT solutions.

ABOUT HIGHTOUCH Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works. Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible. Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart. At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you. ABOUT THE ROLE  Hightouch is looking for a Sales Development Representative to join our rapidly growing team. In this role, you will be responsible for generating top of the funnel leads in addition to building foundational processes and strategies to the commercial sales team. You will be outbounding to engineers, marketers, and operation teams so we are looking for someone who is highly intelligent and also has the ability to connect with multiple audiences. WHAT YOU’LL DO  * Outreach directly into prospective agents that fit our ideal persona via cold-calls, text, emails, integrated marketing campaigns, LinkedIn campaigns and other methods * You work with the growth team to  research and craft personalized outreach to target accounts * Find creative methods, channels, and strategies to help guide prospects to our free trial * As part of our growing SDR team, help define and improve sales processes, strategies, tactics, and more * You will be tasked with a goal and expected to execute against it on a monthly basis * You will live in slack and monitor for new signups, engaging them directly in order to schedule meetings with them. Those meetings will be scheduled for with the sales org and the customer WHAT WE'RE LOOKING FOR * Bachelor's degree * Be a Self-starter, ability to self-motivate in a high-growth start-up * Effective communication skills, both written and verbal * Prior experience engaging customers and prospects * Interest in tech and more specifically data * Ability to multitask, organize, and prioritize work Even if your experience does not line up perfectly, we are still excited to have you apply. The best hires do not always check off every box of a job description. Compensation Details On-Target Earnings: $100,000 annually Base Salary: $70,000 annually We also offer meaningful equity compensation in the form of ISO options and offer early exercise and a 10-year post-termination exercise window. E-Verify Statement Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants. E-Verify Notice [https://www.rhoworld.com/wp-content/uploads/E-Verify_Participation_Poster-1.pdf]E-Verify Notice (Spanish) [https://www.rhoworld.com/wp-content/uploads/E-Verify_Participation_Poster_ES-1.pdf]Right to Work Notice [https://www.rhoworld.com/wp-content/uploads/ier_poster_final.pdf]Right to Work Notice (Spanish) [https://www.rhoworld.com/wp-content/uploads/spanish_ier_poster_final.pdf]