Senior Manager, Creative Strategy

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point. The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine. Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company. The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans. The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both. This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos. The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week. Salary Range: $200,000–$230,000 + equity Location: HQ (New York, NY) — Hybrid   Key Responsibilities: Integrated Marketing & Customer Growth * Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments. * Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes. * Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team. * Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome. Retail & Studio Marketing * Drive studio traffic, appointment conversion, and customer return across the Studs footprint. * Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance. * Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution. Lifecycle, Retention & E-commerce * Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy. * Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth. * Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising. Team, Brand & Creative Stewardship * Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines. * Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting. * Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience. * Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability. Marketing Operations & Performance * Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals. * Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves. * Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence.   Tools We Use: We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus. * CRM and Email/SMS: Klaviyo. * E-commerce: Shopify. * Paid Media: Meta Ads Manager, Google Ads. * Analytics: Google Analytics, Looker. * Creative and Workflow: Figma, Notion, Asana. * CX and Engagement: Zendesk, Loop Returns, Yext, Delighted.   Requirements: * 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments. * 3+ years of people leadership experience, including direct management of senior-level reports. * Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine. * Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising. * Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business. * Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth. * Experience managing creative development across in-house teams and external agency partners. * Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes. * Based in New York and able to work from the HQ office on a hybrid schedule.   Benefits & Perks * Flexible Work Environment (3 days in office, 2 days work from home) * Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits) * Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP) * Voluntary Life Insurance * Health and Commuter Tax-Advantaged Accounts * Stock Options in connection with the Company’s Equity Incentive Plan * 401(k) Retirement Savings Plan * Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave * Paid Sabbatical After 4 Years of Service * Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!) * Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more! Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this [https://docs.google.com/forms/d/e/1FAIpQLSc4TM7pS2OLfAmpw22bvcNz2rmOs-G3BokDBO6ZYIQA3P4_ww/viewform]form. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.  Click here for the Studs Privacy Notice for California Applicants. [https://studs.com/pages/studs-privacy-notice-for-california-employees-and-applicants]

Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.   Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.    We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.   Your impact on our mission We are looking for a highly motivated and analytical Senior Manager, FP&A to support Zocdoc’s R&D and operations teams. In this role, you will use financial and operational insights to guide investment, headcount, and performance decisions. You will partner closely with functional leadership to support strategic planning, resource allocation, and operating efficiency. This role offers an exciting opportunity to shape decision-making in key parts of the business and play a pivotal role in driving financial performance and long-term success.   You’ll enjoy this role if you are… * A strategic thinker with deep analytical capabilities who turns data into better business decisions * A strong business partner who builds trusted relationships and helps stakeholders navigate tradeoffs * A people leader who enjoys coaching and developing others while raising the quality of team output * Highly organized, with the ability to manage multiple priorities and planning cycles at once * Comfortable navigating ambiguity, making decisions without a preexisting roadmap, and helping partners focus on what matters most * A clear communicator who can distill complex concepts into actionable recommendations for different audiences   Your day to day is… * Lead FP&A business partnership across R&D and Operations, supporting budgets, forecasts, hiring plans, and investment decisions * Partner closely with functional leaders to understand business drivers, evaluate tradeoffs, and guide resource allocation and prioritization decisions * Own the planning and forecasting rhythm for supported functions, including timelines, assumptions, stakeholder inputs, and deliverables * Lead, coach, and develop team members, setting clear priorities and raising the bar on analytical quality, stakeholder partnership, and execution * Monitor performance against forecasts and targets, proactively identify risks and opportunities, challenge assumptions where needed, and recommend actions to improve outcomes * Translate complex financial and operational questions into clear analyses, insights, and recommendations for Finance and non-Finance audiences * Support strategic planning processes, helping partners evaluate investments, prioritize initiatives, and align decisions with company goals * Improve planning processes, team workflows, and reporting approaches to increase consistency, efficiency, and decision usefulness * Translating departmental and Finance priorities into clear team plans; managing competing demands by setting expectations, monitoring progress, and addressing risks early. * Leading ad-hoc analyses to support strategic initiatives and leadership priorities, directing the work of individual contributors and ensuring quality and rigor.   You’ll be successful in this role if you have… * 8+ years of total experience in a financial analytical role such as strategic finance, FP&A, corporate finance, investment banking, private equity, or accounting * 5+ years of experience in FP&A or a comparable finance role in a fast-paced environment * 3+ years managing people, including responsibility for developing individual contributors, setting expectations, and owning outcomes delivered through a team. * Strong business partnership experience with senior functional leaders, ideally in R&D or Operations * Expertise in financial modeling and reporting with advanced Excel proficiency. * Strategic mindset with strong problem solving and consistent delivery. * Experience with FP&A systems and tools such as Planful or similar platforms is a plus * Excellent communication and presentation skills * Strong influencing and collaboration skills, with the ability to work effectively across functions and levels of the organization * Relevant industry exposure in technology, healthcare, and/or consumer marketplaces is a plus.   Benefits * Flexible, hybrid work environment at our convenient Soho location * Unlimited Vacation * 100% paid employee health benefit options (including medical, dental, and vision) * Commuter Benefits * 401(k) with employer funded match * Corporate wellness program with Wellhub * Sabbatical leave (for employees with 5+ years of service) * Competitive paid parental leave and fertility/family planning reimbursement * Cell phone reimbursement * Catered lunch everyday along with beverages and snacks * Employee Resource Groups and ZocClubs to promote shared community and belonging   Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $150,000—$200,000 USD About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values [https://www.zocdoc.com/about/careers-list/]. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.  Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice [https://zocdocstatic.wpengine.com/wp-content/uploads/2023/02/ZocDoc-Applicant-CPRA-Notice-Final-2-28-23-.pdf]