Executive Assistant (Insurance Tech)

Job Title: Senior Manager, Creative Strategy Location: New York, NY or Remote Start Date: ASAP   Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators.  We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. Learn more: https://www.whalar.com/ [https://www.whalar.com/] ABOUT THE ROLE: The Senior Manager, Creative Strategy, will develop insight driven strategies that connect culture, consumers, creators, and creative execution to deliver impactful social first work for clients. This role will translate cultural trends, audience insights, and campaign objectives into clear strategic direction, while partnering closely with Creative, Client Services, and cross functional teams to inspire breakthrough ideas and drive meaningful client impact. The ideal candidate is a curious, culturally fluent strategist who understands the creator landscape and knows how to turn observations into compelling insights and creative opportunities. HERE’S WHAT YOU’LL DO DAY-TO-DAY: Strategic Foundation * Develop internal and client-facing POVs and strategic foundations for project-specific and AOR clients. * Proactively deliver insight-driven strategic thinking that uncovers opportunities, challenges, assumptions, and inspires teams and clients. * Foster cross-functional collaboration between Creative and Creative Strategy, seamlessly bridging strategic thinking with creative execution. * Translate cultural, consumer, and platform insights into actionable strategic recommendations. Campaign Development & Management * Translate client briefs into clear strategic objectives, identifying key opportunities, priorities, and success metrics. * Lead productive brainstorms and ideation sessions internally and externally. * Partner with Client Services counterparts to develop cohesive campaign narratives. * Ensure creative output aligns with strategic goals, audience insights, and campaign objectives. Cultural Trend Analysis & Insight Development * Monitor social trends, insights, and online behaviors to strategically inform creative ideation for timely, relevant, and social-first executions. * Monitor and analyze cultural trends on an ongoing basis to shape strategies that resonate with brands & target communities. * Lead cultural and community audits that fuel brainstorming sessions, campaign development, and audience understanding. Creator Brief & Content Review * Partner with Client Services counterparts to review and refine creator briefs. * Partner with Client Services counterparts to review and refine creator content. * Ensure creator deliverables reflect platform best practices, build upon past learnings, and are optimized against campaign objectives. * Provide strategic and creative feedback to strengthen content performance and brand alignment. Performance & Industry Analysis * Leverage measured campaign outcomes to refine and evolve future strategies and ideas. * Stay ahead of emerging social trends, creators, and platforms, incorporating insights into strategic thought leadership and client work. Client Collaboration & Growth * Provide strategic and creative guidance to key clients across accounts, strengthening relationships and building trust in partnership with Client Services. * Collaborate cross-functionally with paid media, measurement, and Client Services teams to deliver integrated client solutions and seamless execution. * Contribute to agency growth through proactive thinking, innovative ideas, and strategic leadership. HERE’S WHAT WE’RE LOOKING FOR: * 4+ years of experience developing and executing social strategies within an agency setting, with a strong understanding of social platforms, culture, and audience behavior. * Relentless Curiosity: Remain in constant pursuit of “the why” — embody the willingness to dig deep. We live inside the zeitgeist, not just observe it. We get below the surface of our data, audiences, and communities to unlock the central heartbeat of where Strategy and Creative connect. * Translating Observations Into Insights: Ability to take hard facts, stats, trends, and observations, and turn them into truths that reveal underlying tensions and motivations that will resonate with our audiences.  * Creative Writing: Copy should be concise, precise, and simple… where simple doesn’t mean easy. It means being clear. Every word must earn its place on the page. Our words should fuel a feeling – we want to spark, provoke, and excite something in the reader.    * Creator Intelligence: Deep understanding of what makes creator partnerships feel authentic, credible, and culturally relevant, ensuring creators remain at the heart of every story we tell. * The “Creative” In Strategy: Develop insight-driven strategies that inspire bold creative thinking, providing clear strategic direction while creating space for breakthrough ideas. The salary range for this role is $75,000 - $80,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals. OUR VALUES: At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.  THE PERKS: Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs. * Medical, Dental, Vision * 25 days of PTO + Sick days + Winter break * Monthly phone/internet reimbursement * Professional development stipend * New joiner's Home office allowance  * Up to 16 weeks of paid parental leave * Volunteer days * Identity theft protection & Legal assistance * Company Paid Life & Disability Insurance * Voluntary Life Insurance Policy * Voluntary Hospital and Critical Illness Insurance * Voluntary Pet insurance * Employee Resource Groups Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point. The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine. Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company. The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans. The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both. This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos. The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week. Salary Range: $200,000–$230,000 + equity Location: HQ (New York, NY) — Hybrid   Key Responsibilities: Integrated Marketing & Customer Growth * Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments. * Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes. * Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team. * Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome. Retail & Studio Marketing * Drive studio traffic, appointment conversion, and customer return across the Studs footprint. * Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance. * Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution. Lifecycle, Retention & E-commerce * Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy. * Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth. * Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising. Team, Brand & Creative Stewardship * Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines. * Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting. * Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience. * Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability. Marketing Operations & Performance * Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals. * Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves. * Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence.   Tools We Use: We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus. * CRM and Email/SMS: Klaviyo. * E-commerce: Shopify. * Paid Media: Meta Ads Manager, Google Ads. * Analytics: Google Analytics, Looker. * Creative and Workflow: Figma, Notion, Asana. * CX and Engagement: Zendesk, Loop Returns, Yext, Delighted.   Requirements: * 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments. * 3+ years of people leadership experience, including direct management of senior-level reports. * Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine. * Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising. * Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business. * Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth. * Experience managing creative development across in-house teams and external agency partners. * Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes. * Based in New York and able to work from the HQ office on a hybrid schedule.   Benefits & Perks * Flexible Work Environment (3 days in office, 2 days work from home) * Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits) * Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP) * Voluntary Life Insurance * Health and Commuter Tax-Advantaged Accounts * Stock Options in connection with the Company’s Equity Incentive Plan * 401(k) Retirement Savings Plan * Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave * Paid Sabbatical After 4 Years of Service * Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!) * Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more! Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this [https://docs.google.com/forms/d/e/1FAIpQLSc4TM7pS2OLfAmpw22bvcNz2rmOs-G3BokDBO6ZYIQA3P4_ww/viewform]form. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.  Click here for the Studs Privacy Notice for California Applicants. [https://studs.com/pages/studs-privacy-notice-for-california-employees-and-applicants]