Job description
The Branding, Marketing, and Communications Executive will be responsible for the positioning, brand,
and awareness raising of the work and impact of the AquaBioTech Group internationally. The post
holder will need to develop a communications strategy in line with AquaBioTech Group's international
business plan, identifying key stakeholders, communication platforms, and/or channels with whom to
engage to maximise our commercial business opportunities globally. This will include managing the
yearly events calendar and budgets, liaising with external event coordinators, and devising appropriate
news stories and content that align with key themes and issues faced by the sector. The post holder will
be responsible for the overall use of the brand by stakeholders and third parties and will create and
manage processes to ensure correct usage. They will have overall responsibility for all our social media
channels, ensuring that engagement is strong and relevant.
Overview of associated tasks
This is a critical position within AquaBioTech Group, and the post holder is required to demonstrate a
strong background in marketing and communications, digital marketing and design, as well as brand
awareness within the aquaculture sector. They will have a diverse portfolio, some aspects of which are
described below:
Key Accountabilities
. Create and implement an external communications strategy working across the organisation to
develop creative news/content/media opportunities in line with AquaBioTech Group's overall
strategy and yearly plans.
. Create and manage AquaBioTech Group's annual marketing budgets, liaising with relevant teams
and sourcing external funding support where necessary.
. Support HR and the senior leadership team to develop effective recruitment campaigns to allow the
company to capitalise on new business opportunities.
. Be responsible for the brand guidelines and style guide and oversee the development of branded
templates for use by stakeholders. Ensure there are processes in place to enforce correct usage.
. Create and maintain news content for AquaBioTech Group's website, as well as oversee the social
media channels - LinkedIn and Facebook and create a growth and engagement strategy to work on
these channels.
. Build and maintain links with relevant press and other media and opinion formers to build
awareness of our areas of expertise and facilitate media coverage of our priorities and activities to
our key external audiences.
. Work with the Business Development Director and Senior Leadership team as and when required to
create content and annual review documentation for board review.
. Manage and coordinate the logistics of all AquaBioTech-related events, collaborating with the
design team and administration team to ensure staff have the required collateral when attending
external events and internal events are managed effectively.
. Manage the Content Creator & Graphics Designer and support the wider Business Development
team.
. Ensure the delivery of AquaBioTech Group's project-specific dissemination activities, such as
grant-funded projects (research and development).
. Draft project-specific communications tasks for future project proposals.
. Seek and apply external funding for Branding, Marketing & Communications activities.
Internal Communications
. Create and implement an internal communications strategy.
. Support the development and maintenance of an intranet, creating engaging and supportive
content for employees.
. Work with internal stakeholders to ensure we maximise the PR potential of our commercial
ventures.
Requirements
Qualifications and Knowledge
. Educated to degree level or equivalent in Marketing, Communications, and/or Digital.
. At least three years in a branding, marketing, and/or communications role managing content
creation for use across a range of communications channels.
. Experience in writing interesting and accurate articles from technical information.
. Experience in planning and developing profile-raising media campaigns.
. Brand management, both in design and messaging.
. A good understanding of how to shape news stories and ensure messaging is well-positioned.
. A good understanding of communication and content channels and how to use them effectively,
particularly social media.
Desirable
. Understanding of environmental or blue economy sectors (aquaculture, marine environment)
. Previous experience with private sector, B2B and B2G organisations
. Previous experience with European-funded projects, public tenders, etc.
Vacancy additional information
. Membership of a Professional body, such as the Chartered Institute of Marketing, would be
beneficial.
Skills
. Create and implement an internal communications strategy.
. Support the development and maintenance of an intranet, creating engaging and supportive
content for employees.
. Work with internal stakeholders to ensure we maximise the PR potential of our commercial
ventures.
Behaviours
. Self-starting, pro-active, and curious.
. Resilient, flexible, and open minded.
. Strong ethos for teamwork, but with the ability to lead alone.
Additional Requirements
The selected candidate will have to speak and write English fluently and be in possession of a clean
EU/EEA/UK passport OR be a third-country national (TCN) presently residing in the EU. Knowledge of
any other languages would be considered an asset, although not essential. The selected candidate must
have a clear passport with no travel restrictions, no legal convictions held at any time, and be in
possession of a clean driving licence.
Financial Package
The successful candidate will be offered a long-term, fixed-term contract with the company that can be
extended. The starting package offered for this position will be structured largely upon the chosen
candidate, reflecting the experience the candidate brings to the company, but also in line with the cost
of living in Malta, and could include an accommodation package, if required.
How will the interviews be held
Interviews will be held online or in person.
To apply
CVs and a covering email are to be sent by email to eures.recruitment.jobsplus@gov.mt and should be
written in English. Please quote the vacancy name and number (Ref no: 449162) in your email.