CRM Automation Analyst

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.    In this pivotal role, you will own the CRM strategy for LeasingMarkt, working closely with the AutoScout24 CRM Lead to define the strategy, roadmap and accelerate customer engagement across Email, App Push, and WhatsApp. You will partner with Product and Engineering teams to deliver impactful CRM initiatives, optimize the customer lifecycle, and use data to continuously improve performance.  A key priority for this role will be leading LeasingMarkt's migration from Salesforce Marketing Cloud to Iterable, laying the foundations for a scalable, modern CRM ecosystem that unlocks new opportunities for personalization, automation, and AI-powered customer engagement.  What you'll do  * Own the CRM roadmap: Define and execute the CRM strategy for LeasingMarkt, aligning CRM initiatives with business objectives and customer lifecycle priorities.   * Own and optimize CRM engagement: Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and App Push. Continuously improve engagement, conversion, and retention by optimizing campaigns, customer journeys, and lifecycle communications.   * Drive personalization and lifecycle marketing: Develop audience growth strategies, build meaningful customer segments, and design personalized lifecycle journeys (e.g. onboarding, lead nurturing, re-engagement, and retention) to increase customer engagement and conversion.   * Lead the Salesforce Marketing Cloud → Iterable migration: Own the migration from planning through implementation, journey design, QA, testing, launch, and post-migration optimization, while ensuring business continuity.   * Drive CRM innovation: Identify and champion new opportunities in automation, AI, and personalization to continuously enhance the customer experience and scale CRM performance.  * Measure and improve performance: Monitor CRM health through dashboards and KPIs, analyze campaign performance, run A/B tests, and translate insights into actionable improvements.   * Collaborate across teams: Partner closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to deliver CRM initiatives and continuously improve the customer experience.    What you bring  * You bring at least 5 years of hands-on experience in CRM / Lifecycle Marketing, ideally in multi-channel environments.  * Experience with CRM / marketing automation platforms (e.g. Salesforce Marketing Cloud, Iterable, Braze); migration experience is a plus.  * You are comfortable operating with a high degree of independence. You will be the dedicated CRM manager for the LeasingMarkt brand—working from a different location than the central CRM team (based in Berlin)—and can confidently shape strategy, execute campaigns, and drive results end-to-end.  * You can switch easily between strategic thinking and hands-on execution. You enjoy designing long-term CRM strategies just as much as creating and shipping day-to-day campaigns.  * You have strong campaign execution skills to take campaigns from idea to send.  * Comfortable with data and dashboards to measure impact and prioritize improvements.  * Structured, proactive working style and confidence working with multiple stakeholders.  * You are fluent in English (our working language). German proficiency is a plus.    A culture of growth   With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.   For a career where you can drive our business and shape your future, apply now.  https://www.leasingmarkt.de/karriere

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. ARE YOU READY TO SHAPE THE FUTURE OF CUSTOMER EXPERIENCE? We are attending today’s career fair to meet the thinkers, creators, builders, and innovators of tomorrow. If you don’t see a specific open role that fits your background today, but you are excited about what we do, this is your chance to connect with us for future opportunities! By applying to this talent pool, you are raising your hand to say, "I want to be part of the VML MAP journey." Our recruitment team regularly reviews this pool when new roles open up. WHO ARE VML MAP? A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation, and CRM. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1,000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. WHO ARE WE LOOKING FOR? We look for talent across a wide variety of fields. We want to hear from you if your passion lies in: * Technology & Development: Frontend/Backend Developers, Adobe/Salesforce/Braze Specialists. * Data & Analytics: Data Scientists, Data Analysts, data strategists. * Strategy & Consulting: CRM Strategists, Account Managers, and Client Partners. * Operations & Project Management: Project Managers, Scrum Masters, Campaign Managers, and Operations Specialists. * Creative & Copywriting: Designers, Copywriters, and Creative Directors who understand how to design for the customer journey.   HOW TO APPLY: 1. Click "Apply Now" and upload your CV/Resume (and portfolio/LinkedIn profile if relevant). 2. We will keep your profile in our talent community and reach out as soon as a matching opportunity arises!   A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.    About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.