Performance Creative

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement. WHAT YOU WILL DO 1. OWN CREATIVE STRATEGY FOR A USER SEGMENT * Develop and evolve the creative vision and content strategy for Perimenopause Mode * Translate user needs, behaviours, and emotional drivers into content directions * Ensure content supports key product goals: clarity, validation, and action 2. TURN PRODUCT EXPERIENCE INTO CONTENT * Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities * Collaborate with Product Managers to embed data, insights, and functionality into content 3. LEAD CONTENT IDEATION AND PRODUCTION * Partner with content creators to: * Develop creative briefs * Write or co-create scripts for video and motion content * Own the end-to-end production process (internal and external teams) * Ensure high quality, consistency, and alignment with brand and product 4. BUILD PERSONALISED CONTENT SYSTEMS * Work with engineers and product teams to: * Define content logic and relevance algorithms * Structure content for personalisation at scale * Plan and deliver content batches aligned with user segments, needs, and lifecycle moments 5. DRIVE EXPERIMENTATION AND OPTIMISATION * Use performance data to refine creative strategy and content direction * Continuously iterate based on user feedback and engagement signals WHO YOU WILL WORK WITH * Product Managers – align content with product logic and UX * Content Creators & Designers – co-create and produce content * Growth / UA teams – test and scale high-performing content * Engineers – enable personalisation and content delivery systems * Legal, Medical & Science teams – ensure accuracy and credibility WHAT WE’RE LOOKING FOR MUST-HAVES * End-to-end practical production: camera operation, lighting setup, studio sourcing, props, talent management * Experience executing from a pre-written script or storyboard — takes direction well, doesn’t need to generate the creative vision themselves * Comfortable operating with minimal crew (solo or 1–2 person setup) * In-app or in-house video background (not agency, not large studio) * Organised and process-driven — can manage shoot logistics independently * Comfortable with sensitive topics (health, wellness, body-related content) EXPERIENCE * 4+ years in production, content strategy, digital or social media * Proven track record of producing video / motion / digital content at scale SKILLS * Strong creative thinking + storytelling (especially in engaging video formats) * Ability to translate user insights into content strategy * Experience writing briefs and scripts * Understanding of content personalisation and user segmentation * Comfortable working with data and performance metrics MINDSET * Deep empathy for users and the ability to think from their perspective * Product mindset: sees content as part of the user experience, not just marketing * Hands-on, proactive, and comfortable in a fast-moving environment * Strong collaborator across product, tech, and creative teams NICE TO HAVE * Experience in health, wellness, or femtech * Experience with algorithm-driven or personalised content systems * Familiarity with UA / performance creatives and testing frameworks #LI-Hybrid How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Please note: This is a six-month contract  Location: London, UK (Hybrid Position, in office 2 days per week) With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.  Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. ABOUT THE JOB OpenTable's Diner Marketing team is looking for a Manager, Digital Marketing to join us on a 6-month contract basis. In this role, you will own and drive paid social performance across Meta and TikTok — managing campaigns end-to-end, building and iterating on performance creative, and using data to optimize toward measurable business outcomes. This is a fully independent, high-impact role designed for a seasoned paid social operator who can plug in quickly and deliver results without a lengthy ramp period. You'll sit within our growth marketing function, working closely with creative, analytics, and channel teams to continuously test, learn, and scale what works. RESPONSIBILITIES * Own paid social campaign strategy and execution across Meta (Facebook/Instagram) and TikTok, managing full campaign lifecycles from initial brief through optimization, budget pacing, and performance reporting. * Lead a rigorous creative testing program — developing hypotheses, briefing assets to in-house designers, launching structured A/B and multivariate tests, and synthesizing learnings to inform future creative iterations. * Partner with in-house designers and creative teams to develop high-performing ad creative tailored to each platform's best practices, audience behaviors, and evolving ad formats. * Analyze campaign performance on a regular cadence, translating data into clear, actionable optimizations and confident recommendations for budget allocation across channels. * Manage day-to-day paid social budgets with a performance-first mindset, maintaining pacing and efficiency against key metrics including CPA, ROAS, CTR, and CVR. * Collaborate cross-functionally with Analytics, Brand, and Growth teams to ensure paid social strategy is aligned with broader diner acquisition and retention goals. * Monitor platform updates, algorithm changes, and emerging ad formats across Meta and TikTok to continuously bring fresh, informed thinking to the channel. MINIMUM QUALIFICATIONS * 4+ years of hands-on digital ads experience with deep, proven expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager. * Demonstrated track record of owning creative testing frameworks and driving measurable performance improvements through structured experimentation. * Fluency in performance marketing metrics (CPA, ROAS, CTR, CVR) with the ability to use data to make fast, confident optimization decisions. * Experience independently managing significant paid social budgets with a rigorous approach to efficiency, pacing, and forecasting. * Strong written and verbal communication skills — able to clearly articulate performance narratives and creative hypotheses to cross-functional partners and leadership. PREFERRED QUALIFICATIONS * Experience in working with Meta product catalog feeds. * Experience in consumer or diner marketing, e-commerce, or a two-sided marketplace environment. * Familiarity with incrementality measurement methodologies (e.g., geo-based lift tests, holdout studies) and third-party measurement tools. * Comfortable operating in a fast-paced, lean team environment where you own your roadmap and manage your own priorities. BENEFITS AND PERKS * Work from (almost) anywhere for up to 20 days per year * Focus on mental health and well-being: * Company-paid therapy sessions through SpringHealth * Company-paid subscription to Headspace * Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) * Paid parental leave * 5 weeks paid vacation * Time off for your birthday * Paid volunteer time * Focus on your career growth: * Development Dollars * Leadership development * Access to thousands of on-demand e-learnings * Travel Discounts * Employee Resource Groups * Private health & dental insurance * Income protection and life assurance * Employee Assistance Program - including 24/7 GP & free legal advice * Pension plan contributions * Discounted gym membership * Bike2Work * Season ticket loan * Social events & Thursday happy hours * Free lunch 2 days per week Work Environment & Flexibility At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations. Inclusion We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves. If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations. #LI-Hybrid #LI-BR1