Head of Analytics - Commercial

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   HE OPPORTUNITY  We are seeking an experienced, visionary, and transformative SVP, Product to lead the critical capability area of Marketing Performance within the WPP Open platform. This is a truly unique opportunity to define the future of how WPP measures and attributes marketing effectiveness across our vast and diverse agency and client ecosystem.  Leveraging WPP's pioneering agentic marketing platform, you will lead the development of best-in-class solutions that turn live signals into predictive intelligence, empower our agencies and clients to drive superior outcomes, and solidify WPP Open's competitive edge. Your mandate will extend beyond traditional paid media measurement, encompassing a holistic view of performance across the entire Paid, Earned, Shared, and Owned media spectrum.  This role demands a leader who can not only set a compelling product vision, but also inspire and lead a multi-disciplinary team, ensuring robust commercial accountability and sustainable growth. You will directly contribute to achieving key WPP Open priorities, including driving profitability, maximizing strategic advantage, and delivering an integrated, intelligent experience for our users and clients.  JOB PURPOSE  The SVP, Product for Marketing Performance will be responsible for defining and executing the product vision, strategy, and roadmap for all capabilities related to marketing measurement, attribution and reporting within the WPP Open platform. This includes the development of visualizations and user experiences to democratize and utilize campaign and performance data, and the development of advanced analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and Geo-experimentation.  Including the use of agentic tooling for automated analytics outputs and conversational data analytics.  You will build, inspire, and mentor high-performing, 'full-stack' product teams comprising product managers, engineers, data scientists, UX/UI designers, and enablement specialists. A core part of your mandate will be to foster a culture of agility, innovation, collaboration, and continuous improvement, making decisive progress over perfection in a fast-paced environment.  KEY RESPONSIBLITIES Strategic Product Vision & Leadership: * Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP's overarching business goals, strategic product drivers, and client needs.  * Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage.  * Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement.  * Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI-enabled WPP Open offering, moving from customization to configurability.   Product Leadership & Team Transformation: * Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack' teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous improvement.  * Set clear Objectives and Key Results (OKRs) and performance metrics for the Marketing Performance product area and individual team members, ensuring product KPI metrics track adoption, impact, and performance.  * Cultivate an environment where innovation thrives, talent flourishes, and every team member is empowered to deliver their best work.   Commercial Acumen & Growth: * Own a significant operating and capital expenditure budget for the Marketing Performance product area, making critical decisions within the financial framework.  * In partnership with commercial teams, define and manage the product commercials for your portfolio, including pricing strategy, revenue forecasting, and profitability analysis, ensuring robust commercial accountability and sustainable growth.  * Demonstrate ruthless prioritization to maximize business value and achieve ambitious goals, continually identifying and addressing customer pain points and opportunities.  * Ensure maximized product investment impact by simplifying the product portfolio and rationalizing product priorities effectively.   Cross-functional Collaboration & Stakeholder Management: * Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to ensure unified platform vision and successful development and delivery.  * Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs, gather feedback, and ensure optimal product market fit and adoption.  * Communicate product strategy, roadmap, and progress effectively and influentially to senior leadership, diverse stakeholders, and internal teams, translating complex concepts into clear, compelling presentations.  * Cultivate and manage high-impact relationships with key internal and external partners, driving collaborative initiatives and maximizing mutual value.  Product Development & Execution: * Oversee the entire product lifecycle from discovery and ideation through development, launch, and post-launch iteration, emphasizing agile and iterative development.  * Prioritize features and initiatives based on strategic impact, client value, technical feasibility, and business objectives, with a relentless focus on driving meaningful adoption and impact.  * Ensure timely delivery of high-quality, scalable products and features that meet defined requirements, performance standards, and the architectural principles of WPP Open.  * Define and monitor key performance indicators (KPIs) for product success, continually optimizing based on data and user feedback.   Domain Expertise & Innovation: * Maintain deep expertise in marketing performance measurement, advanced attribution models (MTA, MMM, including various methodologies), media mix optimization, incrementality testing, and experimentation design (e.g., geo-experimentation).  * Lead the application of AI and agentic tooling to enhance marketing performance reporting, diagnostics, automated analytics output (eg; Post Campaign Analyses), and recommendations, evolving towards conversational data analytics.  * Identify and evaluate emerging technologies and trends (in data architecture, analytics, AI) to ensure WPP Open remains at the forefront of marketing performance innovation.  * Serve as the definitive subject matter expert on Reporting & Analytics data and technology, offering invaluable support during client pitches and fostering thought leadership within the organization.    REQUIRED SKILLS & QUALIFICATIONS  Experience:  * 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.  * Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain.  * Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market, driving significant competitive advantage and exponential growth.  * Extensive experience navigating and leading product teams through significant organizational change, mergers, or integrations, transforming disparate teams into a unified, high-performing organization.  * Strong understanding and application of modern agile product development methodologies.  * Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios.  * Proven experience in managing global product rollouts and supporting a large, diverse client base (e.g., 1000+ clients across multiple markets).    Domain Expertise:  * Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared, Owned media channels is measured, coupled with a proven ability to translate this expertise into a compelling product vision and strategic roadmap.  * Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation.  * Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges.  * Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics, particularly in the context of marketing data.    Leadership & Communication:  * Exceptional leadership, team-building, and people management skills, with a passion for mentoring and developing diverse talent.  * Superior verbal and written communication skills, with the ability to articulate complex technical and strategic concepts to diverse audiences (technical, business, executive, client) and build compelling presentations.  * Strong influencing, negotiation, and conflict resolution abilities, capable of building strong relationships and collaborating effectively with internal and external stakeholders.  * Proven ability to navigate and excel within a fast-paced, multi-market, matrixed global organization.    Strategic & Analytical Thinking:  * Exceptional strategic thinking and complex problem-solving abilities, with the capacity to identify ptimal courses of action and articulate a clear, long-term vision.  * Highly analytical and data-driven, with the ability to make informed decisions based on market insights, user data, and business objectives.  * A proactive, independent, and adaptable leader with a strong sense of ownership, thriving within demanding, fast-paced environments.    Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

FRESH FOOD, HAPPY DOGS. We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.  🐾 THE JOB We're looking for a Senior Product Manager to lead the Acquisition Product Team at Butternut Box, the group responsible for bringing new customers into our world and setting them up for a long, happy relationship with us. You'll own the top of the funnel experience, from content and marketing channel integrations through to the sign-up wizard and checkout, driving measurable impact on conversion rate, acquisition quality, and lifetime value (LTV). This is a high-impact, cross-functional role within our Growth Product group, reporting to the Head of Product. You'll shape strategy, prioritise initiatives, and work hands-on with design and engineering to ship meaningful work quickly. Key Responsibilities * Own all digital product work focused on acquisition, including: * Top of funnel content and CMS (Storyblok) experiences * Integrations with marketing channels * The sign-up wizard through to checkout * Plan offering on the way in to maximise LTV * Localisation of the acquisition flow * SEO and GEO * Lead a cross-functional squad (1 designer, 5 engineers) through the full product lifecycle, from discovery to sprint delivery, QA and release, with potential to expand remit over time. * Partner closely with Marketing, Data Science, and other Growth functions to create a cohesive acquisition strategy. * Own outcomes, not just output. Treat every release as a hypothesis to validate, measure post-launch impact, and feed learnings into the next iteration. * Develop and maintain a clear 6 to 12 month roadmap that connects customer needs to business outcomes. * Use data and experimentation (A/B tests, analytics, insight) to identify opportunities and drive improvement in conversion rate and acquisition quality. * Balance short-term experiments with long-term strategic thinking, sequencing work for maximum impact. * Champion a culture of learning, iteration, and accountability within the team. Required Skills & Experience * Proven experience owning acquisition, growth, or top of funnel product areas within a subscription or growth-driven B2C/D2C product. * Strong understanding of funnels, on-site conversion, and marketing. * Strong analytical and commercial acumen, understands CAC, LTV, conversion rate, and how product performance ladders up to P&L impact. * Highly experienced in A/B testing and structured experimentation; this is a core requirement of the role. * Comfortable working directly with design and engineering, writing tickets, and managing delivery. * Confident using (or learning) tools like Statsig, Looker, or equivalent experimentation and analytics platforms. * Exceptional communicator who builds clear, compelling narratives around their product area. Able to communicate complex decisions simply to senior stakeholders, and to create genuine energy and direction within the squad. Communicates with conviction, not just clarity. * Evidence of working effectively in fast-paced, high-ownership environments (scale-ups or entrepreneurial teams). * Evidence of making sharp prioritisation calls, including the harder ones about what not to do, and defending those choices to stakeholders. * Evidence of mentoring or informally leading other PMs and is actively developing that capability. 👀 WHAT WE'RE LOOKING FOR:  * Are customer-obsessed, you instinctively dig into why customers sign up, drop off, or hesitate. * Bring strategic clarity, can connect vision to actionable roadmaps. * Are commercially sharp and data-driven, comfortable making trade-offs between pace and impact. * Thrive in ambiguous, fast-moving environments, unblocking yourself and others quickly. * Have high EQ, communicate with empathy, influence effectively, and build trust across teams. * Are able to challenge stakeholders and push back on priorities you disagree with, as well as knowing how to disagree and commit when the decision is made. * Have a natural bias for action and a desire to make tangible impact. ⏳ THE INTERVIEW PROCESS: 1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely.  2. Introduction call with Line Manager, carried out remotely. (30mins) 3. Live task with two team members, carried out remotely. (60 mins) 4. Behaviours, Leadership and Stakeholder interview, usually carried out in person. (75 mins) We usually expect our interview process to take 3-5 weeks, end to end.  🙌 OUR BENEFITS: * 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years * 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most * £500 personal learning & development budget to sharpen your skills * Share options grant - everyone owns a piece of Butternut's success. * A significant discount on our Fresh food, to keep your own dogs as healthy as our customers * Enhanced parental leave * Flexible core working hours * Cycle to work scheme * Pension with NEST * Private Medical Insurance with Vitality * Private Dental Insurance with Bupa * Paid time off for fertility treatments and pregnancy loss * Paid sabbaticals for squad members with 5 or more years service at Butternut * Discounted gym access through MyGymDiscounts * Lots of office dogs (Ajax, Peggy, Chief, Louis, Hansen, Winnie and many more….) 💡 IMPORTANT THINGS TO NOTE: * We recommend getting your application in as soon as possible. We reserve the right to close the role early.  * Our team thrives on collaboration. We spend 3 days a week in our West London office (Monday, Wednesday, and Thursday) and 2 days working from wherever you’re most productive. Because being together is a big part of our culture, we’re looking for someone within a comfortable commutable distance to London. * We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications.  * For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the UK. ❗️WE BELIEVE IN A SEAT AT THE TABLE FOR EVERYONE.  Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.