Associate Director, Commerce

About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. The Role We are seeking a Senior Director, Social Commerce to lead SharkNinja's rapidly expanding UK Social Commerce business and own the UK TikTok Shop P&L—one of the company's fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK, transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability.  In addition to leading the TikTok Shop business, this role will own SharkNinja's UK TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always-on live programming, creator partnerships, and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.  As the commercial leader for Social Commerce (UK), you will build the strategy, operating model, and organizational capabilities required to support significant growth across creator-led, live shopping, and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high-growth channel into a mature, scalable capability by developing repeatable processes, investing in technology and analytics, and building high-performing teams that can execute at speed.  This role requires an entrepreneurial leader who thrives in ambiguity, can build from first principles, and has a proven track record of scaling ecommerce businesses in fast-paced consumer environments. You will partner closely with executive leaders across Marketing, Digital Commerce, Sales, Finance, Operations, Supply Chain, Product, and International Markets to ensure the UK social commerce business is positioned for long-term success while helping establish global best practices.  Success in this role will be measured not only by revenue growth and profitability, but by building the infrastructure, capabilities, partnerships, and talent required to support the next phase of SharkNinja's ecommerce growth.  Key Responsibilities: * Own the end-to-end P&L for SharkNinja's UK Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.  * Develop and execute the long-term UK Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.  * Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.  * Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.  * Lead SharkNinja's UK TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.  * Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.  * Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.  * Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and TikTok LIVE selling events.  * Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.  * Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first-party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping initiatives.  * Evaluate and implement technologies, automation, and operational improvements that improve efficiency, reduce manual execution, and enable the organization to scale effectively.  * Partner with international markets to establish repeatable playbooks, operating models, and best practices that accelerate social commerce and live commerce adoption globally while adapting to local platform dynamics and consumer behaviours.  * Monitor competitive activity, platform innovation, creator economy trends, live shopping best practices, and emerging technologies to identify new business opportunities and maintain SharkNinja's leadership position within social commerce.  * Serve as the executive voice of Social Commerce, influencing enterprise ecommerce strategy and representing the function with senior leadership, platform partners, agencies, creators, and key external stakeholders.  * Recruit, develop, and retain exceptional talent while fostering a high-performance culture focused on innovation, accountability, agility, and continuous improvement.  * Champion SharkNinja's values and culture, inspiring teams to deliver breakthrough thinking, exceptional execution, and industry-leading results.  About You  * Experience in progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing, or omnichannel retail, with experience scaling high-growth consumer businesses.  * Demonstrated success owning a multimillion pound P&L with responsibility for revenue growth, profitability, forecasting, investment planning, and executive reporting.  * Proven track record building and scaling ecommerce organizations through periods of rapid growth, including designing teams, operating models, and scalable business processes.  * Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses, including live programming strategy, creator or host management, production workflows, merchandising, and performance optimization.  * Experience leading complex cross-functional initiatives across Marketing, Commercial, Operations, Technology, Finance, Supply Chain, Creative, and Product teams.  * Deep understanding of social commerce platforms, creator ecosystems, affiliate marketing, livestream commerce, content-driven commerce, and evolving consumer purchasing behaviours.  * Strong analytical and commercial mindset with experience leveraging data, experimentation, and customer insights to drive strategic decisions.  * Experience implementing scalable systems, automation, analytics, and operational improvements that enable sustainable growth.  * Exceptional executive communication, negotiation, and stakeholder management skills, with experience influencing senior leadership and building strong external partnerships, including platform partners and creator agencies.  * Highly entrepreneurial, highly adaptable, and comfortable operating in a fast-paced, high-growth environment where building new capabilities and leading through change are critical to success.  * Experience partnering with international teams or supporting global ecommerce expansion is highly desirable.  Our Culture & Commitment  At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We thrive on passion, innovation, and a relentless drive to disrupt categories and create products consumers love.  We're looking for leaders who embrace bold thinking, move with speed, challenge the status quo, and build scalable businesses that fuel our next phase of growth.  Diversity, Equity, and Inclusion are fundamental to our success. We believe diverse perspectives drive better innovation and stronger business outcomes. We are committed to creating an environment where every associate can bring their authentic self to work, make an impact, and accelerate their career.  #LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   https://sharkninja.com/deiLife At SharkNinja [https://www.instagram.com/sharkninja/]   Outrageously Extraordinary [https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ]  SharkNinja Candidate Privacy Notice * For candidates based in all regions, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/candidate-privacy-notice.html]. * For candidates based in China, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-china.html]. * For candidates based in Vietnam, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html].   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com [accommodations@sharkninja.com]

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. Role Summary and Impact  This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.  SKILLS AND EXPERIENCE  We’re looking for an Associate Director to own and grow Goat’s programmatic proposition, primarily across the UK and US, with the opportunity to support global projects.This is a senior, hands‑on leadership role at the heart of our Influence Everywhere vision. You will: * Be accountable for the quality and performance of programmatic campaigns delivered by the team * Run and execute campaigns yourself when needed – not just oversee others * Act as the go‑to expert for programmatic strategy and technology * Help shape and broaden our offering, including influencer‑led programmatic solutions and integrated responses to brief * Lead and develop the programmatic team (e.g. Senior Programmatic Manager / Programmatic Manager), acting as the escalation point for complex work * Drive integration and utilisation of programmatic across the wider business KEY RESPONSIBILITIES Leadership & Integration * Own the vision, roadmap and day‑to‑day leadership of programmatic at Goat. * Take responsibility for the output of the team, ensuring high standards, strategic alignment and commercial impact. * Line manage and/or coach senior and junior programmatic team members as the team evolves. * Champion programmatic within Goat, building strong relationships with client services, strategy, influencer, paid social and creative teams to deliver truly integrated Influence Everywhere solutions. Strategy, Delivery & Innovation * Lead programmatic strategy for key clients and new business, including proposal and pitch work. * Personally plan, build and optimise campaigns where needed, from briefing through to reporting. * Integrate programmatic with influencer and social activity to extend reach, frequency and performance beyond organic and paid social. * Identify opportunities to evolve our programmatic product, including influencer‑driven programmatic, new formats, data partnerships and measurement approaches. Campaign Management & Platforms * Oversee (and where required, directly manage) end‑to‑end campaigns across formats and platforms, including: * Display and video (including YouTube) * CTV and online video * Amazon / retail media * Digital OOH and other emerging programmatic channels * Use DSPs such as The Trade Desk, DV360 (and others as relevant) for campaign setup, optimisation and reporting. * Optimise towards agreed KPIs, managing budgets, pacing, bidding and audience strategies. * Ensure brand safety, viewability and fraud prevention standards are consistently met. Insights, Reporting & Global Collaboration * Produce clear, actionable performance reports and post‑campaign analyses. * Present insights and recommendations to internal stakeholders and clients in a way that is commercially meaningful. * Use historic data and platform insights to inform planning, forecasting and future proposals. * Share best practice with other markets and support global or multi‑market clients where required. ROLE REQUIREMENTS * Strong experience planning, executing and optimising programmatic campaigns, ideally in an agency or digital media environment. * Hands‑on proficiency with key DSPs (e.g. The Trade Desk, DV360) and audience/data tools. * Experience leading or overseeing programmatic specialists (formal line management or clear senior escalation responsibility). * Solid understanding of programmatic fundamentals: targeting, bidding, inventory buying, optimisation and measurement. * Comfortable working across multiple formats and environments (e.g. display, video, YouTube, CTV, Amazon/retail media, digital OOH). * Strong analytical skills, with the ability to turn data into clear, practical recommendations. * Proven ability to manage budgets and deliver against performance and ROI targets. * Confident communicator, able to educate and influence internal teams and clients on programmatic best practice. * Willingness to work on cross‑market projects, with the bulk of work focused on the UK and US. Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.  Please note this is a UK based role and requires individuals to have the right to work in this location  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.    While we appreciate all applications received, only those candidates selected for an interview will be contacted.     #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.