Head of Global Creatives

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! This is an exciting opportunity to be the first Figma Marketing hire in Latin America, our newest launch market. Since launching the region in July 2025, we are looking for a Marketing leader to run marketing efforts across LATAM and drive strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating in lock step with our sales teams. You’ll be focussed on up leveling our brand awareness, driving demand for net-new growth, and helping expand & retain our existing customer base.  In addition, you will be responsible for hiring & overseeing a full-time marketing contractor, and sourcing / liaising with agency support (i.e PR & Communications or Event Production) as required.  You’ll be part of the International Marketing Team and partner closely with Sales, Demand Generation, Events, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business. This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish. WHAT YOU'LL DO AT FIGMA: * Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish) * Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and solid return on investment * Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc) * Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion.  * Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget  * Regional Leadership: As this is a highly collaborative and visible role, you’ll be the face of LATAM marketing, as well as an International Marketing brand ambassador WE'D LOVE TO HEAR FROM YOU IF YOU HAVE: * 8+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico * Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat) * Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns  * A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things * Vendor or contractor management experience While it’s not required, it’s an added plus if you also have: * PLG/Saas Experience * Experience using Figma * Experience building B2B Marketing in countries such as Argentina, Chile or Colombia At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.  Examples of accommodations include but are not limited to:  * Holding interviews in an accessible location * Enabling closed captioning on video conferencing * Ensuring all written communication be compatible with screen readers * Changing the mode or format of interviews  To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. We're looking for a Head of Growth to lead the strategy, development, and execution of all growth marketing initiatives for our app. This is a senior leadership role partnering closely with the CMO and other horizontal teams in Marketing, Product, Analytics, and Finance. Besides the app's growth, you will be overseeing creative and user acquisition teams behind it. What You’ll Do * Oversee the strategy, development, and execution of all growth marketing initiatives around the app — performance channels, lifecycle marketing, cooperation with organic, funnel optimization, and more * Collaborate with the executive team to align growth objectives with overall business goals * Effectively model and measure marketing impact, anticipating trends and events that will create opportunities for growth — and capitalizing on them * Build, develop, and coach a world-class growth team as the company continues on a path of rapid expansion; foster a culture of high performance, learning, curiosity, and ownership * Know our users like you know your friends — master every part of the user journey, understand their needs, motivations, and concerns, and work tirelessly to deliver lasting value * Serve as a trusted partner to Product and Analytics, bringing your perspective and ideas into strategic business discussions * Be a culture driver across the organization — hungry, humble, caring, curious, accountable, and results-focused The ideal candidate: Business acumen * 5+ years of experience building and leading successful performance marketing teams in the B2C space, supporting mobile-first products * Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM — or deep expertise across several of these areas * Proven track record of scaling app growth meaningfully (10x stories welcome) * Able to balance data, analytics, and performance marketing capabilities with the creative storytelling that activates and motivates new and existing users * Experience with marketing automation tools, AI and analytics platforms * Continuously improves marketing effectiveness and ROI — determining the right level of investment to hit growth and profitability goals, and optimising the marketing mix across all channels and platforms Management * Proven, successful managerial experience leading growth or performance marketing teams * Cultivates an environment that supports data-driven decision-making with a bias for action and clear accountability * Both a visionary and an operator — comfortable in a roll-up-your-sleeves environment while setting long-term direction Cross-functional impact * Demonstrated ability to work across functions and build strong relationships with diverse stakeholders * Partners effectively in a high-growth, cross-functional environment * Genuinely listens to people and their feedback * A continuous learner — actively seeks out new ideas, methods, and perspectives Adaptability * Comfortable navigating change and operating in ambiguity The Recruitment Process ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Skills assessment--> ⭕️ Meet the team   Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro