Growth Lead - Ukraine

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. We're looking for a Head of Growth to lead the strategy, development, and execution of all growth marketing initiatives for our app. This is a senior leadership role partnering closely with the CMO and other horizontal teams in Marketing, Product, Analytics, and Finance. Besides the app's growth, you will be overseeing creative and user acquisition teams behind it. What You’ll Do * Oversee the strategy, development, and execution of all growth marketing initiatives around the app — performance channels, lifecycle marketing, cooperation with organic, funnel optimization, and more * Collaborate with the executive team to align growth objectives with overall business goals * Effectively model and measure marketing impact, anticipating trends and events that will create opportunities for growth — and capitalizing on them * Build, develop, and coach a world-class growth team as the company continues on a path of rapid expansion; foster a culture of high performance, learning, curiosity, and ownership * Know our users like you know your friends — master every part of the user journey, understand their needs, motivations, and concerns, and work tirelessly to deliver lasting value * Serve as a trusted partner to Product and Analytics, bringing your perspective and ideas into strategic business discussions * Be a culture driver across the organization — hungry, humble, caring, curious, accountable, and results-focused The ideal candidate: Business acumen * 5+ years of experience building and leading successful performance marketing teams in the B2C space, supporting mobile-first products * Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM — or deep expertise across several of these areas * Proven track record of scaling app growth meaningfully (10x stories welcome) * Able to balance data, analytics, and performance marketing capabilities with the creative storytelling that activates and motivates new and existing users * Experience with marketing automation tools, AI and analytics platforms * Continuously improves marketing effectiveness and ROI — determining the right level of investment to hit growth and profitability goals, and optimising the marketing mix across all channels and platforms Management * Proven, successful managerial experience leading growth or performance marketing teams * Cultivates an environment that supports data-driven decision-making with a bias for action and clear accountability * Both a visionary and an operator — comfortable in a roll-up-your-sleeves environment while setting long-term direction Cross-functional impact * Demonstrated ability to work across functions and build strong relationships with diverse stakeholders * Partners effectively in a high-growth, cross-functional environment * Genuinely listens to people and their feedback * A continuous learner — actively seeks out new ideas, methods, and perspectives Adaptability * Comfortable navigating change and operating in ambiguity The Recruitment Process ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Skills assessment--> ⭕️ Meet the team   Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.   You'll be responsible for: * Developing strategic creative concepts for paid video campaigns across social platforms * Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities * Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors * Partnering with UA and growth teams to test hypotheses and scale what performs * Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals * Spotting patterns, trends, and cultural moments to inform future campaigns * Guiding the creative process end-to-end, from concept through to execution and analysis   Your experience Must-have: * 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager) * A portfolio showing data-driven creative concepts that delivered measurable results * Deep understanding of paid social creative performance and testing methodologies * Strong communication skills — able to translate insights into compelling creative directions * Fluency in English and a natural ability to craft ideas for a global (especially US) audience * Familiarity with creative production workflows, without needing to be hands-on in editing tools * Proficiency with project management tools (Jira, Confluence, Google Workspace) * Curiosity for new formats, cultural trends, and emerging AI creative tools * An obsession with results   Nice-to-have: * Familiarity with budgeting and resource allocation for creative projects * Experience working collaboratively with creative partners (writers, motion designers, video editors)   What success looks like * Growth in video creative’s contribution as a driver of paid UA success * Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement) * Tangible impact on overall paid UA campaign growth and ROI Salary range from 4200 EUR #LI-DL1  How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.