
Tide · India
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, bu...
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related
banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to
accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India,
Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features,
we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing
what they love.
Financial Services, and Insurance in 2026
Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
Funding Options by Tide is a Commercial Credit Broker. We will help as many customers as possible get the right finance, through
effective conversations - taking the time to understand about the businesses they engage with (how they work, growth plans,
challenges, their experience of finance so far) and understanding customers’ finance needs and effectively matching them to the
best product and lender that meets their need…. giving every customer a 5 Star experience whether successful or not, through our
sheer professionalism and mind-blowing standard of customer service.
We are looking for a Business Finance Specialist to join our Sales Team to support businesses and vendors in providing finance
whether it’s hire purchase, leasing, unsecured loans or any other product from our 80+ lender panel.
As this is a position within our sales team, we are looking for somebody with a demonstrable track record of sales success who
will be able to hit the ground running. If you have 2+ years experience in sales position, relationships with vendors and the
willingness to success and develop within one of the fastest growing teams within Tide this would be a perfect fit.
products in the market
Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of
Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from
a different country for 90 days of the year. Plus, you’ll get:
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our
different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our
offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong
sense of community.
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of
backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender
identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity
in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us
to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of
ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us
build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is
heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to
candidates regarding job opportunities. Please be aware that:
this channel.
job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us
immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI
Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM: Funding Options by Tide is a Commercial Credit Broker. We will help as many customers as possible get the right finance, through effective conversations - taking the time to understand about the businesses they engage with (how they work, growth plans, challenges, their experience of finance so far) and understanding customers’ finance needs and effectively matching them to the best product and lender that meets their need…. giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and mind-blowing standard of customer service. WHAT WE ARE LOOKING FOR: We are looking for a Senior Business Finance Specialist to join our Sales Team to support businesses and vendors in providing finance whether it’s hire purchase, leasing, unsecured loans or any other product from our 80+ lender panel. As this is a position within our sales team, we are looking for somebody with a demonstrable track record of sales success who will be able to hit the ground running. If you have 3+ years experience in sales position, relationships with vendors and the willingness to success and develop within one of the fastest growing teams within Tide this would be a perfect fit. Some of the things you’ll be doing: * Meeting (or ideally exceeding) sales targets * Ability to manage vendor relationships * Contact, engage and manage our Small Business customers through their application process * Build and nurture working relationships with our commercial lending partners * Become confident in articulating the Funding Options by Tide proposition and service * Building on your extensive knowledge of lenders, and gaining an in-depth understanding of the wide variety of lenders and products in the market * Confidently articulating the different finance options available to customers across multiple business finance product classes * Maintaining accurate, up-to-date information on any prospects that you speak with (in Salesforce) * Monitoring and identify trends whilst adding new or enhanced customer profile information into Salesforce * Keeping up to date on industry trends, market & competition. * Actively share stories and successes to the wider organisation through relevant comms channels. WHAT MAKES YOU A GREAT FIT: * Ideally you will already be working in Fintech space either at a brokerage or lender * You will be able to demonstrate a track record of successfully meeting and exceeding revenue based targets * You’ll have excellent communication and interpersonal skills * You will be able to demonstrate a results-oriented work ethic with impeccable attention to detail, determination and drive * You’ll be obsessive about delivering the highest level of customer service * You will be extremely well organised and analytical and work well under pressure * You can troubleshoot issues quickly and effectively * You will be able to engage and quickly establish strong working relationships * You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution. WHAT YOU’LL GET IN RETURN: Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get: * Flexible working options * Group Life Insurance * 27 days holiday * 3 days for L&D or volunteering time off per year * We invest in your development with a professional L&D budget per year * Snacks, light food, drinks in the office * Enhanced family-friendly leave * Sabbatical leave TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Job overview Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience, then run outreach to land guest posts, features, backlinks, and partnerships. This is a research-and-relationships role, not a technical SEO role. Key responsibility Research & Market Intelligence * Conduct in-depth research on companies, industries, competitors, AI trends, publications, communities, influencers, analysts, and technology ecosystems. * Identify partnership, collaboration, sponsorship, and business development opportunities. * Build and maintain high-quality prospect databases using CRM and research tools. * Monitor competitor activities, emerging technologies, and market trends to uncover growth opportunities. * Research speaking opportunities, conferences, webinars, podcasts, and industry events. Outreach & Relationship Management * Execute personalized email, LinkedIn, and multi-channel outreach campaigns. * Build and nurture relationships with founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders. * Manage outreach campaigns from prospecting through follow-ups and relationship development. * Coordinate meetings, partnership discussions, and follow-up activities. * Maintain accurate CRM records and outreach documentation. Media, Publications & Public Relations * Research and identify relevant Tier-1, Tier-2, and niche B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets across the US. * Build relationships with editors, journalists, contributors, publishers, and media partners. * Pitch guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements. * Coordinate the end-to-end publication process, including outreach, follow-ups, content submission, approvals, and publication tracking. * Identify opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements. * Track media coverage, publication performance, and earned media opportunities. Partnerships & Community Development * Identify and develop partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations. * Research opportunities to list company products, tools, SDKs, APIs, and services on relevant directories, marketplaces, review platforms, and industry websites. * Build relationships with newsletter publishers, community managers, influencers, and ecosystem partners. * Support co-marketing initiatives, strategic partnerships, and collaborative campaigns. * Engage with relevant online communities across LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional platforms. Performance & Reporting * Track outreach KPIs including response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics. * Maintain dashboards and reports on outreach performance and partnership activities. * Continuously optimize outreach strategies through testing and data-driven insights.
SHAPE THE UTILITIES MARKET OF THE FUTURE WITH US! At Cuculus, we are driving the digital transformation of utilities through innovative Smart Metering, AMI, HES, MDM, and utility software solutions. As we continue to expand our presence in India and global markets, we are looking for a dynamic and entrepreneurial Sales Head – India to lead our growth journey. WHAT IS THE ROLE ABOUT? The role will be responsible for developing and executing the India go-to-market strategy, managing key utility accounts, expanding business across DISCOMs, EPCs, System Integrators, and Government agencies, and positioning Cuculus as a trusted technology partner in the utilities ecosystem. Working closely with global sales leadership, partners, and internal teams, the incumbent will drive sales growth, customer success, and long-term market development across India. We are seeking an experienced and results-driven Sales Head – India to lead business growth, strategic customer engagement, and market expansion within the Utilities sector. The ideal candidate will have a strong background in AMISP projects, Smart Metering, AMI, HES, MDM, Utility Software, and Digital Transformation, with a proven track record of driving revenue growth, building strategic relationships, and winning large utility opportunities. The ideal candidate will bring a strong understanding of the power and utilities sector, hands-on experience in Smart Metering, and a proven ability to build pipelines, win strategic opportunities, and engage with senior utility stakeholders. Working closely with global leadership, partners, and cross-functional teams, you will define and execute the India go-to-market strategy and contribute directly to the company's long-term growth ambitions. WE ARE ALWAYS LOOKING FOR SUPPORT IN THE FOLLOWING AREAS: Own and execute the India sales strategy aligned with global objectives • Drive revenue growth and achieve/exceed assigned sales targets • Lead strategic business development and market expansion initiatives • Build and manage high-value relationships with utility companies, system integrators, and partners • Define pricing strategies, deal structures, and commercial models • Represent Cuculus at industry forums, conferences, and customer events • Provide accurate sales forecasts, pipeline visibility, and performance reporting • We Are Always Looking for Support in the Following Areas: • Strategic sales planning and execution • Partner ecosystem development and management • Large enterprise deal negotiations • Market intelligence and competitive positioning • Cross-functional collaboration with Product, Engineering, and Delivery teams. YOUR MISSION & IMPACT * Own annual sales targets and revenue growth across India and strategic international markets. * Develop and execute sales strategy for Smart Metering, AMI, MDM, Billing, Customer Engagement, and Digital Utility solutions. * Build and manage a robust sales pipeline aligned with organizational growth objectives. * Drive new logo acquisition and account expansion. YOUR ROLE AT A GLANCE BUSINESS DEVELOPMENT & SALES LEADERSHIP * Develop and execute the sales strategy for Smart Metering, AMI, HES, MDM, and Utility Software solutions across India. * Drive revenue growth through new customer acquisition and expansion of existing utility accounts. * Build and manage a strong sales pipeline aligned with organizational growth objectives. * Identify opportunities in RDSS, Smart Meter National Program (SMNP), AMISP projects, and utility modernization initiatives. * Lead strategic account planning and customer engagement activities. CUSTOMER & STAKEHOLDER MANAGEMENT * Build and maintain relationships with key stakeholders across: * State DISCOMs * Power Utilities * Energy Departments * Regulators * AMISP Partners * System Integrators * Engage with CXO-level executives, Directors, Chief Engineers, and utility leadership teams. * Act as a trusted advisor to customers on smart metering and digital utility transformation initiatives. TENDERING & BID MANAGEMENT * Lead large utility RFP, RFQ, and tender pursuits. * Support bid qualification, solution positioning, commercial strategy, and proposal development. * Collaborate with technical, product, and delivery teams to develop winning proposals. * Drive contract negotiations and commercial discussions. SOLUTION SELLING * Position and promote: * AMI Solutions * Smart Metering Platforms * Head End Systems (HES) * Meter Data Management (MDM) * Revenue Management Solutions * Utility Analytics * Consumer Engagement Platforms * Grid Modernization Solutions * Translate customer business challenges into value-driven solution offerings. MARKET & PARTNER DEVELOPMENT * Develop strategic partnerships with: * Utilities * AMISP Providers * EPC Contractors * Technology Partners * Industry Associations * Represent the company at industry forums, utility conferences, and smart metering events. LEADERSHIP * Mentor and develop sales, business development, and account management teams. * Collaborate closely with product, consulting, implementation, and customer success teams. * Drive a high-performance sales culture focused on customer outcomes and revenue growth. REQUIRED SKILLS AND QUALIFICATIONS REQUIRED EXPERIENCE * 15–18 years of experience in Energy & Utilities, Smart Metering, AMI, Utility Software, or Digital Grid Solutions. * Strong experience working with: * DISCOMs * State Utilities * Central Utilities * AMISP Organizations * Utility Technology Providers * Proven track record of selling or supporting large utility transformation programs. * Experience in Smart Metering and AMI ecosystem. * Demonstrated success in managing strategic customer relationships and driving business growth. * Experience handling large utility bids, tenders, and procurement processes. * Strong understanding of RDSS, Smart Metering Programs, and utility digital transformation initiatives. PREFERRED SKILLS AND QUALIFICATIONS Preferred Technical Knowledge * Smart Metering * Advanced Metering Infrastructure (AMI) * Head End Systems (HES) * Meter Data Management (MDM) * AMISP Operations * Utility Billing Systems * Consumer Information Systems (CIS) * SCADA / ADMS / OMS * Distribution Automation * Utility Analytics * Renewable Integration * Grid Modernization Experience handling utility customers across India. * Proven success in enterprise software or solution sales. * Experience managing multi-million-dollar opportunities * Engineering Degree. * MBA/PGDM preferred. YOUR PROFILE PREFERRED CANDIDATE PROFILE * Strong network within Indian Utilities and Power Sector. * Ability to engage with senior utility stakeholders and decision-makers. * Commercially astute with strong negotiation and account management skills. * Strategic thinker with consultative selling capabilities. * Excellent communication, presentation, and stakeholder management skills. * Experience working in a fast-growing technology or utility solutions environment will be an advantage.