Senior Product Manager, Programmatic / Paid social advertising channels

ABOUT WOLT At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. We’re looking for an experienced Software Engineer join our Go initative within the Merchant Group at Wolt! If you have a strong track record of building and maintaining scalable, production-grade systems you like to drive impact at scale and mentor juniors and peers - this is the place for you! WHO WE ARE The Merchant Group consists of 150+ engineers across 25+ cross-functional teams, working together to help merchants grow their businesses and streamline operations through innovative technology. Some of us focus on building seamless experiences for our merchants, while others work on the behind-the-scenes magic that makes everything run smoothly. WHAT YOU’LL DO As a senior engineer in our group, you’ll work your magic in Go or Kotlin (and some Kotlin) helping shape how merchants succeed with Wolt. You’ll have opportunities to: * Design, build, and scale reliable systems that power merchant experiences. * Work across the full development lifecycle – from business logic and testing to cloud infrastructure and data streaming. * Collaborate on architecture and technology choices that keep our systems simple, scalable, and efficient. * Grow your skills and knowledge by working alongside experienced teammates in an environment that values learning and experimentation. HOW WE WORK * Autonomy & Ownership – Our engineers have end-to-end responsibility for their services, from implementation to production. * Collaboration – Architecture and working methods are defined together, ensuring we make the best choices for long-term success. * Scalability & Simplicity – We value pragmatic solutions that keep our systems robust without unnecessary complexity. We use technologies that serve Wolt, our teams, and our engineers best. You’ll have the freedom to experiment and adopt the tools that work. OUR TECH STACK Our core technologies include Go, as well as Kotlin (Ktor, Koin, Spring, gRPC), PostgreSQL, MongoDB, Kafka, Redis, GitHub Actions, AWS, Docker, and Kubernetes. WHY JOIN US? Wolt is a place where you can learn, teach, and grow. If you’re passionate about building great technology and working in an environment that values teamwork and autonomy, we’d love to hear from you! 📍This open role are based in our tech hubs in Helsinki or Stockholm. We work in distributed teams, but might not be able to offer fully remote work or relocation. OUR HUMBLE EXPECTATIONS We’re seeking an experienced Software Engineer, so we expect that you: * Not only understand customer problems but can break them down into actionable steps for both yourself and the team. You balance short-term needs with long-term goals, creating high-quality, scalable solutions. * Lead by example, setting high standards for work quality and managing projects effectively, even in uncertain situations. You take full ownership of your team’s work, making improvements that benefit both customers and colleagues. You regularly spot gaps and provide valuable recommendations to cross-functional partners. * Are used to being a role model and informal leader, collaborating with partner teams and mentoring both juniors and peers. * Are an excellent communicator, being succint and to the point.  NEXT STEPS We are continuously reviewing applications, so don’t hesitate to apply today - you will hear back from us as soon as possible. You can read more about our recruitment process here. OUR COMMITMENT TO DIVERSITY AND INCLUSION We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. Role Summary and Impact  This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.  SKILLS AND EXPERIENCE  We’re looking for an Associate Director to own and grow Goat’s programmatic proposition, primarily across the UK and US, with the opportunity to support global projects.This is a senior, hands‑on leadership role at the heart of our Influence Everywhere vision. You will: * Be accountable for the quality and performance of programmatic campaigns delivered by the team * Run and execute campaigns yourself when needed – not just oversee others * Act as the go‑to expert for programmatic strategy and technology * Help shape and broaden our offering, including influencer‑led programmatic solutions and integrated responses to brief * Lead and develop the programmatic team (e.g. Senior Programmatic Manager / Programmatic Manager), acting as the escalation point for complex work * Drive integration and utilisation of programmatic across the wider business KEY RESPONSIBILITIES Leadership & Integration * Own the vision, roadmap and day‑to‑day leadership of programmatic at Goat. * Take responsibility for the output of the team, ensuring high standards, strategic alignment and commercial impact. * Line manage and/or coach senior and junior programmatic team members as the team evolves. * Champion programmatic within Goat, building strong relationships with client services, strategy, influencer, paid social and creative teams to deliver truly integrated Influence Everywhere solutions. Strategy, Delivery & Innovation * Lead programmatic strategy for key clients and new business, including proposal and pitch work. * Personally plan, build and optimise campaigns where needed, from briefing through to reporting. * Integrate programmatic with influencer and social activity to extend reach, frequency and performance beyond organic and paid social. * Identify opportunities to evolve our programmatic product, including influencer‑driven programmatic, new formats, data partnerships and measurement approaches. Campaign Management & Platforms * Oversee (and where required, directly manage) end‑to‑end campaigns across formats and platforms, including: * Display and video (including YouTube) * CTV and online video * Amazon / retail media * Digital OOH and other emerging programmatic channels * Use DSPs such as The Trade Desk, DV360 (and others as relevant) for campaign setup, optimisation and reporting. * Optimise towards agreed KPIs, managing budgets, pacing, bidding and audience strategies. * Ensure brand safety, viewability and fraud prevention standards are consistently met. Insights, Reporting & Global Collaboration * Produce clear, actionable performance reports and post‑campaign analyses. * Present insights and recommendations to internal stakeholders and clients in a way that is commercially meaningful. * Use historic data and platform insights to inform planning, forecasting and future proposals. * Share best practice with other markets and support global or multi‑market clients where required. ROLE REQUIREMENTS * Strong experience planning, executing and optimising programmatic campaigns, ideally in an agency or digital media environment. * Hands‑on proficiency with key DSPs (e.g. The Trade Desk, DV360) and audience/data tools. * Experience leading or overseeing programmatic specialists (formal line management or clear senior escalation responsibility). * Solid understanding of programmatic fundamentals: targeting, bidding, inventory buying, optimisation and measurement. * Comfortable working across multiple formats and environments (e.g. display, video, YouTube, CTV, Amazon/retail media, digital OOH). * Strong analytical skills, with the ability to turn data into clear, practical recommendations. * Proven ability to manage budgets and deliver against performance and ROI targets. * Confident communicator, able to educate and influence internal teams and clients on programmatic best practice. * Willingness to work on cross‑market projects, with the bulk of work focused on the UK and US. Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.  Please note this is a UK based role and requires individuals to have the right to work in this location  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.    While we appreciate all applications received, only those candidates selected for an interview will be contacted.     #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.