
Moco Museum · Head Quarters
IN ART WE TRUST Moco isn’t like any other museum. We started in Amsterdam, expanded to Barcelona, and after receiving +7 million visitors are now shaking thing...
Moco isn’t like any other museum. We started in Amsterdam, expanded to Barcelona, and after receiving +7 million visitors are now
shaking things up in London. Our goal? To make art, fun, bold, and for everyone. At Moco, we showcase work by icons like Basquiat,
Warhol, Kusama and street legends like Banksy, whose art challenges power and speaks to the people.
We celebrate the voices that are not always found in traditional museums, from the streets to the digital world and beyond. Our
spaces are filled with immersive art, powerful messages and a playful spirit. We believe in breaking the rules, thinking
differently, and making art that connects with real life. Our team is made up of curious, passionate people who love creativity,
community, and doing things with heart. You don’t need to be an art expert, just open-minded, energetic, and ready to be part of
something exciting.
We are looking for a hands-on, creative, and passionate Marketing Intern to join our Amsterdam team. You will be part of a
fast-paced, fun environment and contribute to campaigns that build brand awareness, attract new audiences, and engage our growing
community.
storytelling, and community features).
Beneath our brand’s surface, at Moco Museum we are a team that thrives on creativity, inclusivity and collaboration. Each of us
brings unique ideas, experiences and perspectives that shape the way we work, adapt and grow.
Always building something new and forward-looking, giving you the chance to develop your career while being part of a company that
embraces change and celebrates fresh ideas. We approach challenges and successes together, with a mindset of continuous learning
and innovation.
Beyond the work itself, we create space to connect and enjoy our time as colleagues, from Friday drinks to team-building
activities, making Moco a workplace where our people feel involved and motivated. Here you will find more than just a job, you
will find a place to belong.
Are you looking for a career that is challenging, but more importantly, rewarding? Do you think you have the Moco DNA? Did the job
description speak to you?
If you are nodding yes, then Moco Museum might just be the place for you. Please apply with your CV and/or a cover letter showing
us why you would be a great fit for this role. Your place at Moco is waiting for you.
IN ART WE TRUST Moco Museum has grown from a single museum in Amsterdam to an international organisation with locations in Barcelona and London, welcoming millions of visitors since opening. As an independent museum, we are committed to making modern and contemporary art accessible to a wide audience while continuing to evolve and grow. Our exhibitions bring together works by artists including Basquiat, Warhol, Kusama and Banksy, alongside contemporary artists whose work reflects the world we live in today. Behind every exhibition, partnership and visitor experience is a team of professionals working across a wide range of disciplines. As we continue to grow, we are strengthening the organisation behind our museums, creating opportunities for experienced professionals to help shape how we work and develop. Together, we combine expertise, collaboration and a shared commitment to quality as we continue to build an ambitious organisation that remains curious, forward thinking and ready for its next chapter. THIS IS YOU As the Head of Performance Marketing, you will be responsible for driving the museum’s digital marketing success across all key channels. Reporting to the leadership team, you will manage a team of five talented marketers and oversee relationships with external agencies. Your goal will be to grow Moco Museum’s online presence, increase ticket sales, and elevate brand awareness through data-driven strategies. You should be experienced in managing multi-channel campaigns (paid ads, Meta, SEO, affiliate marketing, TikTok) and be tech-savvy, with a deep understanding of tracking, A/B testing, and website optimization to improve user experience and conversions. KEY RESPONSIBILITIES * Develop and lead performance marketing strategy: Own the full-funnel digital marketing approach, including paid ads, SEO, Meta, TikTok, affiliate marketing, and other emerging platforms. * Manage teams and agencies: Lead a team of five marketing professionals and coordinate with various agencies to ensure all campaigns are executed seamlessly. * Data-driven performance optimization: Set up and manage tracking systems (Google Analytics, Meta Pixel, etc.) to monitor and optimize performance. You will utilize A/B testing for landing pages, ads, and website improvements to drive growth in ticket sales and engagement. * Cross-channel campaign execution: Oversee paid search, social media ads, SEO strategies, and affiliate partnerships, ensuring consistency across all platforms and alignment with Moco’s brand voice. * Website and conversion management: Work with development teams to implement ticketing solutions, optimize website performance, and ensure seamless customer journeys from campaign to conversion. * Budgeting and ROI focus: Manage digital marketing budgets, allocating resources effectively to maximize ROI and customer acquisition. * Stay ahead of digital trends: Continuously explore new tools, platforms, and techniques, particularly in the evolving landscape of performance marketing. REQUIREMENTS * 10 to 15 years of proven experience in performance marketing (5+ years of cross-country or large-department management experience), specifically tourism or visitor attractions sector, managing multi-channel strategies (paid ads, Meta, SEO, affiliate, TikTok) with a strong focus on ticket sales, conversion optimization, digital revenue growth, visitor-based sales strategies. * Tech-savvy: Deep knowledge of tracking and analytics platforms (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.), and experience with A/B testing tools and website optimization. * Strong leadership skills with experience managing teams and external agencies. * Analytical mindset with a passion for data and testing to drive high-impact results. * Experience in e-commerce or ticketing environments is a plus. WHAT MOCO OFFERS Beneath our brand’s surface, at Moco Museum we are a team that thrives on creativity, inclusivity and collaboration. Each of us brings unique ideas, experiences and perspectives that shape the way we work, adapt and grow. Always building something new and forward-looking, giving you the chance to develop your career while being part of a Company that embraces change and celebrates fresh ideas. We approach challenges and successes together, with a mindset of continuous learning and innovation. Beyond the work itself, we create space to connect and enjoy our time as colleagues, from Friday drinks to team-building activities, making Moco a workplace where our people feel involved and motivated. Here you will find more than just a job, you will find a place to belong. In addition, we provide the following benefits: * Competitive salary * A fun and supportive team culture * Staff discounts on merchandise and entry * Room to grow and develop professionally * A workplace that values originality and input IN YOU WE TRUST Are you looking for a career that is challenging, but more importantly, rewarding? Do you think you have the Moco DNA? Did the job description speak to you? If you are nodding yes, then Moco Museum might just be the place for you. Please apply with your CV and/or a cover letter showing us why you would be a great fit for this role. Your place at Moco is waiting for you.
IN ART WE TRUST Moco isn’t like any other museum. We started in Amsterdam, expanded to Barcelona, and after receiving +5 million visitors are now shaking things up in London. Our goal? To make art, fun, bold, and for everyone. At Moco, we showcase work by icons like Basquiat, Warhol, Kusama and street legends like Banksy, whose art challenges power and speaks to the people. We celebrate the voices that are not always found in traditional museums, from the streets to the digital world and beyond. Our spaces are filled with immersive art, powerful messages and a playful spirit. We believe in breaking the rules, thinking differently, and making art that connects with real life. Our team is made up of curious, passionate people who love creativity, community, and doing things with heart. You don’t need to be an art expert, just open-minded, energetic, and ready to be part of something exciting. THIS IS YOU We are looking for a sharp, curious Marketing Data & Insights Analyst to join our performance marketing team in Amsterdam. You will be the person in the team who lives in the data every day — across paid media, creative, CRM, conversion, and the visitor experience — turning numbers into decisions. Where the rest of the team is focused on running campaigns and channels, you focus on what the data is telling us across all of them, and make sure those insights actually change what we do next. You’ll work closely with the Head of Performance Marketing and the wider marketing team across Amsterdam, Barcelona and London, and will be the go-to person whenever someone asks “what does the data say?” This role is ideal for someone with a genuine love of digging into numbers, spotting patterns, and translating them into clear, actionable recommendations — not just building reports, but driving the conversations that follow them. KEY RESPONSIBILITIES Performance Marketing Analysis * monitor performance across Meta, Google, TikTok and affiliate channels, identifying what’s working, what isn’t, and why. * track channel mix efficiency and spend allocation, surfacing where budget should shift. * build and maintain dashboards that give the team a daily, reliable view of performance across markets. Creative Insights * analyse creative performance across formats, hooks and messaging to identify what drives results. * turn creative learnings into a living set of best practices for the content and design teams. Conversion Rate Optimisation (CRO) * own the A/B testing roadmap for landing pages, the website and the ticketing funnel. * design, run and read out tests, working with the development team to implement winning variants. * identify friction points in the customer journey from ad click to completed booking. Attribution & Channel Mix * track attribution trends across channels and flag shifts early (e.g. organic search decline, paid efficiency changes). * provide recommendations on how the channel mix should evolve based on performance and attribution data. Visitor & Customer Insights * analyse visitor survey data (discovery channels, favourite artists, satisfaction) across locations. * identify trends and differences between Amsterdam, Barcelona and London, and translate them into recommendations. Forecasting, Reporting & Tooling * support visitor and ticket sales forecasting, and benchmark performance across locations. * analyse promotion, discount code and partner channel performance. * maintain and improve the analytics stack (GA4, Meta Pixel, TikTok Pixel, Klaviyo, ticketing data) and own a single source of truth for reporting. REQUIREMENTS * 2–5 years of experience in a marketing analytics, performance marketing, CRO or data analyst role. * strong hands-on experience with GA4, and comfortable working in Meta Business Suite, TikTok Ads Manager and similar platforms. * experience designing and running A/B tests; familiarity with CRO/testing tools is a plus. * strong Excel/Sheets skills; experience with a BI or dashboarding tool (e.g. Looker Studio) is a plus. * comfortable working with CRM data (Klaviyo or similar) and survey data. * an analytical mindset paired with strong communication skills — you can explain what the data means to non-analysts and influence decisions. * experience in e-commerce, ticketing or visitor attractions is a plus, but not required. * proactive and curious: you don’t wait to be asked the question, you spot it in the data first. WHAT MOCO OFFERS Beneath our brand’s surface, at Moco Museum we are a team that thrives on creativity, inclusivity and collaboration. Each of us brings unique ideas, experiences and perspectives that shape the way we work, adapt and grow. Always building something new and forward-looking, giving you the chance to develop your career while being part of a Company that embraces change and celebrates fresh ideas. We approach challenges and successes together, with a mindset of continuous learning and innovation. Beyond the work itself, we create space to connect and enjoy our time as colleagues, from Friday drinks to team-building activities, making Moco a workplace where our people feel involved and motivated. Here you will find more than just a job, you will find a place to belong. In addition, we provide the following benefits: * competitive salary * a fun and supportive team culture * regular social events and parties * staff discounts on merchandise and entry * room to grow and develop professionally * a workplace that values originality and input IN YOU WE TRUST Are you looking for a career that is challenging, but more importantly, rewarding? Do you think you have the Moco DNA? Did the job description speak to you? If you are nodding yes, then Moco Museum might just be the place for you. Please apply with your CV and/or a cover letter showing us why you would be a great fit for this role. Your place at Moco is waiting for you.
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