Senior Art Director & Senior Copywriter Advertising (f/m/d) – Creative Team

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Marketing team based in Berlin. You’ll work with a vibrant mix of talents, ranging from Brand Strategists, Creatives, Designers, Social Experts and Influencer Marketers to Account managers and Producers. As a digital creative marketing agency, we mix traditional storytelling with the best of what today’s technology has to offer to deliver exceptional and engaging digital experiences that build lasting relationships with our clients.  We're looking for a Mid-level or Senior Creative Copywriter who combines strong conceptual thinking with solid writing skills. Someone who can develop campaign ideas, shape brand narratives, and bring clarity to complex briefs through compelling storytelling. You'll work closely with an Art Director partner, Designers, Strategists, and Social Creatives to develop integrated campaigns, creative platforms, and content ecosystems for both German and international brands. While your expertise lies in words, your thinking extends far beyond copy. You understand how ideas come to life across channels, audiences, and touchpoints. You are a proactive and digitally savvy creative, ready to generate original ideas that help our clients stay ahead. Your concepts will be rooted in culture, focused on building brands rather than just adding to the noise. This role is ideal for someone who thrives on building brands, loves solving creative problems, and can confidently move between campaign concepts, messaging frameworks, social-first thinking, and long-form storytelling. Our creative department is evolving and comprises a mix of talented creatives and specialists in media, social, and technology, all working together to showcase the best DEPT has to offer. You’ll bring the ability to sell your ideas with flair, backing them up with strategic insights, trends, and data to create memorable advertising. WHAT YOU'LL DO * Deliver standout campaign ideas and creative concepts for a diverse range of brands. * Conceptualize, pitch, and bring your creative ideas to life. * Focus on digital to unlock tomorrow’s possibilities. * Approach creativity with a strategic mindset, incorporating cultural trends, data, and insights. * Collaborate with our digital, media, and social experts. * Move beyond TV-first thinking to create content for 360-degree campaigns that work across all touchpoints. * Integrate AI tools and processes into your workflow. WHAT YOU BRING * Extensive experience as a Creative in an agency with a strong portfolio showcasing integrated campaigns and original storytelling. * Native German with excellent English skills, capable of working with German and international brands. * Ability to use different tones in campaigns, creating engaging and memorable content. * A proactive mindset, a small-agency mentality, and a drive to take initiative, lead projects, and deliver results without waiting for direction * Keen interest in digital trends, social media and the use of AI where it makes sense. WE OFFER * Flexible hybrid working policy (1-2 days at the office, depending on location); * Company pension scheme; * Lease bike options / JobRad and 25% subsidy for the Deutschlandticket; * Occasional breakfast/lunch at the office, Smoothie Tuesdays; * €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport; * Future Bens - Exclusive access to sustainable, healthy products at attractive deals; * Stay happy and healthy with a contribution to your health through the OpenUp platform; * Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations; * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards; * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Can you see yourself holding the creative compass and crafting original copy for some of the most ambitious brands in the world? Do you instinctively know how to take the shortest path to the point in your writing, while guiding others to do the same? Are you a hungry, ambitious creative leader with a voracious love of the written word and a proven track record of elevating global brands? If so, you may be the Senior Copywriter we’re looking for! WHAT WILL YOUR DAY LOOK LIKE? We’re looking for an exceptional, senior-level writer with top-notch strategic, conceptual, and research skills (and English as a first language) to step into a leadership role as our full-time, in-house Senior Copywriter. In this role, you will take full creative oversight of communications for multiple marquee global clients, gaining a deep, strategic insight into their businesses. While you will remain highly hands-on in crafting compelling copy for Loyalty, CRM, and other multi-channel communications, you will also act as the creative guardian—ensuring all copy output is conceptually brilliant, on-brand, and highly persuasive. WHO ARE YOU GOING TO WORK WITH? As a senior member of the Experience Design team, you will not work in a vacuum. You will partner closely with a creative counterpart (such as a Senior Art Director or Lead Designer) to co-develop powerful creative concepts, brainstorm big ideas, and establish the visual and verbal direction for major campaigns. Alongside your creative counterpart, you will collaborate with communication strategists, CX/UX designers, data scientists, tech developers, and project managers to translate complex data and user journeys into seamless, articulate messaging. You will interact with interesting and kind colleagues in a setting that prioritizes collaboration and camaraderie. We come from diverse backgrounds and have unique skillsets, giving you plenty of opportunities to mentor junior talent and apply your deep industry expertise. An important part of being a senior employee at VML MAP is also to be a culture bearer—someone who inspires those around them and enjoys being surrounded by amazing colleagues. Therefore, we believe it is essential that you can work on-site most of your time. WHAT DO YOU BRING TO THE TABLE? You are a seasoned creative professional who thrives in a fast-paced, collaborative environment. You comfortably handle high-volume workloads and short turnaround times without ever sacrificing quality. Your highly strategic, solution-oriented mindset enables you to digest complex data and translate abstract business strategies into beautiful, persuasive copy. You are a champion of creative excellence, valuing flawless execution and rigorous editing to ensure all team deliveries are spotless, effective, and sophisticated. Required skills and qualifications: * 8+ years of copywriting and conceptual experience within a leading advertising, digital, or in-house agency. * Proven brand experience working with Automotive or Premium/Luxury sectors is essential (please highlight this in your portfolio). * Demonstrated experience in a lead capacity, with a portfolio that proves your ability to take full creative oversight of campaigns from concept to delivery. * Experience partnering directly with Art Directors/Designers to build unified visual and verbal concepts. * Flawless, world-class writing and storytelling talents in English (native/bilingual proficiency). * A relevant degree in Advertising, Portfolio School, Communications, Journalism, or a related discipline. * Strong presentation skills, with the ability to confidently pitch ideas internally and directly to senior global clients. * Excellent self-management skills, with the ability to lead projects independently, direct others, and meet tight deadlines. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-NAMER About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. 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