Web Crawling & Automation Internship (m/w/d)

We are looking for an SEO Specialist who thinks like both a strategist and a technician — someone who can spot a keyword opportunity and a crawl error in the same afternoon. You'll own organic growth across our e-commerce brands, working hands-on with content, technical infrastructure, and data to keep us visible, fast, and search-ready. If you enjoy digging into Search Console data as much as briefing a content team, this is your role. * Conduct ongoing keyword research, content planning, content creation, and on-page optimization to drive organic growth. * Monitor website performance, rankings, traffic, and technical health, proactively identifying risks and opportunities. * Perform technical SEO audits, including crawling, indexing, site architecture, internal linking, Core Web Vitals, page speed, structured data, canonicalization, redirects, XML sitemaps, robots.txt, and JavaScript SEO. * Collaborate with product, shop, and content teams to ensure SEO best practices are integrated into website development and releases. * Conduct competitor analysis to identify strategic opportunities and prioritize initiatives that balance short-term wins with long-term growth. * Stay up to date with search engine algorithm updates, industry trends, and emerging SEO & GEO technologies. * Drive SEO automation using AI tools to streamline research, optimization, technical audits, reporting, and data analysis, while ensuring quality and scalability. AND WE EXPECT YOU TO... HAVE A BACKGROUND * At least 3 years of experience in a dedicated SEO role. * Strong understanding of both on-page SEO and technical SEO principles. * Experience with web analytics and reporting tools such as Google Analytics, Excel, Power BI, or similar platforms. * Proficiency with SEO tools including Google Search Console, Google Keyword Planner, Ahrefs/SEMrush, Screaming Frog, and other SEO auditing tools. * Familiarity with website crawling, indexing, structured data, Core Web Vitals, page speed optimization, and technical SEO troubleshooting. * Experience with HTML, CSS, JavaScript, SQL, or Python is highly desirable and considered a strong advantage. * Experience working closely with developers on SEO implementation is a plus. LANGUAGE SKILLS * Slovak - Advanced (C1) * English - Upper Intermediate (B2) * German - a plus YOU WILL FIT IN WITH US BECAUSE YOU... * Have a strong analytical mindset and use data to identify opportunities and measure impact. * Can translate technical website issues into clear, actionable recommendations. * Manage multiple projects confidently in a fast-paced, deadline-driven environment. * Are proactive and self-motivated, comfortable working independently with minimal supervision. WHAT WE OFFER: * Teambuildings – Meet your colleagues in informal setting like Family day and let yourself loose during our Christmas and Summer parties. One thing we can assure you of is that in KLARSTEIN we know how to party. * Coffee bar – Help yourself to sweets and fresh fruit, sparkling water, tea or coffee to the heart's content. * Employee discounts – Save 30% on anything from our brands. Kitchen appliances, top-notch sound systems, garden furniture ... you will surely choose something from 2500 products we have on offer. * Multisport card – Free access to hundreds of sport centres, wellness centres, gyms or classes (yoga, dance, etc.) all around the country. Almost completely paid for by us. * Bonuses for special occasions – We realize, that work is only a part of your life, and will support you on your personal journey as well. * Sick days – On top of an annual leave, you have a few paid sick days you can use to recover. * Slovnaft BAjk – If you want to commute by bicycle, we will chip in on your Slovnaft BAjk subscription (bike sharing in Bratislava). * A wide range of courses – Increase your professional expertise, get hang of people skills or anything else that will help your professional (and personal) life. Courses, books or online library is on your fingertips. * English/German/Slovak lessons – Learn new language or step up your game on one of the professional courses. You can join a lessons with a professional lector online from anywhere! * We offer also place you can leave your bike and after that you can chill in our chill zone, or just took a massage from our massage chair. Salary Starting from 2200€ reflecting relevant skills and experience. WHO WE ARE: For 17 years, KLARSTEIN has been building one thing: a global e-commerce brand that people actually want to buy from. We've grown from an idea into a company with a real footprint — and we're not done. The next chapter is about reinvesting in what makes that growth possible: world-class logistics and fulfilment, smarter digital marketing, stronger marketplace presence, and new sales channels we haven't tapped yet. To get there, we need talented, motivated people who want to help shape what KLARSTEIN becomes next. JOIN US! Become a member of one of Europe's leading ecommerce companies and fill out the online application below. We are looking forward to your application! CEE HQ KLARSTEIN Business Services Grosslingova 6-8 81109 Bratislava, Slovakia

Job Description Ready to shape the future of search and make fashion discoverable for millions of customers worldwide? Join our award-winning SEO Operations team as a Technical SEO Specialist, where you’ll play a key role in strengthening the technical foundations that help H&M perform in organic search across global markets. You’ll work on one of the most ambitious SEO programmes in the industry, ensuring our sites are crawlable, indexable, fast, and built for scalable search growth. You won’t just make technical SEO recommendations – you’ll be able to get them built. In this role, you’ll turn business priorities into impactful technical SEO and GEO initiatives that improve our site performance and visibility across all of our global e-commerce markets. You’ll identify and drive technical improvements, working hands-on with areas such as crawling, indexing, rendering, site architecture, internal linking, Core Web Vitals and structured data for both Google and wider search engines, including emerging AI search platforms like ChatGPT. Collaborating closely with Product managers, developers, and other cross-functional teams, you’ll help ensure that product and platform changes are aligned with SEO best practice and create clear business value. You’ll also contribute to technical SEO tests, pilots, and scalable innovation initiatives that help us stay ahead in a rapidly evolving search landscape. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with technical problem-solving and a strong business value mindset. This is a purely technical role, and will not involve content optimization or link building activities. However, you will support those teams with technical implementation of wider SEO business requirements. WHAT YOU WILL DO As part of our global SEO team, you will: Drive optimisation across all areas related to technical SEO. Identify and prioritize technical SEO improvements by running technical audits across our ecommerce sites and translate findings into actionable recommendations and clear implementation plans for development. Drive page performance improvement initiatives and support technical efforts that improve crawlability, indexation, site health, and user experience. Support redirect strategies, migrations, and other critical technical changes to help protect and strengthen organic performance during implementation. Lead or contribute to technical SEO tests, pilots, and scalable improvement initiatives across global markets. Work closely with Product managers, developers, and cross-functional agile teams to ensure product development supports SEO best practices and creates business value. Advise product and development teams on SEO best practices, and share knowledge through training or stakeholder enablement where needed. As part of the SEO Operations team, you will work closely with the SEO Manager, SEO Strategist and fellow SEO Specialists to deliver results. WHO YOU ARE We’re looking for someone who is: Highly analytical, methodical and organized, with strong attention to detail. Experienced in turning technical complexity into clear, actionable insights for different stakeholder groups. Curious and proactive, with a strong interest in continuous improvement and developing smarter ways of working, and a passion for solving technical challenges. Comfortable navigating both strategic discussions and hands-on technical analysis in a fast-paced environment. A strong communicator and collaborator who builds trust and works effectively across technical and non-technical teams. Comfortable taking initiative, owning complex workstreams, and driving progress in a global organization. Passionate about technical SEO and emerging web technologies, with a keen interest in keeping H&M up to date with the latest industry developments. We’d love to meet someone who has: 5+ years in a dedicated SEO role, with strong hands-on experience in technical SEO, ideally within a large-scale international ecommerce environment. Deep understanding of how search engines and LLMs crawl, render, index, and rank content, and how technical site changes can be used to create strategic business value and increase site visibility in search and AI search platforms. Experience conducting technical SEO audits and working with recommendations related to XML Sitemaps, robots.txt, canonical tags, redirects, migrations, internal linking, hreflang, JavaScript SEO, and structured data. Solid understanding of web development fundamentals, including HTML, CSS, JavaScript, content management systems, and how frontend or platform decisions impact SEO performance. Hands-on experience with Google Search Console, GA4, site analytics, and technical SEO tools such as Screaming Frog, Lumar, Semrush, Ahrefs, and other similar tools. experience with managing Akamai redirect policies Experience working closely with developers or product teams, and confidence writing clear technical requirements, tickets, or recommendations. Experience in creating data-backed business cases to secure technical SEO implementation, and in follow-up analysis to measure impact. Strong understanding of website performance, page speed, and Core Web Vitals, and how these impact both SEO and customer experience. Excellent communication skills verbally, in writing, and in presentations. Fluent in English, both spoken and written. Experience working with Jira or similar task management platforms. Experience with SQL, Python, log file analysis, SEO A/B testing, automation (including agents) would be a plus. Experience working with Adobe Experience Manager (AEM), enterprise CMS platforms, or complex frontend frameworks would be a plus. WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.