Field Marketing Manager, SMB and Mid-Market - EMEA

Location: Come and join us in Dublin Freenow by Lyft for Client Travel is a product designed for businesses, primarily hotels, to quickly and easily book transport for their guests. Our key target industries are hospitality venues (hotels and restaurants) and automotive services We are seeking a highly driven Sales Manager to join our Client Travel team in Ireland. In this role, you will be responsible for identifying and pursuing new prospects that align with our target accounts, as well as managing and growing existing business. Your key objective will be to meet and exceed sales targets. You will be equipped with a sales engagement platform to master your outreach strategies and significantly boost conversion rates. As we drive growth at an incredible pace, we hire driven talents who enjoy freedom in choosing how to redefine success and pushing our boundaries. ---------------------------------------------------------------------------------------------------------------------------------- YOUR DAILY ADVENTURES WILL INCLUDE: * Our Sales team is the engine that steers new customer acquisition and engagement across Europe: our salespeople can do it all from prospecting to acquisition. They conquer markets with a value based solution oriented approach and use their know-how to grow our customer base at environmentally friendly rocket speed 🚀 * This role is predominantly field based and you will be meeting clients face to face to make them fall in love with our solution. You will run the onboarding process to make sure Freenow’s technology helps our clients in their day to day business.  * Be involved in product improvements and work on marketing strategies  * Last but not least you will manage your portfolio of existing clients including relationship meetings, look for cross and upsell opportunities as well as monitor their booking behaviour closely.  ---------------------------------------------------------------------------------------------------------------------------------- TO BE SUCCESSFUL IN THIS ROLE: * 2+ years of sales experience with proven track record of reaching / overachieving sales targets (knowledge of hospitality industry desirable but not a must) * Love being on the move * Understand how your activities are impacting your sales quota * You can make data driven decisions * Enjoy speaking and meeting new people and you know how to engage with them * Relish getting to know your customers to then collaborate with internal teams to improve our products for them * Use coaching opportunities and self reflection to master your sales skills * Fluent in English ---------------------------------------------------------------------------------------------------------------------------------- BENEFITS & PERKS IN A NUTSHELL: * Flexible working arrangements * LinkedIn Learning * Sabbatical & special leave policies * WeRoad partnership * Birthday, 24th + 31st December off * Short term EU work policy * Mobility Credit * Health Insurance * Employee assistance program     Plus more local benefits depending on your work location!   ---------------------------------------------------------------------------------------------------------------------------------- DIVERSITY, EQUITY & INCLUSION: Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.  ---------------------------------------------------------------------------------------------------------------------------------- SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:                 ---------------------------------------------------------------------------------------------------------------------------------- ABOUT FREENOW: Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.  In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

Work Mode: Hybrid 3+ days per week in our Dublin office Department: Marketing   ABOUT THE COMPANY  LearnUpon partners with over 1,600 organisations globally to unlock the potential of employees, customers & members through learning that’s easy, scalable and focused on results. Read more about life at LearnUpon here.    ABOUT THE TEAM The Marketing Team functions as a strategic engine for LearnUpon’s global growth. We are actively transforming Marketing from an execution-heavy support unit into a high-velocity, data-driven revenue driver. By establishing absolute clarity over our marketing-to-sales funnel and pioneering AI-driven workflows, we ensure our go-to-market strategies are optimized, scalable, and relentlessly focused on pipeline results.   ABOUT THE OPPORTUNITY As our Marketing Operations & AI Transformation Manager reporting to the VP Marketing, you will be a critical catalyst for our North Star by owning the systems, data, and processes that power our global marketing engine. You will lead our migration from Marketo to HubSpot, manage the wider marketing tech stack, and deliver the funnel reporting necessary to optimize ROI. Critically, you will be our dedicated AI champion—bridging the bandwidth gap by practically implementing AI tooling and automating day-to-day workflows to unlock unprecedented productivity across the team. In addition, you’ll be responsible for: * Leading the end-to-end migration from Marketo to HubSpot, including planning, data migration, programme rebuild, Salesforce integration, QA, and team enablement. * Owning marketing reporting and analysis across the funnel—from campaign performance and channel ROI through to MQL, pipeline, and revenue contribution. * Managing and optimising the marketing tech stack, ensuring tools are well-integrated, properly governed, and delivering measurable value. * Developing and rolling out the framework for AI adoption across the marketing team—identifying high-impact use cases, evaluating tools, defining processes, and enabling the team to work in new and more effective ways. * Partnering with Demand Generation, Content, Brand, Sales, RevOps & BI teams to ensure data flows, attribution, and campaign execution are seamless. * Establishing and maintaining data hygiene standards, lead routing logic, scoring models, and lifecycle management. * Collaborating closely with the GTM Engineer (RevOps) to integrate custom data sources and automated enrichment tools into the marketing tech stack, equipping the outbound team with actionable, high-intent account intelligence and clean target lists.   SKILLS & EXPERIENCE  Must-Haves                                                                          * 5+ years of experience in marketing operations, marketing technology, or a closely related discipline within B2B SaaS. * Hands-on expertise with HubSpot, including direct experience of platform migration. * Strong working knowledge of Salesforce CRM and its integration with marketing automation platforms. * Demonstrable experience building marketing dashboards, funnel reporting, and pipeline analysis. * Practical experience designing and implementing AI-enabled workflows, automated applications, or AI tooling in a marketing context. * Strong understanding of marketing data, lead lifecycle, and revenue attribution models. * Superb written and verbal English communication skills, with the ability to effectively engage stakeholders across the business. * A bias for action, strong project management discipline, and the ability to balance strategic thinking with hands-on execution. Nice-to-Haves * Experience in the LMS or Learning Tech industry. * Experience working in a fast-growing SaaS startup. * Experience leading martech transformation or consolidation projects in a global organisation. * Working knowledge of SQL, BI tools (e.g. Looker, Tableau, Power BI), or data warehousing concepts. * Familiarity with prompt engineering and evaluating generative AI tools for enterprise use. * Experience supporting ABM programmes and integrated demand strategies. * A relevant qualification (Degree or equivalent) in Marketing, Business, Analytics, or a related field. *If you don’t tick every box but believe this role is a mutually good fit, please don’t hesitate to apply. We’d love to hear from you.   WHY CHOOSE LEARNUPON? From comprehensive rewards and generous time off to meaningful investment in your growth and development, LearnUpon gives you the support, trust, and opportunity to do the most impactful work of your career. Learn more here.    HIRING PROCESS * Qualified applicants may be invited to an initial screening call with a member of our TA Team. * Successful candidates will be invited to a series of practical interviews. * Finally, candidates will have an interview with our CFO. * Successful candidates will be contacted with an offer to join our team.   Note: At LearnUpon, we utilise AI to enhance the speed and quality of our screening and assessment practices, but our hiring decisions are always human.    LearnUpon is an Equal Opportunities Employer.  We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.   Check out our Careers site and Instagram to learn more about working at LearnUpon.   By submitting your application, you agree to LearnUpon's Privacy Policy.