Communications Vice President

About Attain Built for consumers and companies, alike. In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their greatest asset, their data, in exchange for modern financial services. Built with this vision in mind, our platform allows consumers to access savings tools, earned wages and rewards without cost or hidden fees. In exchange, they give permission to use their real-time data for research, insights and targeted advertising. At Attain, your contribution will help us build a more equitable and efficient data sharing ecosystem, whether helping consumers access modern financial services or businesses leverage data to achieve better outcomes. You'll have the opportunity to work directly with hands-on leaders and mission-driven individuals everyday. About the role Attain is seeking a Senior Vice President of Business Marketing to lead our B2B marketing team through our next phase of growth. Our real-time measurement solutions, high-fidelity audiences and proprietary insights enable outcomes to increase customer lifetime value, and our marketing efforts are the foundation of that journey. You'll lead a high-impact team to strategize the creation and cultivation of account-based marketing initiatives, automation, branding, communication and events, as well as, product marketing, sales enablement, demand generation and content. Our ideal candidate brings exemplary marketing expertise within the ad-tech ecosystem, which will help continue to leverage Attain's unique positioning in the market. This is an externally facing role: you will represent Attain at industry events and conferences, on stage and in the press, as a visible voice of the brand. Preferred Qualifications * 10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred * Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape * Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation * Track record of building demand generation and email marketing programs with direct accountability to marketing-sourced pipeline * Experience owning product marketing and sales enablement, including product positioning, launch readiness and sales training programs * Fluency across the modern martech stack (e.g., Hubspot, Highspot), including evaluating and deploying AI functionality across content and marketing operations * Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines * Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights * Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning * Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer * Confident public speaker with a strong industry presence, comfortable presenting at conferences, on panels and in customer-facing settings * Bachelor's Degree in Marketing, Business Administration or Communications What a typical week might look like * Own the strategy for marketing initiatives across Attain's real-time measurement solutions, audiences and insights * Create, execute and measure full-funnel, account-based marketing plans for our unique partners across multiple channels * Own product marketing and sales enablement: positioning and messaging, GTM planning for product launches, sales content and training, ensuring reps are trained and launch materials are delivered ahead of every major release * Build and scale demand generation, lead management and email marketing programs, with accountability for marketing-sourced pipeline * Direct content strategy across the website, blog, social channels, case studies, testimonials and video, including AI-assisted content production * Oversee competitive and market intelligence, including a formal win/loss program, and turn findings into positioning and sales tools * Collaborate with cross functional partners who bring extensive expertise in their respective areas; branding, event management and supporting a dynamic sales team * Lead and manage B2B marketing team in their respective areas of expertise and amplify collaboration to enhance creative, brand and event strategy * Own Attain's tentpole owned events, including The Outcome Summit, alongside our sponsored and industry event calendar * Represent Attain externally: attend industry events, speak at conferences and on panels, and act as a visible ambassador for the brand alongside the executive team * Manage external agency and vendor relationships across PR, social and content, including Attain's external Public Relations firm * Quantify marketing efforts related to broader business objectives and establish team-wide metrics for ideal revenue driven outcomes * Establish strong rapport with broader sales, product, technology and operational leadership teams in order to ensure organization wide alignment to marketing efforts and initiatives * Support internal stakeholders including HR, SLT and business development with communications, internal events and company updates * Provide thought-leadership related to 'The Outcome' and future potential publications * Report performance metrics and indicators to the executive leadership team to identify opportunities for growth We're excited to hear from you. At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn't match every detail of the job description. If we don't see something that immediately fits, we will keep your resume on file for future opportunities.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. About WPP Media  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:  * Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  * Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  * Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  * 3 best things about the job:   1.Working for the fastest growing client, it provides and asks for unusual approach to the traditional media   2.Attain strong understanding of cross channel media strategy by working on fastest growing and diversified category   3.Be an architect with strong business outcome focus. Collaboration across the board – with teams from offline to online planning, ideation and deployment In this role, your goals will be: In three months:   * Understand the category and brand objectives for the year * Understand and take initiative towards agencies goal for the year. In six months:   * Successfully lead the account and engage with the client on brand’s media approach * Initiated & delivered at least 2 key projects * Understands the In-house products/software’s very well to demonstrate the same during client conversations In 12 months:   * Worked on Award entries * Built high credibility with the team & client What your day job looks like :   * Provide strategic communications & planning leadership on your set of brands * Help build effective media interventions on the back of strong Communication planning * Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning * Be responsible for the planning team career development & progression in the team * Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals. Skills and Experience  * Hand on experience on FMCG. * Expertise on TV planning * Working knowledge of digital platform * Good in communication and ability to present well * Would prefer candidates from agencies. * Persuasiveness * Pro-activeness * Communication skills * Stake holder management * Makes good presentations Minimum qualifications:   * Minimum 8-12 Years of experience handling offline and Digital  * Experience in handling FMCG clients in top agencies is preferred * E-commerce and digital is musts have * MBA - Marketing   Life at WPP Media & Benefits  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.