A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the

market; we’re creating it. We’re constantly innovating, evolving and transforming things for our

customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you

can put your ideas in the driving seat and change the way the world moves, join our international community.

In this pivotal role, you will own the CRM strategy for LeasingMarkt, working closely with the AutoScout24 CRM Lead to define

the strategy, roadmap and accelerate customer engagement across Email, App Push, and WhatsApp. You will partner with

Product and Engineering teams to deliver impactful CRM initiatives, optimize the customer lifecycle, and use data to continuously

improve performance.

A key priority for this role will be leading LeasingMarkt's migration from Salesforce Marketing Cloud to Iterable, laying the

foundations for a scalable, modern CRM ecosystem that unlocks new opportunities for personalization, automation, and AI-powered

customer engagement.

What you'll do

Own the CRM roadmap: Define and execute the CRM strategy for LeasingMarkt, aligning CRM initiatives with

business objectives and customer lifecycle priorities.

Own and optimize CRM engagement: Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and

App Push. Continuously improve engagement, conversion, and retention by optimizing campaigns, customer journeys, and lifecycle

communications.

Drive personalization and lifecycle marketing: Develop audience growth strategies, build meaningful customer segments, and

design personalized lifecycle journeys (e.g. onboarding, lead nurturing, re-engagement, and retention) to increase customer

engagement and conversion.

Lead the Salesforce Marketing Cloud → Iterable migration: Own the migration from planning through implementation, journey

design, QA, testing, launch, and post-migration optimization, while ensuring business continuity.

Drive CRM innovation: Identify and champion new opportunities in automation, AI, and personalization to continuously

enhance the customer experience and scale CRM performance.

Measure and improve performance: Monitor CRM health through dashboards and KPIs, analyze campaign performance, run A/B tests,

and translate insights into actionable improvements.

Collaborate across teams: Partner closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to

deliver CRM initiatives and continuously improve the customer experience.

What you bring

You bring at least 5 years of hands-on experience in CRM / Lifecycle Marketing, ideally in multi-channel environments.

Experience with CRM / marketing automation platforms (e.g. Salesforce Marketing Cloud, Iterable, Braze); migration experience

is a plus.

You are comfortable operating with a high degree of independence. You will be the dedicated CRM manager for

the LeasingMarkt brand—working from a different location than the central CRM team (based in Berlin)—and can confidently shape

strategy, execute campaigns, and drive results end-to-end.

You can switch easily between strategic thinking and hands-on execution. You enjoy designing long-term CRM strategies just as

much as creating and shipping day-to-day campaigns.

You have strong campaign execution skills to take campaigns from idea to send.

Comfortable with data and dashboards to measure impact and prioritize improvements.

Structured, proactive working style and confidence working with multiple stakeholders.

You are fluent in English (our working language). German proficiency is a plus.

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re

always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to

work in a way that suits you, learn new skills and reach your potential.

For a career where you can drive our business and shape your future, apply now.

https://www.leasingmarkt.de/karriere

Roll

Senior CRM Manager (m/f/d)

Kategori

Kultur, media, design

Plats

Berlin (Germany); Düsseldorf (Germany), Tyskland

Publicerad

15 juli

Sista ansökningsdag

16 augusti

Källa

Arbetsgivarens hemsida

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