Senior Product Marketing Manager

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. THE OPPORTUNITY The Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions. WHAT YOU'LL WORK ON Every day is different, but here’s an example of the kind of things you’ll work on: * Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams. * Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product. * Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges. * Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences. * Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies. * Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content. * Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams. * Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results. * Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities. ABOUT YOU This role will be a great fit if you: * 7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries. * Strong understanding of GTM strategies and product launch processes. * Proven experience in creating effective sales enablement materials and supporting sales teams. * Expertise in market segmentation, competitive analysis, and product positioning. * Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences. * Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts. * Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing. * Experience with performance tracking tools and product marketing metrics. * A proactive, self-starter attitude with a passion for fintech and innovation. OUR BENEFITS We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel. Financial & Insurance * Competitive salary benchmarked at 75-90th% of market * Pension (your minimum contributions are 4% with 9fin matching up to 7%) * Private Medical Insurance * Paid sick leave with Income Protection for long periods of illness * Group Life Assurance * Season Ticket Loan & Cycle to Work schemes Time off * 25 holiday days per year * Local public holidays (with the ability to exchange them for alternative days) * Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work * Work abroad for up to 3 months a year * 1 month paid sabbatical after 5 years of service * Enhanced parental leave & flexible working arrangements available Training & Culture * Professional learning and development budget * AI experimentation budget of £800 per employee to trial AI tools * Bi-annual team socials * Summer and Winter company social events A NOTE FROM THE HIRING MANAGER “At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age. As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products. This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market. If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!" — Madeline Thomas, Marketing Director, 9fin 9fin is an equal opportunities employer At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.

THE OPPORTUNITY ESW powers international ecommerce for some of the world’s most recognizable brands, helping them sell globally with confidence across checkout, compliance, payments, logistics, and customer experience. As our capabilities continue to grow, so does the opportunity to shape how the world understands and buys what we do.  We are looking for a growth minded Senior Product Marketing Manager to turn that complexity into clarity. You will define how our portfolio is packaged and launched, create solution stories that resonate with enterprise buyers, and lead a multi-product go-to-market strategy that drives real commercial results.  This is a rare opportunity to sit at a pivotal point in our growth and play a central role across product, revenue, and brand, with a visible impact on how ESW goes to market. If you enjoy bringing structure to complexity, telling clear stories about sophisticated technology, and seeing your work drive growth, this role offers that platform. WHAT YOU'LL OWN  * Portfolio strategy & packaging: Own ESW’s portfolio structure and packaging, defining how products ladder into clear solution-led stories aligned to enterprise buyer needs and growth strategy. * Product launches & GTM: Lead complex, multi-product launches and orchestrate GTM execution across Product, Growth, and Brand teams, ensuring launches are supported by complete GTM kits and enablement assets. * Positioning & market narrative: Define and evolve ESW’s positioning and messaging across ICPs, industries, and use cases, translating complex ecommerce, logistics, and technology capabilities into clear, enterprise-ready narratives. * Content development: Own the development of core product marketing content, including messaging frameworks, sales decks, solution narratives, and enablement assets that support solution-led selling. * Revenue enablement: Partner with Sales on large, complex deals where positioning and narrative influence outcomes, and lead enablement focused on portfolio storytelling and objection handling to improve win rate and deal quality. * Commercial outcomes: Ensure portfolio packaging and GTM execution support measurable commercial outcomes, including win rate, deal quality, and pipeline growth. * Product roadmap alignment: Partner with Product leadership to influence and align the product roadmap with portfolio strategy and positioning priorities. * AI and tooling: Apply AI and modern tooling to accelerate product marketing workflows, including content development, insight generation, and GTM execution. * PMM strategy & team contribution: Partner with the Director of Product Marketing on priorities and sequencing across the roadmap and contribute to Product Marketing ways of working and best practice WHAT WE'RE LOOKING FOR * Strong product marketing experience, ideally within enterprise SaaS, ecommerce, or technology environments * Proven ability to lead product launches, develop positioning, and support solution-based go-to-market strategies * Experience structuring and packaging complex product portfolios into clear, compelling narratives * Strength in storytelling, with the ability to simplify complexity and communicate value to enterprise buyers * A balance of strategic thinking and hands-on execution * Confidence working cross-functionally with Product, Sales, Growth, and Brand teams * Experience supporting enterprise sales cycles and influencing deal outcomes through positioning and messaging * Comfort presenting strategy, positioning, and GTM plans to senior stakeholders * Analytical mindset, with a focus on commercial outcomes and measurable impact * Curiosity and adaptability, with an interest in leveraging AI and new tools to evolve how product marketing operates ABOUT ESW Our purpose is simple: to create moments that matter between people and the brands they cherish. We enable brands to expand their global reach, facilitating simple and seamless ecommerce experiences for consumers worldwide. Through our integration solutions, we deliver a complete international checkout experience, including local duties, taxes, fulfilment, delivery management, and global returns and payment processing capabilities. Guided by our values - Own It, Champion Simplicity, Win as One, and Debate then Commit - we strive to foster innovation, accountability, and teamwork, creating solutions that inspire trust and drive impactful results. WHY JOIN US * Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment. * Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW. * Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work. * Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.   ESW is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at ESW are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.   If you require any reasonable accommodations or adjustments throughout the hiring process, please let us know. We are dedicated to ensuring equal access and opportunity for all candidates.   #LI-hybrid #LI-LK1