Sr. Technical Marketing Engineer - Lakebase/Apps

MKTQ227R20 At Databricks, Lakebase and Databricks Apps enable teams to build data-native applications where transactional data, analytics, and AI operate on the same platform. Lakebase provides a managed Postgres transactional layer for application state and operational workloads, while Databricks Apps supports building and deploying secure applications that run close to governed data and models. This role reports to the Senior Director of Product Marketing and works closely with product, engineering, and field teams. In this role, you will own Lakebase product marketing for application developers and database owners, with a focus on Postgres-backed transactional workflows and data-native applications that combine operational data, analytics, and AI. This is a critical role for the business and you will be the subject matter expert on database marketing. You will be the leader owning the messaging and guiding the content and GTM across all aspects of database marketing, through sales, partner, and marketing teams, and helping drive the awareness and adoption of the Databricks Data Intelligence Platform. Ideal candidates will have a proven record in product marketing and experience working on technical products. You would have a strong understanding of Data & AI platform offerings, have worked on creating messaging and positioning of technical products targeted at the enterprise market, and can build strong working relationships with stakeholders to deliver joint messaging and GTM plans. The impact you will have: * Own the messaging of Lakebase and clearly articulate its value for operational, analytical, and AI workloads * Develop and evolve use-case driven messaging for application developers and database owners, aligned with the broader Databricks Data Intelligence Platform narrative * Amplify messaging through Databricks own website and channels, as well as through partners’ webpages * Land sales enablement content and deliver high CSAT scores with field teams * Be the expert when it comes to any database messaging for any campaign or event Databricks is running, and enable teams with highly performant content to drive strong engagement and pipeline * Work with partner marketing teams at Databricks to coordinate our messaging at sponsored cloud events, such as Microsoft Ignite and AWS re:invent * Participate in joint business reviews with sales and partner teams, understand gaps where Lakebase marketing can help, and execute to drive a stronger impact * Deliver customer stories and proof points that demonstrate real-world Lakebase adoption and impact What we look for: * 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience in marketing cloud databases * Strong understanding of databases, analytics, and/or AI space * Experience building marketing content for technical personas * Experience working with sales teams (field marketing, enablement) * Experience working with partners (SI and/or ISVs) * Preferred technical academic background (BS in computer science or related discipline) or experience, coupled with MBA   Pay Range Transparency Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.   Zone 1 Pay Range $163,400—$224,750 USD Zone 2 Pay Range $147,100—$202,300 USD Zone 3 Pay Range $139,000—$191,050 USD Zone 4 Pay Range $130,700—$179,750 USD About Databricks Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook. Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here. Our Commitment to Diversity and Inclusion At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics. Compliance If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. WHAT IS THE ROLE We're looking for a strategic ABM leader to build and elevate Elastic's account-based marketing practice. This is a player-coach role - you're accountable for your team's collective results while architecting the center of excellence, governance, tooling, and enablement that scales ABM across the entire organization. You'll define what great ABM looks like at Elastic, develop the marketers who deliver it, and ensure the broader GTM org understands how to adopt ABM principles. WHAT YOU WILL BE DOING CENTER OF EXCELLENCE & GOVERNANCE * Define Elastic's ABM vision, playbooks, and maturity roadmap across 1:1, 1:few, and 1:many motions * Establish governance: account selection criteria, tier methodology, ICP scoring, and cross-functional working norms * Build and maintain the ABM knowledge hub - ensuring plays, findings, and procedures are detailed and accessible * Be responsible for the ABM tech stack - ensuring adoption, correct configuration, and significant return on investment LEADERSHIP & COACHING * Lead, mentor, and develop a team of ABM managers — owning their growth, performance, and everyday execution quality * Serve as Elastic's internal ABM evangelist — educating field marketing, sales, SDRs, and customer success on ABM principles and how to adopt them * Represent ABM at the leadership level, supporting integrated planning and delivering executive readouts on performance and roadmap METRICS & ACCOUNTABILITY * Lead the ABM team's results: account engagement, pipeline influence/originated, buying group expansion, deal velocity, and revenue contribution. * Define the measurement framework and own how we communicate ABM impact to the business. * Work with marketing operations teams to build executive-ready dashboards and optimize based on performance data. WHAT YOU BRING * 8+ years in B2B marketing in a fast-paced enterprise software environment * Consistent track record building ABM frameworks, playbooks, or centers of excellence that elevated practice across an organization * Strong people leadership skills — you encourage, develop, and hold accountable a distributed team * Deep expertise with ABM platforms (Demandbase, 6sense, Userled, etc.) and the broader martech stack * Excellent executive communication — you translate ABM strategy into business outcomes for CMOs, CROs, and sales leaders * Experience marketing sophisticated enterprise technology — cloud, security, AI/ML, observability, or search — to technical and business buyers BONUS POINTS * ABM certification (e.g. ITSMA or equivalent)   Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.   The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.  These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.   An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $106,900—$169,100 USD The typical starting salary range for this role in the select locations listed above is: $128,200—$202,700 USD ADDITIONAL INFORMATION - WE TAKE CARE OF OUR PEOPLE As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. * Competitive pay based on the work you do here and not your previous salary * Health coverage for you and your family in many locations * Ability to craft your calendar with flexible locations and schedules for many roles * Generous number of vacation days each year * Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service * Up to 40 hours each year to use toward volunteer projects you love * Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.