Brand Performance Designer

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. As our Performance Creative Designer, you will develop high-impact creative for paid media programs, working as an embedded partner to Paid Media to continuously generate, test, and evolve creative. Your work will span channels including paid social, display, and other digital placements, with a focus on delivering a steady stream of new ideas. You will help establish a stronger model for performance creative at Asana, one that prioritizes originality, volume, and continuous testing while maintaining strong alignment with the brand. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Develop high-performing creative for paid media campaigns across channels including paid social and display. * Own creative output for performance programs, producing multiple concepts and variations designed for testing in market. * Translate campaign objectives, messaging, and product value into clear, compelling, and channel-appropriate creative. * Partner closely with Paid Media stakeholders to understand testing plans, performance data, and optimization opportunities. * Continuously iterate on creative based on performance insights, refining and evolving ideas over time. * Generate new creative directions informed by trends, competitive work, and emerging best practices. * Balance speed and craft, delivering a high volume of quality work while maintaining brand consistency. * Use AI tools to accelerate concept generation, variation development, and production workflows to increase the scale of creative testing. ABOUT YOU * 4-6 years of experience in digital design, performance creative, or advertising, ideally within technology or agency environments. * A strong portfolio demonstrating craft in paid media creative, including multiple variations and examples of iterative testing. * Clear understanding of how creative performs across digital channels, including paid social and display. * Ability to generate original ideas and translate them into effective, testable creative concepts. * Strong visual craft with deep attention to hierarchy, clarity, and message communication. * Experience using performance data and insights to inform creative decisions and improvements. * Highly proficient in Figma and Adobe Creative Suite; experience with motion design is a plus. * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $146,000 - $166,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid ---------------------------------------------------------------------------------------------------------------------------------- About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

| 12-month fixed-term contract | Office-first _________________________________________________________________ ABOUT THE TEAM Our Performance Marketing team is responsible for acquiring new merchants across SumUp's core markets and managing significant investment in paid digital channels to hit ambitious growth targets. Within that team, the Mobile Acquisition squad is one of the fastest-moving and output-intensive units we have.  We're looking for a designer who can hit the ground running, bring creative rigour to a data-led environment, and help us raise the bar on what performance creative looks like at SumUp.  This isn't a role where you wait for briefs, it's one where you shape how we show up across Google, Meta, Snapchat, and TikTok, working closely with our Content Manager to produce creative that converts. _________________________________________________________________ WHAT YOU'LL DO * Own end-to-end creative execution for paid and owned channels within Mobile Acquisition, translating briefs, performance data, and channel requirements into compelling assets * Produce high-quality static, video, and motion content across Google, Meta, Snapchat, and TikTok, working closely with the Content Manager to align on creative direction * Use performance data to inform creative decisions, running structured A/B tests and iterating quickly based on what the numbers tell you * Collaborate with Performance Marketing, Content, and Design teams to maintain brand consistency and quality across all touchpoints * Actively integrate AI tools and automation into your workflow to increase output speed and creative quality * Contribute to and improve creative systems, templates, and production processes to scale beyond individual output _________________________________________________________________ YOU'LL BE GREAT FOR THIS ROLE IF… * Proven experience delivering performance marketing creative across digital channels, including Meta, Google, TikTok, and Snapchat * Strong proficiency in Adobe Suite and Figma, with working knowledge of motion design and video production * Comfort letting data challenge creative instincts — able to interpret performance metrics and translate them into actionable creative iterations * Experience working in fintech, payments, or a similarly regulated and fast-paced industry, with an understanding of how design supports business outcomes * Confident using AI tools to enhance creative workflows and staying current on emerging technologies * Track record of operating autonomously in lean, agile teams where speed, quality, and stakeholder management all matter at once _________________________________________________________________ WHY YOU SHOULD JOIN SUMUP * 🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup * 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced * 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success * 📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education * 💶 A corporate pension scheme where we match up to 20% of your contributions * 🏖️ Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days * 🏋️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches * 🌴 Break4me: 1-month sabbatical after 3 years of service * 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team _________________________________________________________________ ABOUT SUMUP Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok. _________________________________________________________________ 📽️ Want to bring this role to life on LinkedIn or your job post? Check out our Global Employer Brand video library for ready-to-use content. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.