Technical Program Manager, Extensibility Programs

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. - we invite you to be part of the solution!" Location Requirement: This role is open to candidates currently based in and legally authorized to work in the UK, Portugal, or Ireland. We are unable to consider applicants outside these locations. Your Mission Your mission is to make SoSafe deployable, trustworthy, and extensible within the enterprise security ecosystem. Security-conscious organisations don't just evaluate our content when they buy- they evaluate our architecture, and they form their first impression through our demos. This role owns the capabilities that determine whether SoSafe passes a procurement security review, whether IT teams can provision thousands of users without friction, whether our platform embeds seamlessly into the tools enterprises already rely on, and whether Sales and Solutions Engineering can run compelling, reliable demonstrations that reflect what production actually looks like. You will own the product areas that form SoSafe's enterprise control plane: how users are provisioned and managed, how identities are authenticated, how access is governed across roles and organisational structures, how external systems connect with our platform through a well-designed extensibility surface, and the demo infrastructure that underpins our go-to-market motion. These are not background concerns- they are active drivers of deal velocity, customer retention, and platform growth. This is a high-impact role with cross-functional visibility, sitting at the intersection of product strategy, enterprise sales, and technical architecture. This is a commercial role, as you will set the direction for capabilities that directly influence whether enterprise organisations choose SoSafe, stay with SoSafe, and expand their use of SoSafe. What You'll Do * Define and communicate the product vision and strategy for SoSafe's platform capabilities: user and identity management, authentication, access control, platform extensibility, and demo infrastructure. * Own the roadmap for enterprise-critical features including SCIM-based user provisioning, SSO/SAML, role-based access control (RBAC), and our external API and integration surface, balancing immediate enterprise requirements with long-term platform scalability. * Own SoSafe's demo infrastructure, the environments, tooling, and configuration management that Sales and Solutions Engineering rely on to run credible enterprise demonstrations. Ensure demo environments are stable, production-representative, easy to provision and reset, and kept current with product releases so that what prospects see reflects what they'll get. * Partner closely with Sales, Solutions Engineering, and Customer Success to understand procurement blockers, security review patterns, and enterprise deployment challenges, and translate these into a roadmap that accelerates deal velocity and reduces time-to-value to deliver commercial impact. * Collaborate with Engineering, Design, Security and Technical Program Management to deliver reliable, compliant platform capabilities that IT and security teams trust to deploy at scale. * Define SoSafe's platform extensibility strategy, the API surface, integration patterns, partner ecosystem, and developer experience that enable customers and technology partners to embed SoSafe into their wider security stack. * Work with Product Marketing and GTM teams to articulate SoSafe's enterprise-readiness story, support pre-sales security reviews, and contribute to RFP responses. * Establish performance metrics for platform capabilities and quantify their impact on enterprise conversion, deployment speed, and expansion. * Ship incrementally, learning from early adopters, and maintaining a high bar for security and reliability throughout. Your Profile * 7+ years of experience in Product Management, ideally in a B2B SaaS business. * Proven track record of owning platform, infrastructure, or enterprise-readiness products with direct commercial impact, such as identity and access management, platform extensibility, integration ecosystems, demo or sandbox infrastructure, or enterprise administration and compliance capabilities. * Conceptual fluency in enterprise authentication and provisioning standards, SSO (SAML/OIDC), SCIM, OAuth, RBAC. You don't build them, but you lead credible technical conversations with engineering teams and security-conscious enterprise buyers. * Demonstrable mastery of outcome-oriented prioritisation, particularly across the tension between long-term platform investment and short-term enterprise deal requirements. * Exceptional cross-functional leadership, with experience aligning Engineering, Security, Sales, Legal, and executive stakeholders around a coherent platform strategy. * You're comfortable operating in high-complexity, high-stakes technical domains where reliability and security are non-negotiable constraints, not afterthoughts. There are a few things that are highly beneficial, but not essential, for this role: * Experience at a company selling to enterprise security teams or IT buyers, where you've navigated procurement security reviews, compliance requirements, or InfoSec audits. * Hands-on exposure to platform extensibility in practice, API design standards, developer experience, versioning, rate limiting, webhook patterns, or partner ecosystem development. * Hands-on exposure to demo or sandbox environment management, understanding what it takes to keep demo environments stable, data-fresh, and representative of production across rapid release cycles. * Familiarity with the identity provider landscape (Okta, Azure AD, Google Workspace, Microsoft Entra) and how enterprise IT teams integrate SaaS tools into their identity infrastructure. What we offer* * Work/Life balance: Flexible hours, 33 vacation days * Wellbeing and financial support: Access to Open Up, corporate discounts * Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups * And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ *Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process. About Us At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence. Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us. If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!