Marketing Strategy Analyst

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Since 2012, we’ve transformed how people get around. Now, Lyft’s Global Growth team is redefining the premium ride experience. To advance these goals, we are looking for an experienced Marketing Manager to join our Global Growth team and help grow our luxury transportation portfolio.  It’s an exciting time to be part of the team. We’re combining world-class service with purpose-built technology to push the industry forward.  As the Marketing Manager, Luxury Experience you’ll embed deeply with our product, design, engineering, and operations teams to shape our product roadmap and coordinate cross-functionally to drive cohesive launches that win business.  The ideal candidate will have strong business acumen and a background in marketing, including a track record of developing impactful marketing strategies and a proven ability to build key cross-functional relationships. Experience working on luxury brands or partnerships, in the travel and hospitality space, or with a marketplace business is a plus.  RESPONSIBILITIES: * Shape marketing strategy and lead high-impact go-to-market launches for new product experiences in our luxury portfolio * Be the voice of the customer to influence cross-functional thinking; continually inform the product roadmap & marketing plans to meet customer needs * Own outbound marketing campaign strategies that consider the full funnel to drive engagement and growth * Build a broad understanding of existing research and competitive landscape, scope new research to address gaps, and surface actionable insights to inform product and marketing strategy * Partner with cross-functional teams such as Product, User Research, Operations, Partnerships, to ensure our marketing approach delivers against business objectives * Write inspiring creative briefs and shepherd the creative development process for end-to-end marketing touchpoints EXPERIENCE: * 5+ years of experience in product marketing, or similar area * Experience in bringing to market product experiences that delight customers * Track record of applying consumer insights to inform and optimize product roadmaps and marketing efforts * Proven ability to develop strategies to solve ambiguous and complex problems * Strong project management skills with experience coordinating complex, multi-stakeholder launches * Very strong written communication skills; ability to effectively tailor communication to a variety of audiences * Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems * Ability to wear multiple “hats” when developing marketing strategies and partner effectively with SMEs across Brand, Growth Marketing, B2B Marketing, etc.  * Strong interpersonal skills with the ability to collaborate, manage expectations, and work cross-functionally with both technical and creative teams * Analytical thinker with experience in data-driven marketing; ability to independently drive experimentation focused on conversion and engagement *   BENEFITS: * Extended health and dental coverage options, along with life insurance and disability benefits * Mental health benefits * Family building benefits * Child care and pet benefits * Access to a Lyft funded Health Care Savings Account * RRSP plan with company match to help save for your future * In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service  * Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible. * Subsidized commuter benefits and Lyft ride credits Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the Toronto area is CAD $115,000 - CAD $143,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process. Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions. This job fills an existing vacancy.

ABOUT BEHAVOX Behavox is a cloud-native AI company providing an integrated controls platform for global banks, asset managers, hedge funds, private equity firms, insurance businesses, and commodity firms. The platform unifies communications and trade surveillance, compliant archiving, policy management as well as front-office analytics on a single, AI-native technology stack, delivered as a globally scalable SaaS-based cloud service. At Behavox, our engineering culture is built around speed, experimentation, and technical excellence, following agile principles and rapid iteration. We constantly test and adopt the latest cloud technologies and AI tooling, optimising for fast feedback loops and execution. We look for people who can move fast, challenge conventional wisdom, and who want to work at the frontier of modern AI, SaaS platforms, and distributed systems. Behavox is a high-performance organisation with a strong bias toward delivery, ownership, and responsibility. We commit, and we execute. We are building systems that are complex, mission-critical, and global in scale; systems that many consider too large or too difficult. To do that, we seek the smartest, most technically capable engineers and technologists who take end-to-end responsibility and want to win by building what others cannot. Founded in 2014 and backed by SoftBank Vision Fund, Behavox is headquartered in London, with offices worldwide, including New York City, Montreal, Seattle, Singapore, and Tokyo. About the Role As a Marketing Events Manager 3, you will lead the strategy, planning, execution and optimisation of global third-party and company-owned events that drive pipeline growth, accelerate revenue and strengthen brand authority. Reporting to the Head of Marketing Programmes (Events), this role operates with significant autonomy and contributes directly to regional and global marketing strategy. This is not a purely executional position; it requires strong commercial judgement, cross-functional leadership and a clear focus on measurable business impact. You will own the strategic development of Behavox’s event portfolio by researching, evaluating and prioritising industry conferences and sponsorship opportunities aligned to our ideal customer profile and revenue objectives. You will build and manage annual and quarterly event roadmaps tied to pipeline targets, while forecasting and controlling budgets to ensure maximum return on investment. In addition to third-party events, you will design and scale company owned experiences, including executive roundtables, client forums and flagship gatherings. These initiatives will strengthen customer engagement, elevate brand perception and create differentiated market positioning. You will be responsible for building scalable playbooks that ensure repeatable success across regions. This role also serves as a central connector across Marketing, Sales, Product Marketing, Customer Success, Finance, Legal and Leadership. You will align messaging, coordinate activation strategies, manage vendor relationships and ensure seamless execution from pre-event planning through to post-event follow-up. Establishing clear success metrics - including meetings secured, MQLs, SQLs, pipeline influence and revenue attribution - will be critical, as will continuously analysing performance data to refine and optimise strategy. Global travel will be required as necessary to support high-impact initiatives. What You'll Bring * Global B2B event planning and execution within enterprise SaaS, fintech, or high-growth technology environments. * Revenue marketing strategy, including pipeline generation, acceleration, and attribution modelling. * Event operations management, including logistics planning, vendor oversight, and risk mitigation. * Commercial contract negotiation, budget forecasting, and financial management for multi-region initiatives. * Cross-functional stakeholder management within complex, matrixed organisations. What You'll Do * Independently plans and delivers complex global events end-to-end within a team structure, managing timelines, logistics, vendors, and stakeholders. * Develops and executes event strategies aligned to pipeline and revenue targets, ensuring measurable ROI. * Negotiates and manages event and vendor contracts while maintaining budget control and cost efficiency. * Designs and implements structured activation plans (pre-event, on-site, post-event) to maximise pipeline creation and acceleration. * Produces detailed performance reporting and post-event analysis to continuously optimise strategy and execution. What We Offer * The opportunity to work on a global, mission-critical AI platform alongside the best engineers and technologists across multiple geographies. * A role with real ownership and impact, building complex systems at scale in an environment that values speed, experimentation, and technical excellence. * A highly attractive benefits package, including competitive cash compensation, an equity award aligned with long-term value creation, and comprehensive health insurance for employees and their families. * Modern, comfortable offices, with an expectation of working from the office 2 days per week, reflecting our belief in strong in-person collaboration. * A generous time-off policy of 30 days annually, plus public holidays and sick leave, recognising the importance of sustained high performance. About Our Process We take Talent very seriously and we are building a community of extraordinary individuals working together in very high performing teams. We also know that the best Talent always has options so we believe that the process has to be a two way assessment - the company AND the candidate assessing the business needs alignment, the career next step alignment, and the cultural alignment.  During the process we will begin by exploring the core factors regarding salary and location along with core experience and skills and values alignment. We will then deep dive explore the critical technical competencies we have identified for the role, and then we will deep dive in behavioral competencies. The most aligned candidate will then be asked to do a practical work task simulation activity so we can make sure that you will enjoy the kind of work the role requires, and this task will typically be presented and discussed with a group of colleagues and managers. Finally we will ask you to meet with a number of our senior leaders to make sure that you are making the most informed call possible. Please note that: * We want to get to know you and have a genuine conversation, so the use of AI tools or assistance during live interviews is strictly prohibited and will result in immediate disqualification from the process  * Interviews may be recorded for internal review purposes to ensure fairness and enable collaborative hiring discussions within the team.