CRM Specialist

DEINE AUFGABEN Standort: Berlin (hybrid) · Umfang: Vollzeit, 40 Std./Woche DEINE MISSION Das CRM-Team spielt bei uns eine zentrale Rolle: Wir machen anspruchsvolle Themen aus Gesundheit, Medizin und Neuropsychologie einfach und spannend — damit sich möglichst viele Menschen dafür entscheiden, ihre geistige Fitness zu trainieren und ihr Gehirn gesund zu halten. In dieser Rolle gestaltest du diese Kommunikation maßgeblich mit. DEINE AUFGABEN Kampagnen & Automation * Du planst und realisierst CRM-Kampagnen in Iterable * Du entwickelst Workflows und logische Sequenzen aktivierender Inhalte * Du automatisierst die Kommunikation entlang von Events und Verhalten (event- und behaviour-triggered), damit die richtigen Inhalte zur richtigen Zeit ankommen Content & Optimierung * Du schreibst relevante, verständliche und inspirierende Inhalte zu kognitiver Fitness und Gehirngesundheit — für Newsletter, Website, In-App und Blog, mit Reichweite zu Millionen Menschen * Du optimierst die Kommunikation fortlaufend mit A/B-Tests * Du analysierst die Ergebnisse und leitest daraus die nächsten Schritte ab Team & Wirkung * Als Teil eines interdisziplinären Growth-Teams bringst du deine Ideen ein und verbesserst Produkt und Nutzererfahrung * Du setzt dich für das gemeinsame Ziel ein: Millionen Menschen dabei helfen, geistig fit und gesund zu bleiben DEIN PROFIL Must-haves * Mindestens 2 Jahre relevante Berufserfahrung in Email Marketing Automation und CRM * Erfahrung mit Content-Management-Systemen und Newsletter-Versandtools (idealerweise Iterable) * Erfahrung mit Segmentierung und Funnels in der Marketing Automation * Du schreibst präzise, lebendig und empathisch, mit Gespür für Lesefluss und Wirkung * Du kannst wissenschaftliche Studien kritisch bewerten und einordnen und kennst die Grenze zur Marketing-Übertreibung * Muttersprachliche Deutschkenntnisse und fließendes Englisch * Ausgeprägte Problemlösungs-, Organisations-, Projekt- und Zeitmanagement-Fähigkeiten * Freude an Datenanalyse zur Optimierung der Kommunikationsarbeit * Du denkst mit, hinterfragst den Sinn von Aufgaben und bringst eigene Ideen ein — neugierig und lernfreudig * Teamplayer:in, die/der Kolleg:innen gern unterstützt * Echtes Interesse an Gehirn und Gehirngesundheit, idealerweise als Nutzer:in digitaler Gesundheits-, Bildungs- oder Produktivitäts-Apps * Vollzeit (40 Std./Woche), Standort Berlin (hybrid) Bonus * Erfahrung oder Interesse an UX / Visual Design / Illustration * Abgeschlossenes Studium in Medizin, Neuropsychologie, Neurowissenschaften, Kognitionswissenschaften, Psychologie, Medien, Kommunikation oder Journalismus WARUM WIR? * Ein Job mit positivem Impact für Gesellschaft und Karriere — du beeinflusst das Leben von Menschen in einem Bereich, der wirklich zählt: ihre geistige Fitness * Attraktives Gehalt plus Bonus * Steile Lernkurve und eigenverantwortliches Arbeiten * Eine unterstützende Kultur, in der Kolleg:innen sich gegenseitig helfen und voneinander lernen * Aktive Mitgestaltung und direkter Impact als Teil eines erfahrenen, motivierten Growth-Teams * Coaching durch erfahrene Kolleg:innen * Dein persönliches Education Budget für deine Weiterentwicklung * Jobticket * Urban Sports Club Mitgliedschaft * Hybrides Arbeiten und bis zu 30 Tage Full Remote (Workation) pro Jahr

At Catawiki, every day brings the extraordinary! Whether it’s Daniel Ricciardo’s Formula 1 Car, a Woolly Mammoth’s Skeleton, Lady Gaga's Jumpsuit or Usain Bolt’s running shoe, we encounter exceptional objects every day. We’re a one-of-a-kind marketplace for buying and selling special objects. Each week, more than 100,000 unique items are auctioned, all carefully curated by our passionate in-house experts. Having sold over 25 million unique objects, our mission is to become the world’s most popular destination for special objects. As a growing, diverse and sustainable scale-up, we proudly live by three core values. If these values resonate with you, we’d love to explore how you can join us. * Taking ownership and driving impact  * Being open to change and feedback * Being passionate about our mission and our customers.  ABOUT THE ROLE As CRM Specialist at Catawiki, you will own the development, execution, and optimisation of our global, data-driven CRM strategy. You will be responsible for ensuring that our communications are relevant, timely, and impactful - driving customer engagement, retention, and conversion across multiple channels. These include email, app push notifications, in-app messages, notification centre, and web banners. Your mission will be to: * Activate new Catawiki users and guide them towards becoming active participants. * Reactivate dormant or inactive users with targeted and personalised strategies. * Drive conversion from visitor to bidder (demand side) and visitor to submitter (supply side), with a strong focus on ensuring both result in wins and sales. Collaboration is central to this role: you’ll work closely with Product Management, Brand, and Country Managers to design impactful CRM initiatives that align with business priorities and deliver measurable results. WHAT YOU’LL DO * Support your manager in shaping strategy while staying close to the action by leading the operational execution of Catawiki’s CRM programmes, ensuring they deliver impact and stays aligned with business goals * Use data and insights to design, test, and optimise customer journeys that drive activation, retention, and revenue growth. * Proactively identify opportunities for innovation and improvement, embedding analytical rigour into every step. * Partner with cross-functional teams (Product, Brand, Country Management, Analytics) to ensure CRM efforts are integrated and impactful. * Contribute to building functional expertise by sharing knowledge, encouraging ownership, and embracing a culture of experimentation and continuous learning. WHAT YOU’LL BRING You enjoy being hands-on with operational work and combine this with creativity, strategic vision, and analytical strength. You’re a confident leader who inspires others and delivers measurable business results. * Experience: 3+ years of CRM experience, ideally in an eCommerce or digital marketplace environment, with proven results in driving customer activation, retention, and monetisation. * Expertise: Strong knowledge of CRM channels (email, app, push, in-app, web) and best practices, with a data-driven approach to experimentation and optimisation. * Analytical acumen: You thrive on using data to uncover insights, identify patterns, and make decisions.  * Functional skills: Excellent communication, project management, and stakeholder management skills; able to simplify complexity and drive execution. * Mindset: Resilient, proactive, and adaptable; eager to embrace change, innovate, and create solutions. * Customer focus: Passionate about Catawiki’s mission and customers, always thinking from the customer’s perspective. * Professional proficiency in English   The role is based in Lisbon, Portugal.     WHY YOU'LL LOVE WORKING WITH US * Create a visible impact by working at scale in a global organisation serving millions of customers across 80+ categories. In our flat structure, every role has a broad scope and directly impacts both our customers and the business. * Learn and grow through our Learning & Development initiatives, including clear development plans and mentorship programmes to support your career progression. * A culture of connection defines us. We’re a passionate, diverse team of 800+ Catawikians representing 60+ nationalities. We foster an inclusive and queer-friendly environment where everyone is encouraged to bring their full self to work. * Celebrate life’s moments with us. You’ll receive a €100 Catavoucher when you join, a €50 Catavoucher on your birthday, and an extra day off each year to “Pursue Your Passion”. We also offer additional leave for key work anniversaries and important life events. Benefits may vary by location. OUR OFFICES AND WAY OF WORKING Our vibrant offices in Amsterdam and Lisbon are designed to inspire collaboration. Most Catawikians operate in a hybrid setup, combining office-based and remote work, with a minimum of two days per week in the office, unless a role is explicitly stated as fully remote or fully office-based. INTERESTED? Apply with an English CV and Cover Letter. By applying, you agree to Catawiki’s Applicant Privacy Policy. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply anyway. You may be just the right candidate for this or other roles.