Founding Product Marketing

Who we are Sapien is rethinking how finance teams operate in the age of AI. We’re building toward an autonomous CFO—systems that run company financials end-to-end. Our platform analyzes complex financial data in real time to increase decision cadence, prevent costly mistakes, and surface value. Sapien has caught multi-million-dollar errors, saved thousands of jobs, and returned significant dollars to customers’ bottom lines. We partner with traditional businesses—manufacturing, healthcare, restaurants, and large enterprises—to deeply understand and automate their financial workflows. We’re HQ’d by Madison Square Park in NYC and backed by General Catalyst, Neo, and top operators from Google, OpenAI, Microsoft, Ramp, and Stripe (over $9M raised). THE ROLE We're hiring a Founding BDR to own pipeline generation at Sapien. Your job is simple to state and hard to do: put Sapien in front of the right CFOs and finance leaders, at scale, and keep the sales team fed with qualified pipeline. This is not a dial-the-phone-200-times BDR seat. You'll own the top of funnel end-to-end: who we target, what we say, which channels we use, and how we iterate. You'll work directly with the founders and sales team, sit close to the deals you source, and be first in line for what comes next, whether that's an AE seat or leading the BDR team as we scale. WHAT YOU'LL DO Pipeline Generation * Build and run targeted outbound campaigns to finance executives, from ICP definition to messaging to sequencing to iteration. * Source, qualify, and progress leads through the funnel. You own top-of-funnel and pipeline velocity. Your scoreboard: qualified meetings booked and pipeline created. * Experiment relentlessly across new channels, angles, and tactics. Measure what works, kill what doesn't. Sales Support * Support live deals through research, competitive intel, call prep, and follow-ups. * Partner with the founders and sales on positioning, messaging, and narrative. You'll help shape how the market sees Sapien. Market Signal * Develop a deep understanding of finance workflows and the modern finance tech stack to sharpen every touchpoint. * Feed structured signal back to product and leadership: what's resonating, what's not, and where the opportunity is. What we're looking for * Builder mentality. You'd rather design the system than run someone else's playbook. You see gaps and fill them without being asked. * 1–4+ years of experience in GTM, sales, growth, consulting, or finance. You've done some version of pipeline work and want to go deeper. * Exceptional communicator. You write outbound that gets replies. You speak with confidence to senior finance leaders. Your writing is crisp and persuasive. * Process-obsessed. You build clean systems — CRM hygiene, dashboards, documented workflows. You don't let things slip through cracks. * AI-native. You use AI tools daily and you're energized by what's possible. You'll be expected to leverage AI across your workflows. * High agency. You operate with speed and urgency in ambiguous environments. You don't wait for permission — you identify what's next and do it. HOW YOU WORK (VALUES WE CARE ABOUT) * AI-native. You’re energized by applying AI to transform how businesses run. * Ambiguity-shaping. You turn nebulous problems into a first pass and drive to resolution. * Extreme ownership. You identify what’s next—and do it. If you say it, it gets done. * Speed & hustle. You bias to action and move with urgency without sacrificing quality.

Who we are Sapien is rethinking how finance teams operate in the age of AI. We’re building toward an autonomous CFO—systems that run company financials end-to-end. Our platform analyzes complex financial data in real time to increase decision cadence, prevent costly mistakes, and surface value. Sapien has caught multi-million-dollar errors, saved thousands of jobs, and returned significant dollars to customers’ bottom lines. We partner with traditional businesses—manufacturing, healthcare, restaurants, and large enterprises—to deeply understand and automate their financial workflows. We’re HQ’d by Madison Square Park in NYC and backed by General Catalyst, Neo, and top operators from Google, OpenAI, Microsoft, Ramp, and Stripe (over $9M raised). THE ROLE We're hiring our Founding AE to own deals end-to-end and help scale Sapien's revenue engine from the ground up. You'll run full-cycle sales from first conversation through close while helping shape our narrative, outbound strategy, and enterprise sales motion. You'll work directly with the executive team to turn early traction into a repeatable, scalable sales motion. This means running discovery, demos, pilots, and negotiations, closing customers, and helping define how Sapien sells—from pricing and packaging to sales process and playbooks. WHAT YOU'LL DO SALES EXECUTION * Own the full sales cycle from first meeting through close. * Run discovery, demos, pilots, and commercial conversations with finance and analytics leaders. * Manage pipeline and forecast revenue. You own deals and revenue outcomes. GTM & SALES MOTION * Help define Sapien’s sales process, pricing, packaging, and sales materials. * Partner with founders on positioning, messaging, and narrative. * Work with pipeline generation efforts (outbound, events, content) to ensure strong pipeline quality and conversion. CUSTOMER & MARKET INSIGHT * Develop deep expertise in finance and analytics workflows and the modern finance tech stack. * Feed structured market insight back to engineering, product, and leadership (what's resonating, objections, pricing feedback, and product gaps). * Help turn early customers into references, case studies, and expansion opportunities WHAT WE’RE LOOKING FOR * Prior selling experience. 2–5+ years in Enterprise / MM selling roles. Strong ability to own deal cycles end-to-end and lay process foundations for GTM. * Strong in front of customers. Experienced in selling in complex/technical selling motions. Ability to own a room and sell directly to leadership teams. * You build systems, not just deliverables. When you solve a problem, you make sure it stays solved. You leave behind processes, not just outputs. * AI-native. You use AI tools every day. You pick up new tech faster than anyone around you and you can't help but show others how to use it too. * High agency. You don't wait for a brief. You figure out what needs to happen and you go do it, with attention to detail that holds up under scrutiny. HOW YOU WORK (VALUES WE CARE ABOUT) * AI-native. You’re energized by applying AI to transform how businesses run. * Ambiguity-shaping. You turn nebulous problems into a first pass and drive to resolution. * Extreme ownership. You identify what’s next—and do it. If you say it, it gets done. * Speed & hustle. You bias to action and move with urgency without sacrificing quality.