Product Marketing Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma is looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market. This is not a role that owns a single product launch. It is the role that makes every launch more coherent, more targeted, and more effective. This person builds the systems: the persona frameworks, the central messaging architecture, the shared vocabulary that Launch PMMs, DG, and sales teams draw from. They operate at the horizontal layer, maintaining the narrative thread that connects Figma's growing portfolio into a single, legible story for each audience we serve. This is a full time role that can be held from one of our US hubs or remotely in the United States.  WHAT YOU'LL DO AT FIGMA: * Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio * Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context * Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context * Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution * Translate audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win * Establish and run the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams * Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster — because they make you better, not because someone asked you to WE WOULD LOVE TO HEAR FROM YOU IF YOU HAVE: * 5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS * Deep experience with persona development rooted in qualitative research and behavioral insight * Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO * Experience messaging products that are actively redefining their category — comfortable working without a ready-made frame and skilled at building one the market can follow * Genuine empathy for XFN workflows — you meet collaborators in their language, their context, and their constraints, and do the translation so they don't have to WHILE NOT REQUIRED, IT IS AN ADDED PLUS IF YOU ALSO HAVE: * Proven background in PLG and enterprise dual motion * Comfort leveraging AI as a core part of your workflow when the problem calls for it * Track record of scaling an emerging segment program 0 to 1 * Background in building/contributing to a company's brand narrative and category positioning * Comfort working with usage data or pipeline analytics to validate messaging effectiveness At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.   #Remote #LI-JB6 Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.     Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.  Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. Annual Base Salary Range: $153,000—$317,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.  Examples of accommodations include but are not limited to:  * Holding interviews in an accessible location * Enabling closed captioning on video conferencing * Ensuring all written communication be compatible with screen readers * Changing the mode or format of interviews  To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

ABOUT US Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. ABOUT THE ROLE We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely. You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe.  This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do. You Will * Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape * Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers * Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics * Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launch * Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools * Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health * Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches * Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impact * Champion the creator and community voice internally, bringing user insights and feedback into product and marketing decisions YOU HAVE * 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products * Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar) * Track record of developing product positioning that resonates with diverse consumer audiences * Experience leading cross-functional go-to-market efforts from strategy through execution * Strong analytical skills with the ability to translate data and insights into actionable marketing strategies * Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences * Experience working closely with product management teams to influence roadmap and strategy BONUS POINT * Experience in the livestreaming, gaming, social media, or creator economy space * Background in community management, AI, content moderation, or trust & safety  * Experience marketing to creator or developer audiences * Familiarity with Twitch's platform, community, and creator ecosystem * Experience with crisis communications or sensitive product communications PERKS * Medical, Dental, Vision & Disability Insurance * 401(k) * Maternity & Parental Leave * Flexible PTO * Amazon Employee Discount Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Job ID: TW9171 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, WA, Seattle - Annually $109,100—$160,000 USD US, CA, San Francisco - Annually $120,000—$179,600 USD US, NY, New York - Annually $120,000—$179,600 USD US, CA, Irvine - Annually $109,100—$160,000 USD Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.