Staff Data Scientist, Ads

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Location: At Reddit we continue to grow our teams with the best talent. We're completely remote friendly. Team Description: The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments. We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform. We work at the intersection of brand building and performance marketing, ensuring every dollar spent is an investment in the long-term health of our ecosystem. Role Description: Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts. In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend. You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors). This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts. Responsibilities: * Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget. * Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend. * Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other. * Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments. Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth. * Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.  * Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization. Minimum Qualifications: * Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field. * Experience: * For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics. * For Ph.D. holders: 6+ years of industry experience. * Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction. * Technical Skills: Advanced proficiency in Python or R and SQL. Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring). * Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy. * Adaptability: Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up. Preferred Qualifications: * Experience with Bayesian structural time series or causal inference libraries. * Previous experience in a high-growth marketplace or social media platform. * A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy. Benefits: * Comprehensive Healthcare Benefits and Income Replacement Programs * 401k with Employer Match * Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support * Family Planning Support * Gender-Affirming Care * Mental Health & Coaching Benefits * Flexible Vacation & Paid Volunteer Time Off * Generous Paid Parental Leave    #LI-REMOTE     Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $217,000—$303,900 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Reddit’s Ads Data Science team is looking for a Senior Staff Data Scientist to lead the scientific strategy behind Reddit’s ads measurement and signal systems. This role sits at the center of how Reddit proves advertiser value, improves signal quality, builds privacy-aware measurement systems, and connects ads exposure to real advertiser outcomes. As a Senior Staff Data Scientist for Ads Measurement, you will be the principal architect of our technical vision and the driving force behind the next generation of our measurement ecosystem. In a landscape rapidly shifting due to privacy regulations, browser changes, and evolving platform dynamics, you will spearhead innovation across experimental design (incrementality/lift), identity, signals, and privacy-safe 1P/3P measurement. This is a high-visibility, high-impact role requiring a rare blend of deep experimentation & causal inference expertise, strategic foresight, and the ability to influence cross-functional executives and industry standards. You will not just adapt to the changing ad-tech environment, you will redefine how we measure value. RESPONSIBILITIES * Technical Vision & Strategy: Define the long-term data science vision & strategy across ads measurement, signal quality, identity, attribution, and privacy. Establish how Reddit should evaluate advertiser value, measurement quality, and signal utility across first-party and third-party products. * Set the Cross-Pillar Measurement Science Strategy: Define the long-term data science strategy across ads measurement, signal quality, identity, attribution, and privacy. Establish how Reddit should evaluate advertiser value, measurement quality, and signal utility across first-party and third-party products. * Build Trusted Measurement and Evaluation Frameworks: Create rigorous frameworks for validating lift, attribution, identity quality, modeled conversions, signal loss recovery, and privacy-aware measurement. Define ground truth, objective functions, quality metrics, guardrails, and decision frameworks that guide product and engineering investments. * Advance Experimentation and Causal Inference at Scale: Lead the evolution of Reddit’s experimentation and lift methodologies across Brand Lift, Conversion Lift, Split Testing, and emerging measurement products. Improve study quality, reduce bias and contamination, and develop scalable diagnostics for experiment health, feasibility, and interpretability. Partner with Ads Engineering to operationalize complex causal models, ensuring that scientific methodologies are not only accurate but also performant, scalable, and resilient in high-throughput production environments. * Connect Signals, Identity, and Ranking Outcomes: Quantify how signal quality, match rates, identity resolution, modeled conversions, and privacy changes affect bidding efficiency, CPA, ROAS, and advertiser outcomes. Partner with modeling and ranking teams to translate measurement improvements into performance gains. * Guide Privacy-Aware Ads Measurement: Lead a privacy-first measurement paradigm, positioning Reddit as a market leader in trusted advertising by recovering signal utility through compliant modeling. * Create Durable Data Science Infrastructure and Standards: Lead cross-org efforts to define reusable methodologies, dashboards, scorecards, quality metrics, and best practices. Build repeatable systems that improve how Ads DS evaluates launches, monitors regressions, sizes opportunities, and communicates impact. * Influence Senior Cross-Functional Strategy: Partner with senior leaders across Product, Engineering, Sales, Marketing Science, Legal/Privacy, and Ads leadership to shape roadmap decisions. Translate complex scientific tradeoffs into clear business and product recommendations. * Uplevel the Data Science Organization: Mentor Staff and Senior data scientists, sponsor high-impact technical work, and raise the bar for causal inference, measurement science, identity evaluation, data quality, and cross-functional decision-making across Ads DS. QUALIFICATIONS REQUIRED * Advanced degree in Statistics, Economics, Mathematics, Computer Science, Operations Research, Physics, or a related quantitative field, or equivalent industry experience. * 10+ years of industry experience in data science, applied science, economics, statistics, or a related quantitative role. * Deep expertise in ads measurement, experimentation, causal inference, attribution, marketplace measurement, or ads optimization. * Proven track record leading ambiguous, cross-functional, multi-pillar problem spaces with measurable business impact. * Strong command of statistical modeling, experimental design, causal inference, and measurement methodology. * Experience defining metrics, evaluation frameworks, quality guardrails, and decision systems for complex products. * Demonstrated ability to balance long-term strategic vision with hands-on execution of complex technical ideas. * Advanced proficiency in SQL and Python or R.  * Ability to influence senior product, engineering, and business leaders through clear technical judgment and communication. * Demonstrated ability to mentor senior ICs and improve technical standards across a data science organization. * Demonstrated agility in adopting AI tools to amplify your personal output, turning complex methodologies into working prototypes with modern speed and efficiency. PREFERRED * Experience with ads identity, conversion modeling, signal loss, modeled conversions, match-rate optimization, or identity graph evaluation. * Experience with lift measurement, brand lift, conversion lift, incrementality testing, MMM, MTA, or third-party measurement partnerships. * Experience working on privacy-constrained measurement, clean rooms, aggregation, consent-aware systems, or privacy-preserving modeling. * Experience partnering with ranking, bidding, or machine learning teams to connect measurement quality to optimization outcomes. * Familiarity with two-sided marketplaces, auction systems, performance advertising, or advertiser-facing measurement products. * Experience building durable internal frameworks, training programs, scorecards, or methodology standards adopted across an organization. Benefits: * Comprehensive Healthcare Benefits and Income Replacement Programs * 401k with Employer Match * Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support * Family Planning Support * Gender-Affirming Care * Mental Health & Coaching Benefits * Flexible Vacation & Paid Volunteer Time Off * Generous Paid Parental Leave     #LI-Remote   Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $232,500—$325,500 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.